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Simon Ward - Loan Market

Mortgage broker · Spreydon, Christchurch

What your customers see when they look for you, and where that puts you among 123 Christchurch mortgage brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch mortgage brokers · 123 businesses
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Executive summaryExclusive Marketbase business report

Simon Ward - Loan Market

Mortgage broker · Spreydon, Christchurch

Where you stand#95of 123 mortgage brokers
Overall health2.3/10across the eight areas

Going well

08Opening hours10.001Google listing7.7

Where we can help

03Map positions5.305Facebook page4.804Listings and social4.302Reviews4.207Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Simon Ward is a specialist mortgage adviser based in Spreydon, Christchurch, operating with Loan Market. He works with first-home buyers and property investors, offering access to more than 20 banks and lenders through NZ's largest panel. Clients commonly note clear communication and friendly, helpful service throughout the loan process.

Simon Ward is a specialist Mortgage Adviser in Spreydon, Christchurch, working with Loan Market. He supports clients seeking first homes and those investing in additional properties, using an extensive lender panel.

He describes access to New Zealand's largest lender panel of more than 20 banks and lenders, which allows him to search across multiple options to find solutions that suit different borrower needs. Services focus on mortgage advice and lender selection.

Customers frequently report clear, proactive communication and a friendly, approachable manner. Reviews highlight helpful explanations that make the process easier to understand, confidence-building guidance for first-home buyers, and a tendency to reduce stress by answering questions promptly.

Located in Christchurch's Spreydon area, Simon Ward stands out locally for hands-on, communicative support and wide lender access. Clients looking for mortgage advice or lender comparisons in the Christchurch area will find straightforward guidance and practical assistance through his Loan Market channel.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

The Google Business Listing for Simon Ward - Loan Market Christchurch shows a solid base health with room to improve. Key strengths include a claimed listing, an open-for-business indicator, a listed phone number and a website link, which help customers reach the service. The main remaining opportunity is the listing description, which is still below the local midpoint and should keep improving.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 5 of them.
7.7Good
What customers seeWhere you rank
9:41
Tiles © Esri
Simon Ward - Loan Market
Simon Ward - Loan Market✓✓
5.0 ★★★★★ (21)
Mortgage broker · Spreydon2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

I'm a specialist Mortgage Adviser located in Christchurch, and am passionate about helping my clients take charge of their finances and achieve their home ownership dreams. Whether you are looking for your first home or to invest in another, I'll be with you every step of the way. With access to NZ's largest lender panel of over 20 banks and lenders, I'll find a solution to suit your needs.

1
Google listingChristchurch mortgage brokers · 123 businesses
You are #29 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Simon Ward - Loan Market Christchurch shows an overall health score of 4.2 out of 10 for Google reviews, indicating below-average performance. The strongest finding is a top 10% star rating, reflecting high customer satisfaction. Progress on review engagement is evident but needs consistent responses to reviews and more total reviews to lift confidence and breadth of feedback.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
4 checks on your reviews. You're seeing all of them.
4.2Room to grow
What customers seeWhere you rank
9:41
Simon Ward - Loan Market
OverviewReviewsPhotosAbout
5.0★★★★★21 reviews 3
5
4
3
2
1✓
recommendation 4easy to deal with 2efficiency 2communication 2easy process 2
2How far your rating and your review count together can be trusted
M
Mikaere T.★★★★★ · a year ago

Working with Simon was a hassle-free and straight forward experience. He was easy to communicate with, he was attentive to my needs and situation, and he spoke plainly and clearly, which was great for a first-time home buyer. I doubt there...

Response from the owner1

Thank you Mikaere, it was a pleasure working with you in purchasing your first home.

J
Jeff&Robyn C.★★★★★ · 4 years ago

Simon has been so good at explaining our situation and coming up with solutions so we can build our dream home.

Response from the owner

Thanks Jeff and Robyn it is a pleasure working with you in arranging finance to build your new home.

Google reviewsChristchurch mortgage brokers · 123 businesses
You are #72 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Maps Search performance for Simon Ward - Loan Market Christchurch shows an overall health score of 5.7 out of 10, indicating average visibility on Google Maps and room for improvement. Top findings include strong presence for finance and mortgage broker keywords in Spreydon and Somerfield, with opportunity to build on this by expanding exposure in nearby areas.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
5.3Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
finance broker
1Top three for "finance broker" in 2 suburbs, seen in 8
1
Loan Market Barrington5.0 ★ (28) · Mortgage broker
2
Simon Ward - Loan Market25.0 ★ (21) · Mortgage broker
3
Mike Pero Mortgages Barrington5.0 ★ (5) · Mortgage broker
4
DEVKOTA Mortgages | Insurance5.0 ★ (8) · Mortgage broker
Map positionsChristchurch mortgage brokers · 123 businesses
You are #58 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The overall health of Simon Ward - Loan Market Christchurch in the Citations & Social Presence area is below average, with a health score of 3.0 out of 10. This indicates limited social presence across key platforms, affecting local visibility among customers. The strongest current asset is an outstanding Facebook profile, while LinkedIn is accurate and up to date.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Infobel ListingWe can see your Infobel Listing listing (https://infobel.com/simon_ward_loan_market) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
4.3Room to grow
What customers seeWhere you rank
9:41
Gsimon ward - loan market spreydon
AllImagesMapsNews
Family Company Studiosimon-ward-loan-marketSimon Ward - Loan Market | Family Company Studio
Infobelsimon_ward_loan_marketSimon Ward - Loan Market | Infobel✓
Facebookloanmarket.simonwardSimon Ward - Loan Market | Facebook✓
LinkedInsimon-ward-1a005070Simon Ward - Loan Market | LinkedIn
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch mortgage brokers · 123 businesses
You are #71 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFamily Company StudioInfobelLinkedInYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    What your page says about youYour intro is shorter than half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
4.8Room to grow
What customers seeWhere you rank
9:41
facebook
loanmarket.simonward✓
241 followers 2
Simon has over 35 years of lending experience; assisting people into their first home3
FollowMessage
🌐 adviser.loanmarket.co.nz/barrington/about-us/simon-ward✓
☎ +64 21 322 109✓
PostsAboutPhotosReviews
Facebook pageChristchurch mortgage brokers · 123 businesses
You are #65 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

The on-page SEO health for Simon Ward - Loan Market Christchurch is very low, with a score of 0.6 out of 10. This means critical gaps exist in basic on-page elements that affect search visibility. The most important findings are absence of a detectable Title Tag and Meta Description, and no valid favicon, which reduce credibility and click-through potential.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 3 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠loanmarket.co.nz
1On-page score
2Separate sites linking to you
3Meta description
Your websiteChristchurch mortgage brokers · 123 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Simon Ward - Loan Market Christchurch shows a very low website traffic health score of 0.7/10, indicating limited organic and paid traffic activity. The top opportunities point to boosting organic value and visibility, starting with quality content and local topics; attracting positive organic traffic through on-page SEO, backlinks, and targeted content; improving the organic keyword footprint to reach top 100 rankings; initiating a small paid traffic effort with clear spend tracking and landing pages; and piloting a focused paid campaign to capture potential customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Simon Ward - Loan MarketNot in these results3
Google search and trafficChristchurch mortgage brokers · 123 businesses
You are #77 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Simon Ward - Loan Market Christchurch has a low temporal health score (2.3/10). No city-level popularity data is available, so specific hours of strong alignment or missed demand cannot be identified from the supplied data. The business should review published hours against local client search trends and consider offering later weekday appointments or occasional weekend slots to capture unmet demand and reduce possible inefficiencies.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
Simon Ward - Loan Market
OverviewReviewsPhotosAbout
Hours 1
Monday8am-7pm
Tuesday8am-7pm
Wednesday8am-7pm
Thursday8am-7pm
Friday8am-7pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch mortgage brokers · 123 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#95of 123 Christchurch mortgage brokers
9:41
Christchurch mortgage brokersOverall · 123 businesses
You are #95 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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