Marketing Scores
Explore Marketbase's Marketing Scores resources to optimise your digital marketing performance. Gain practical insights to grow your NZ business and outperform competitors.
Your Google listing: what we check, and what to sort first
Your Google listing is usually the first thing a customer sees, before your website. Here are the 11 checks we run on it, why each one matte...
Read article
Your Google reviews: what customers read before they call
Your star rating and review count are the first two numbers a customer compares. Here is what we check on your Google reviews, why your rati...
Read article
Showing up on Google Maps across your city
The same search gives different Maps results in every suburb. Here is what we check about where you show up, how Google picks local results,...
Read article
Website Health: Does Your Website Open, and Is the Address Yours?
Before your words or your design count for anything, your website has to open cleanly on a phone, on an address you own. The three basics we...
Read article
Website Health: How Your Pages Are Built
Google does not see your colours or your photos. It reads your headline, your description, your main heading and how fast the page arrives....
Read article
Website Health: The Websites That Link to Yours
When another website links to yours, Google reads it as someone vouching for you. What we check about the links to your site, the common gap...
Read article
Citations: where else you're listed around the web
Customers check you on Facebook, Instagram and the sites your trade uses before they call. Here is what we check on each page, why the platf...
Read article
Website Health: The Visitors Search Sends You
Traffic is the result of everything else on your website working. How we estimate the search traffic to every website in your market, what w...
Read article
Open times: are you open when customers are looking
Longer hours are not the same as better hours. Here is how we read your opening hours against the busy times for your trade in your city, th...
Read articleReady to see where you stand?
Find your business and get your free report. No sign-up required.
Can't find your business? We'll build your market on request, at no extra cost.