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Dr Rob Cumming Dentist

Dentist · Selwyn District East, Christchurch

What your customers see when they look for you, and where that puts you among 210 Christchurch dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch dentists · 210 businesses
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Executive summaryExclusive Marketbase business report

Dr Rob Cumming Dentist

Dentist · Selwyn District East, Christchurch

Where you stand#81of 210 dentists
Overall health6.2/10across the eight areas

Going well

04Listings and social8.907Google search and traffic8.805Facebook page7.6

Where we can help

08Opening hours5.702Reviews4.801Google listing4.003Map positions1.906Your website-
How AI describes youMarketbase business report

What AI tells people about you

Dr Rob Cumming Dentist Prebbleton, trading as Prebbleton Dental, is a dental clinic in Prebbleton Village on Springs Rd, Christchurch. The practice offers general and cosmetic dentistry, dentures and surgical extractions, with easy off-street parking. It notes sedation options for anxious patients and states it is accepting new patients.

Prebbleton Dental, trading as Dr Rob Cumming Dentist Prebbleton, is located in the heart of Prebbleton Village on Springs Rd in Christchurch. The clinic describes itself as the community's first dental clinic in that village, with easy off-street parking within the Prebbleton Village development.

The practice states it provides a full range of general and cosmetic dental services including veneers, teeth whitening, preventative and restorative dentistry. It also offers full and partial dentures and carries out surgical extractions, including wisdom teeth, and mentions intravenous (IV) or oral sedation for more complex procedures or apprehensive patients.

Customers' comments in reviews highlight thorough, professional care and attentive communication, with several noting clear explanations of treatment options and prompt appointments when needed. Review themes include effective anaesthesia and consideration for patients with anxiety, same-day attention in some cases, and follow-through such as referrals for specialist care.

Locally, Prebbleton Dental positions itself as a community clinic focused on a calm, professional approach and a range of both routine and more complex dental services. The combination of cosmetic and restorative work, sedation options, on-site surgical extraction capability and accessible parking are features that shape how local patients experience the clinic.

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01Google listingMarketbase business report

Your Google listing

The overall health is below average, with a 4.0 out of 10. This indicates room for improvement in the Google Business Listing. The most important findings are that the listing already has a functioning phone number and a claimed status, but lacks a logo and a fully developed listing description.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
11 checks on your Google listing. You're seeing 6 of them.
4.0Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Dr Rob Cumming Dentist
3
Dr Rob Cumming Dentist✓✓
5.0 ★★★★★ (5)
Dentist · Selwyn District East
Open 6 days · late Mon and Tue ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

***We have now opened Prebbleton Dental and taking on new patients! Check out our facebook page and website prebbletondental. net. nz for updates***

1
Google listingChristchurch dentists · 210 businesses
You are #127 for your Google listing
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02ReviewsMarketbase business report

Your reviews

Dr Rob Cumming Dentist Prebbleton shows an overall health score of 5.4 out of 10 for Google reviews, indicating mid-range performance. The business has a top-10% star rating and a growing but still moderate review count. Engagement with reviews is improving, but there is room to build more trust by increasing responses and collecting more feedback.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Response rateYou reply to some of your reviews but not most, so a customer scrolling your page finds long stretches where nobody answered.
4 checks on your reviews. You're seeing all of them.
4.8Room to grow
What customers seeWhere you rank
9:41
Dr Rob Cumming Dentist
OverviewReviewsPhotosAbout
5.0★★★★★5 reviews 1
5
4
3
2
1✓
2How far your rating and your review count together can be trusted
A
Angela W.★★★★★ · 5 years ago

I have to agree, I was well listened to and had a plan made to get my oral health sorted, I was worrying about my teeth needing to be pulled out, my teeth have always been an issue for me. (Due to hyperplasia teeth as a child I am more pro...

Response from the owner3

Thanks for your kind words Angela, hope you're well

J
Jasmine D.★★★★★ · 6 years ago

Amazing dentist. Goes above and beyond. Really cares about his patients and is flexible and caring when it comes to any concerns such as anxiety, nervousness, pain etc. Highly recommend. I wont goto anyone else anymore.

Response from the owner

Thanks Jas hope you guys are well!

Google reviewsChristchurch dentists · 210 businesses
You are #110 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Maps Search Performance health for Dr Rob Cumming Dentist Prebbleton is low, with an overall score of 1.8 out of 10. This indicates limited visibility in Google Maps, especially within the local borough. The strongest rankings come from services in Templeton and the Selwyn district, highlighting opportunities to improve local presence and capture more nearby patient searches.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
1.9Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
pediatric dentist
1Seen in 9 searches across Christchurch, top three in none
1
Happy Smiles Paediatric Dentistry5.0 ★ (15) · Dentist
2
Bright Smiles Children's Dentistry3.4 ★ (55) · Dentist
3
Halswell Dental4.4 ★ (51) · Dentist
4
Smile Concepts4.9 ★ (190) · Dentist
↓
Dr Rob Cumming Dentist2Further down, below the first results
Map positionsChristchurch dentists · 210 businesses
You are #171 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The overall health is 7.2 out of 10, indicating a solid presence with room to grow. Key findings show strong Instagram and Facebook profiles already established and trusted, forming a stable social base for the practice. Opportunities lie in expanding presence on TikTok, Yellow and LinkedIn listings to improve discoverability and trust across platforms.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Infobel ListingWe can see your Infobel Listing listing (https://infobel.com/dr_rob_cumming_dentist) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
8.9Strong
What customers seeWhere you rank
9:41
Gdr rob cumming dentist selwyn district east
AllImagesMapsNews
FacebookprebbletondentalclinicDr Rob Cumming Dentist | Facebook✓
InstagramprebbletondentalclinicDr Rob Cumming Dentist | Instagram✓
Infobeldr_rob_cumming_dentistDr Rob Cumming Dentist | Infobel✓
Healthpointprebbleton-dentalDr Rob Cumming Dentist | Healthpoint
Dentist NZprebbleton-dentalDr Rob Cumming Dentist | Dentist NZ
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch dentists · 210 businesses
You are #24 for listings and social
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GoogleFacebookInstagramTikTokInfobelHealthpointDentist NZYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
  • 2
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 3
    What your page says about youYour intro is shorter than half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
7.6Good
What customers seeWhere you rank
9:41
facebook
prebbletondentalclinic✓
626 followers 2
General & Cosmetic Dentistry; veneers, teeth whitening, preventative & restorative dentistry.3
FollowMessage
★ 2 reviews · recommended 1
🌐 prebbletondental.net.nz✓
☎ +64 3-595 6400✓
PostsAboutPhotosReviews
Facebook pageChristchurch dentists · 210 businesses
You are #52 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

The on-page SEO health for Dr Rob Cumming Dentist Prebbleton sits at 6.2 out of 10, which is above average and suggests solid fundamentals with room to improve. The strongest recent achievements include a valid favicon, secure HTTPS content, adequate text content, a precise title tag, and an H1 tag, all supporting clear signals to search engines and users.

Strengths

  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.
  • ✓
    H1 heading tagYour home page opens with a proper heading, so a visitor landing cold and a search engine reading the page are both told what this business is in the first line.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 3
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠prebbletondental.net.nz
✓Favicon
✓Page file size
✓H1 heading tag
1Separate sites linking to you
2Meta description
3The shape of your link profile
Your websiteChristchurch dentists · 210 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The website traffic health for Dr Rob Cumming Dentist Prebbleton is strong, with a high organic presence and solid overall visibility. The main takeaways are the high organic traffic value and top-10% organic traffic position locally, alongside opportunities to begin paid campaigns and improve paid keyword presence.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.8Strong
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
321No ads from you on any search
Dr Rob Cumming DentistNot in these results
About 1,552 visits a month from search, across 66 searches
Google search and trafficChristchurch dentists · 210 businesses
You are #27 for Google search and traffic
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08Opening hoursMarketbase business report

Your hours against demand

Prebbleton Dental's opening hours align well with local demand during midweek daytime, particularly on Tuesday (10am, 11am, 2pm, 3pm) and Wednesday 11am. However there are several missed high-demand windows late afternoons and early mornings where the clinic is closed, notably Monday 8am and multiple 5-6pm slots midweek and Friday. No open hours fall in low-demand periods, so hours are efficient overall.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
5.7Room to grow
What customers seeWhere you rank
9:41
Dr Rob Cumming Dentist
OverviewReviewsPhotosAbout
Hours 1
Monday9am-7pm
Tuesday8am-7pm
Wednesday8am-5pm
Thursday8am-5pm
Friday8am-5pm
Saturday8:30am-4:30pm
SundayClosed
Opening hoursChristchurch dentists · 210 businesses
You are #91 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#81of 210 Christchurch dentists
9:41
Christchurch dentistsOverall · 210 businesses
You are #81 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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