Guides for growing your local business
Practical advice on scores, competitors, and marketing strategy. Written for New Zealand business owners, not marketers.
Doing It Yourself
2 articlesMost of local marketing is work an owner can do. These guides show what to fix first and how, and when it makes sense to hand a job to us instead.
Getting Started
4 articlesOur Getting Started resources provide New Zealand businesses with essential tools and insights to enhance digital marketing, identify growth opportunities, and build a competitive edge in the local market.
Industry Playbooks
3 articlesExplore focused industry playbooks designed for New Zealand businesses. Gain actionable insights to improve your digital marketing, attract more customers, and grow your enterprise in the local market.
Marketing Roadmap
3 articlesExplore Marketbase's Marketing Roadmap resources designed for New Zealand businesses. Find strategic guidance, measurement tools, and coordination strategies to enhance your marketing performance and drive sustainable growth.
Marketing Scores
9 articlesExplore Marketbase's Marketing Scores resources to optimise your digital marketing performance. Gain practical insights to grow your NZ business and outperform competitors.
Your Market
3 articlesGuides to the businesses you compete with for the call: who they are, where the bar sits in your trade and town, and which gap to close first.
Featured articles
Welcome to Marketbase
Local business marketing, sorted. What Marketbase checks, why your free report is already waiting, the three numbers you will see, and how t...
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How Marketbase Scores Work
Three numbers, the same on every page: Health out of 10, your Market Rank, and Progress up your market's own ladder. What each means and wha...
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Connecting Your Business to Marketbase
Your market is already checked, so connecting takes a few minutes. Start from your free report, sign up, pick your business and your overvie...
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Finding Your Way Around Marketbase
Your roadmap says what to do. Your Business Overview and the reports behind it show why. A quick orientation so nothing feels unfamiliar.
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Your Google listing: what we check, and what to sort first
Your Google listing is usually the first thing a customer sees, before your website. Here are the 11 checks we run on it, why each one matte...
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Your Google reviews: what customers read before they call
Your star rating and review count are the first two numbers a customer compares. Here is what we check on your Google reviews, why your rati...
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Showing up on Google Maps across your city
The same search gives different Maps results in every suburb. Here is what we check about where you show up, how Google picks local results,...
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Website Health: Does Your Website Open, and Is the Address Yours?
Before your words or your design count for anything, your website has to open cleanly on a phone, on an address you own. The three basics we...
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Website Health: How Your Pages Are Built
Google does not see your colours or your photos. It reads your headline, your description, your main heading and how fast the page arrives....
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Website Health: The Websites That Link to Yours
When another website links to yours, Google reads it as someone vouching for you. What we check about the links to your site, the common gap...
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Citations: where else you're listed around the web
Customers check you on Facebook, Instagram and the sites your trade uses before they call. Here is what we check on each page, why the platf...
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Website Health: The Visitors Search Sends You
Traffic is the result of everything else on your website working. How we estimate the search traffic to every website in your market, what w...
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Open times: are you open when customers are looking
Longer hours are not the same as better hours. Here is how we read your opening hours against the busy times for your trade in your city, th...
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Benchmarking Against Your Local Competitors
Your customers never see a national average. They see the handful of businesses Google puts next to yours. Here is how to find where the bar...
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Identifying Your Real Local Competitors
Your real competition is whoever a customer sees beside you when they search. Here is how to find them, why your Google categories decide wh...
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Spotting Trends in Your Local Market
You have done the work. Is it paying off? Here is how to read movement in your market: what moves your place, how to read a drop without pan...
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Marketing for Trades: Get on the Map, Get the Call
Word of mouth now happens on Google. How NZ plumbers, electricians, builders and painters set up a Google listing for a business on wheels,...
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Marketing for Professional Services: Get the First Meeting
Clients check you out long before they call. How NZ accountants, lawyers, financial advisers and brokers show up for the problems clients se...
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Marketing for Health Practices: Be Seen, Then Get Booked
Patients check your practice on Google before they book, even with a referral. How dentists, physios and other NZ health practices show up o...
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Setting Marketing Priorities: Invest in What Gets You the Call
Most owners put effort into what worries them. How to find the move that actually gets you the call, and how your Marketbase roadmap gives y...
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Tracking Your Progress
How to tell whether your marketing work paid off: what you did, what the next check of your market found, and the calls and bookings that fo...
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Working Together on Your Marketing
Your receptionist, your web developer and your partner already do your marketing. How to give them one list in one order, brief a developer...
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Generic Checklists vs Knowing What to Fix First
Marketing checklists give every business the same list and no order. What changes when the advice starts from your own market: what we found...
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Marketbase or DIY? Sort It Yourself, or We'll Do It for You
You can do your own marketing, and a lot of what matters costs nothing but an hour. Here is what to sort yourself, where doing it alone gets...
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