marketbaseExclusive Marketbase Report
Prepared for

Total Wealth, Insurance & Investment Advisers

Financial consultant · Halswell, Christchurch

What your customers see when they look for you, and where that puts you among 123 Christchurch mortgage brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch mortgage brokers · 123 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Total Wealth, Insurance & Investment Advisers

Financial consultant · Halswell, Christchurch

Where you stand#82of 123 mortgage brokers
Overall health3.4/10across the eight areas

Going well

08Opening hours10.007Google search and traffic8.0

Where we can help

02Reviews4.303Map positions4.201Google listing3.705Facebook page2.004Listings and social1.206Your website-
How AI describes youMarketbase business report

What AI tells people about you

Total Wealth Insurance & Investment Advisers is a Halswell-based mortgage, insurance and KiwiSaver adviser in Christchurch. The firm offers mortgage, insurance and KiwiSaver guidance alongside financial planning and investment conversations. Clients commonly note clear, down-to-earth explanations, practical support through the application process and an easy-to-use online portal for document uploads.

Total Wealth Insurance & Investment Advisers is based in Halswell, Christchurch and provides mortgage, insurance and KiwiSaver advice alongside broader financial planning and investment conversations. The practice describes itself as offering clear, practical guidance to help clients buy property, grow investments, protect family interests and plan for retirement.

Services focus on mortgage advice and application support, insurance planning and KiwiSaver review, with discussions around building long-term wealth and retirement planning. The material on the business website positions these services as practical and confidence-building, aimed at first-home buyers as well as clients reviewing savings and protection options at different life stages.

Clients commonly report an experience that is straightforward and supportive. Review themes point to simple, plain-English explanations, responsiveness to questions and a helpful approach during the house-buying process. Several reviewers mention an online portal that made it easier to upload documents, and that staff took time to walk through options and practical steps, which reduced stress for customers working through applications.

Locally, Total Wealth presents itself as a neighbourhood adviser in Halswell that combines mortgage brokerage, insurance and KiwiSaver guidance with a practical, client-focused approach. For Christchurch clients seeking assistance with home purchases, KiwiSaver planning or protecting family finances, the practice emphasises accessibility, clear communication and practical help during the application and decision-making process.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Total Wealth Insurance & Investment Advisers shows a below-average health score on Google Business Listing, with room for improvement. The listing already has a website link, claimed status, title, open status and phone number, which helps credibility and accessibility for clients. The most impactful findings are the limited overall health score and the described opportunities around listing description and photos.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
  • 3
    Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.
11 checks on your Google listing. You're seeing 6 of them.
3.7Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Total Wealth, Insurance & Investment Advisers
2
Total Wealth, Insurance & Investment Advisers✓✓
5.0 ★★★★★ (25)
Financial consultant · Halswell3
Open 6 days · late Mon, Tue, Wed, Thu and Fri ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Mortgage, Insurance & Kiwisaver advisers.

1
Google listingChristchurch mortgage brokers · 123 businesses
You are #78 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Total Wealth Insurance & Investment Advisers shows an overall health score of 4.3 out of 10 for Google Business reviews, indicating room for improvement. The top finding is a stellar Google star rating, placing the business in the top 10% for customer satisfaction. It also has progress in response and total review counts, supporting credibility with customers.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
4 checks on your reviews. You're seeing all of them.
4.3Room to grow
What customers seeWhere you rank
9:41
Total Wealth, Insurance & Investment Advisers
OverviewReviewsPhotosAbout
5.0★★★★★25 reviews 3
5
4
3
2
1✓
first home buyer 7mortgage loan application assistance 5financial planning 4easy process 3answering questions 3kiwisaver advice 2
2How far your rating and your review count together can be trusted
G
Giselle E.★★★★★ · 7 months ago

Nigel made the process of buying our first home so easy. Really down to earth and stress free. He was so understanding and encouraged us to ask any questions. Very resourceful and knowledgeable. Highly recommend.

Response from the owner1

Hi Giselle, thank you for kind words and thank you for being so helpful with getting all the documents together so efficiently, it really does make things go so much more smoothly. I hope you make lot...

P
Poppy W.★★★★★ · a year ago

My partner and I recently had the pleasure of working with Nigel for our mortgage application, and we couldn't be more satisfied with the experience. From our first meeting, it was clear that Nigel is incredibly knowledgeable and genuinely...

Response from the owner

Thanks Poppy for you very kind words. Really appreciated. Loved workigng with you.

Google reviewsChristchurch mortgage brokers · 123 businesses
You are #70 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Total Wealth Insurance & Investment Advisers shows above-average visibility in Google Maps with a health score of 6.8 out of 10. The business ranks well for several key finance broker and mortgage broker keywords in Halswell and nearby areas, indicating solid local relevance. Opportunities focus on broadening map presence across more suburbs and maintaining momentum in the borough score.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
4.2Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
finance broker
1Top three for "finance broker" in 6 suburbs, seen in 14
1
Darren Caldwell Home Loans5.0 ★ (9) · Financial consultant
2
Total Wealth, Insurance & Investment Advisers25.0 ★ (25) · Financial consultant
3
Mortgage First5.0 ★ (74) · Financial consultant
4
Real Asset Finance5.0 ★ (9) · Financial consultant
Map positionsChristchurch mortgage brokers · 123 businesses
You are #72 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Total Wealth Insurance & Investment Advisers shows a healthy social presence with a 4.8 health score, indicating moderate overall activity in the social and directory spaces. Strong Facebook and LinkedIn presence support trust and discovery, while opportunities lie in expanding beyond current channels to reach new clients.

Strengths

  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/total-wealth) found via: Your website.
  • ✓
    LinkedIn ProfileWe can see your LinkedIn Profile listing (https://linkedin.com/in/nigel-elson-3a781413) found via: Your website.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
14 checks on your listings and social. You're seeing 5 of them.
1.2Room to grow
What customers seeWhere you rank
9:41
Gtotal wealth, insurance & investment advisers halswell
AllImagesMapsNews
LinkedInnigel-elson-3a781413Total Wealth, Insurance & Investment Advisers | LinkedIn✓✓
Infobeltotal_wealthTotal Wealth, Insurance & Investment Advisers | Infobel
Finance Advisers Providertotal-wealth-limited-christchurch-FSP712332Found through search, not linked from anything you own
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch mortgage brokers · 123 businesses
You are #108 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokLinkedInInfobelFinance Advisers ProviderYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
2.0Room to grow
What customers seeWhere you rank
9:41
facebook
total wealth, insurance & investment advisers halswell
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch mortgage brokers · 123 businesses
You are #98 for your Facebook page
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Total Wealth Insurance & Investment Advisers shows an average on-page SEO health score of 5.2 out of 10 for the homepage, indicating room for improvement in technical factors that affect crawling and visibility. Key strengths include a perfectly sized title tag, HTTPS content, a page under 256KB, an SEO-friendly URL and a relevant meta description. The most important gaps are missing meta description, lack of a favicon, an unusually high plaintext-to-total size ratio, and render-blocking resources.

Strengths

  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒friendlyfinance.nz✓3
✓Page title
✓Page load speed
1Meta description
2Separate sites linking to you
Your websiteChristchurch mortgage brokers · 123 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Total Wealth Insurance & Investment Advisers shows a steady overall website traffic health with a 6.4/10, indicating above average performance for the local market. Key findings point to paid traffic opportunities, where paid spend is not yet clearly defined, and paid traffic counts are not yet measurable. Organic visibility sits in the 25th-50th percentile with room to sustain momentum, while organic traffic value sits in the 50-75% range and is already solid.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.0Strong
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
321No ads from you on any search
Total Wealth, Insurance & Investment AdvisersNot in these results
About 488 visits a month from search, across 43 searches
Google search and trafficChristchurch mortgage brokers · 123 businesses
You are #26 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Total Wealth Insurance & Investment Advisers shows strong temporal alignment overall, with a health score of 8.9 out of 10 indicating opening hours generally match local demand patterns. No city-level popularity data is available, so specific peak or gap hours cannot be identified here. Review of local search trends is recommended to confirm exact high-demand windows and any missed opportunities.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
Total Wealth, Insurance & Investment Advisers
OverviewReviewsPhotosAbout
Hours 1
Monday8am-8pm
Tuesday8am-8pm
Wednesday8am-8pm
Thursday8am-8pm
Friday8am-8pm
Saturday9am-5pm
SundayClosed
Opening hoursChristchurch mortgage brokers · 123 businesses
You are #1 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#82of 123 Christchurch mortgage brokers
9:41
Christchurch mortgage brokersOverall · 123 businesses
You are #82 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 123 mortgage brokers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for