marketbaseExclusive Marketbase Report
Prepared for

Belle Interiors

Interior designer · Addington-Middleton, Christchurch

What your customers see when they look for you, and where that puts you among 111 Christchurch interior designers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch interior designers · 111 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Belle Interiors

Interior designer · Addington-Middleton, Christchurch

Where you stand#64of 111 interior designers
Overall health4.3/10across the eight areas

Going well

08Opening hours10.003Map positions6.6

Where we can help

07Google search and traffic4.702Reviews3.405Facebook page2.301Google listing1.904Listings and social1.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Belle Interiors McKenzie & Willis is an interior design studio based in Riccarton, Christchurch. The practice offers residential and interior design services focused on creative space planning, colour and material selection, and styling. Customers notice a considered approach to interiors and a professional, collaborative process that aims to reflect clients' tastes and needs.

Belle Interiors McKenzie & Willis is an interior design studio situated in Riccarton, Christchurch. The firm works on residential interiors and provides design input across space planning, finishes, colour selection and styling, locating its service in the city's western suburbs.

The studio describes its specialisations as full interior design services including concept development, material and colour advising, and styling for completed spaces. Services are presented as tailored to each project and are delivered within the scope of residential design work.

Customer feedback indicates a generally positive experience, reflected in an average rating of 4. Reviews mention themes of clear communication, collaborative decision-making and attention to material and finish choices. Clients commonly note a steady, professional process from early concept through to styling.

Locally, Belle Interiors McKenzie & Willis positions itself as a Christchurch-based interior designer offering hands-on guidance through design choices and finishes. Its combination of practical design skills and a client-focused process distinguishes it as a residential interior option for Riccarton and nearby neighbourhoods.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

The Google Business Listing for Belle Interiors McKenzie & Willis shows a low health score but has solid fundamentals. Key positives include a working phone number, a website link, a complete street address, and an active listing title. The main opportunity lies in claiming the listing, expanding the description, increasing photo diversity, and adding a logo to boost visibility and trust.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
1.9Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Belle Interiors
3
Belle Interiors1✓
Own this business?
4.0 ★★★★★ (2)
Interior designer · Addington-Middleton
Open 7 days ✓
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch interior designers · 111 businesses
You are #90 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Belle Interiors McKenzie & Willis shows a below-average health score of 3.4 out of 10 on Google reviews. The overall health indicates limited review momentum and engagement, with room to improve trust and confidence among potential clients. The business has started collecting reviews and has a small base of feedback to build on.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
4 checks on your reviews. You're seeing 3 of them.
3.4Room to grow
What customers seeWhere you rank
9:41
Belle Interiors
OverviewReviewsPhotosAbout
4.0★★★★★2 reviews
5
4
3
2
13
1How far your rating and your review count together can be trusted
Google reviewsChristchurch interior designers · 111 businesses
You are #74 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Belle Interiors McKenzie & Willis shows an above-average health score for Google Maps search, indicating decent visibility with room to grow. The strongest rankings are for interior decorator and designer terms in Riccarton and Upper Riccarton, with solid positions in nearby suburbs. The borough presence remains limited, suggesting local campaigns could lift local results.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
6.6Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
interior decorator
2Top three for "interior decorator" in 2 suburbs, seen in 11
1
By Design Interiors5.0 ★ (4) · Interior designer
2
House on the Hill Design5.0 ★ (1) · Interior designer
3
Belle Interiors14.0 ★ (2) · Interior designer
4
Decora Italian Design5.0 ★ (20) · Interior designer
Map positionsChristchurch interior designers · 111 businesses
You are #38 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Belle Interiors McKenzie & Willis shows a very low overall health on social and directory presence (0.2/10). The main finding is a missing active Facebook and Instagram profile, with TikTok, LinkedIn, and GrabOne also not found. Addressing these profiles should improve local visibility and trust among customers and potential clients.

Strengths

  • ✓
    Houzz ProfessionalWe can see your Houzz Professional listing (https://houzz.co.nz/belle-interiors-pfvwnz-pf~1420399017) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
17 checks on your listings and social. You're seeing 4 of them.
1.0Room to grow
What customers seeWhere you rank
9:41
Gbelle interiors addington-middleton
AllImagesMapsNews
Houzz Professionalbelle-interiors-pfvwnz-pf~1420399017Belle Interiors | Houzz Professional✓
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
YellowNo listing found
Listings and socialChristchurch interior designers · 111 businesses
You are #100 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokHouzz ProfessionalYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
2.3Room to grow
What customers seeWhere you rank
9:41
facebook
belle interiors addington-middleton
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch interior designers · 111 businesses
You are #86 for your Facebook page
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Belle Interiors McKenzie & Willis shows an average on-page health with a 4.6/10. The site has a valid favicon, HTTPS content, a suitable page size, and an H1 tag, indicating solid basic technical setup. The key finding is that the meta description is missing, which harms click-through rates and overall relevance. The page could also improve the on-page SEO score and address framing.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Separate sites linking to youMore separate websites link to you than almost any business in this market - a spread built over years that a competitor cannot buy their way into.
  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 3
    Page titleYour home page headline does not fit the space a search result gives it, so a searcher sees either a half-empty line or one that trails off before your name arrives.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒mckenzieandwillis.co.nz✓
✓Separate sites linking to you
✓The shape of your link profile
1Meta description
2On-page score
3Page title
Your websiteChristchurch interior designers · 111 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Belle Interiors McKenzie & Willis shows a mixed website traffic picture, with average overall health and room to improve paid and organic visibility. Paid traffic is not yet measurable, suggesting a small, targeted campaign could help. Organic metrics are above the bottom quartile, indicating ongoing SEO efforts should continue to refine meta tags, mobile performance, and navigation.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
4.7Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
2No ads from you on any search
Belle InteriorsNot in these results
31About 3 visits a month from search, across 4 searches
Google search and trafficChristchurch interior designers · 111 businesses
You are #59 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Belle Interiors McKenzie & Willis generally aligns opening hours with local demand, with all 57 well-aligned peak hours and no low-demand open hours. Strong matches occur mid-morning and mid-afternoon on key weekdays and Sunday. There remain 32 missed high-demand hours, mostly early mornings including Sunday 7-9am and weekday 7-8am windows, which represent clear opportunities to capture additional client searches.

Strengths

  • ✓
    Hours aligned with demandNo business here matches the demand around it more closely than you do - you are open when people are looking and shut when they are not.

Where we can help

Nothing to sort here. You are first of 111 Christchurch interior designers for hours that match demand.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
Belle Interiors
OverviewReviewsPhotosAbout
Hours ✓
Monday9am-5:30pm
Tuesday9am-5:30pm
Wednesday9am-5:30pm
Thursday9am-5:30pm
Friday9am-5:30pm
Saturday10am-4pm
Sunday10am-4pm
Popular times Thursday · Addington-Middleton
9a10a11a12p1p2p3p4p5p
When people in Addington-Middleton look   You are shut
Opening hoursChristchurch interior designers · 111 businesses
You are #1 for opening hours
See how to keep it that way →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 73 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

Where you'd stand#64of 111 Christchurch interior designers
9:41
Christchurch interior designersOverall · 111 businesses
You are #64 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 111 interior designers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for