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The Salon Collective

Hairdresser · Waimakariri District Coast, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

The Salon Collective

Hairdresser · Waimakariri District Coast, Christchurch

Where you stand#250of 570 beauty businesses
Overall health5.6/10across the eight areas

Going well

07Google search and traffic8.404Listings and social6.1

Where we can help

01Google listing5.605Facebook page5.102Reviews4.608Opening hours2.903Map positions0.206Your website-
How AI describes youMarketbase business report

What AI tells people about you

The Salon Collective is a hairdressing salon in Pegasus, Waimakariri, that specialises in blonde transformations. The team focuses on colour packages and continual training to refine technique. Clients can expect a salon that centres colour expertise, personalised service and a relaxed in-chair experience across its Christchurch and North Canterbury locations.

The Salon Collective is a hairdressing salon based in Pegasus, Waimakariri, serving clients across Christchurch and North Canterbury. It describes itself as a blonde transformation specialist and highlights locations including Avonhead, Pegasus and Rangiora.

The salon offers colour services packaged as complete treatments, with a stated focus on blondes. Staff training and ongoing skills development are emphasised, and the site notes that colour services are provided as packages so clients do not need to supply products or extras.

Clients' reviews commonly note friendly, professional and attentive stylists who listen to requests and take care with cuts and colour. Review themes include personalised care, clear communication about desired styles, and repeat visits from satisfied customers. Several reviews single out stylists by name for their skill with cuts and colour and mention a comfortable, welcoming atmosphere.

Locally, The Salon Collective is positioned as a destination for clients seeking specialist blonde work delivered in packaged colour services. Its combination of focused training, named stylist relationships and a presence across multiple nearby suburbs forms the practical basis of its offering for Waimakariri and North Canterbury clients.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

The Salon Collective shows an average health score on Google Business Listing, with notable strengths in claimed status, phone number and website link, and accurate open-for-business status. The main opportunities are to refine the listing description to move above the bottom quartile and to continue adding high-quality photos to reach the local midpoint.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
5.6Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
The Salon Collective
2
The Salon Collective✓✓
5.0 ★★★★★ (5)
Hairdresser · Waimakariri District Coast3
Open 5 days · late Tue and Wed ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Hairdressing - Blonde Specialists

1
Google listingChristchurch beauty · 570 businesses
You are #253 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The Salon Collective's Google Business health sits at 5.8 out of 10, which is above average and suggests room for steady improvement. The strongest finding is a top 10% star rating, indicating high customer satisfaction. Progress on listing reviews and response rate shows momentum but warrants continued focus to lift overall confidence.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
  • 3
    Response rateYou reply to some of your reviews but not most, so a customer scrolling your page finds long stretches where nobody answered.
4 checks on your reviews. You're seeing all of them.
4.6Room to grow
What customers seeWhere you rank
9:41
The Salon Collective
OverviewReviewsPhotosAbout
5.0★★★★★5 reviews 2
5
4
3
2
1✓
hairstyling 4
1How far your rating and your review count together can be trusted
B
Brooklyn S.★★★★★ · a month ago

I had an amazing experience with the talented Charlotte. We had a wonderful conversation and she took such great care with getting my hair the way I wanted it. She made the process so comfortable and gave my hair the beautiful blowout that...

Response from the owner3

Oh gorgeous, so pleased you are loving your hair , thank you for the feedback x

R
Rebecca H.★★★★★ · 7 months ago

Awesome service, was so rapt with my haircut. Charlotte was friendly, professional and efficient. Will definitely be back regularly.

Response from the owner

Thank you so much for taking the time to give this feedback, we are so grateful xx

Google reviewsChristchurch beauty · 570 businesses
You are #308 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Salon Collective shows a very low health score for Google Maps search at 0.0 out of 10, indicating minimal visibility. Key opportunities lie in improving the aggregated maps presence and ensuring the suburb/borough listing matches the queried spelling, which could lift rankings and attract more local clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou barely turn up in Google Maps searches across the suburbs around you, so the customers who search by what they need rather than by your name never see you at all.
  • 2
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
2 checks on your map positions. You're seeing both.
0.2Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
hairdresser
1Not seen in the searches we ran across Christchurch
↓
The Salon Collective2Further down, below the first results
Map positionsChristchurch beauty · 570 businesses
You are #556 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The Salon Collective shows a healthy overall presence with a health score of 8.0 out of 10. This indicates strong visibility on key platforms and directories. Two notable takeaways are the outstanding Facebook and Instagram profiles, which reflect consistent branding and audience engagement, and a solid Neighbourly listing that connects the salon to the local community.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Fresha ProfileWe could not find an active Fresha Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
6.1Good
What customers seeWhere you rank
9:41
Gthe salon collective waimakariri district coast
AllImagesMapsNews
Instagramthehaircollective_nzThe Salon Collective | Instagram✓
Facebook104911111324325The Salon Collective | Facebook✓
Neighbourlyhairdressers/canterbury-region/waimakaririFound through search, not linked from anything you own
Freshathe-hair-collective-staveley-street-christchurch-58nkZ4Found through search, not linked from anything you own3
TiktokNo account found1
YellowNo listing found2
Listings and socialChristchurch beauty · 570 businesses
You are #221 for listings and social
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GoogleFacebookInstagramTikTokNeighbourlyFreshaCylexYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 2
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
  • 3
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
8 checks on your Facebook page. You're seeing 6 of them.
5.1Room to grow
What customers seeWhere you rank
9:41
facebook
The Salon Collective - NZ1
575 followers 3
BLONDE TRANSFORMATION & EXTENSION SPECIALISTS AVONHEAD PEGASUS RANGIORA2
FollowMessage
🌐 thesaloncollective.co.nz✓
☎ +64 3-342 1453✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #277 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

The Salon Collective shows an above-average on-page SEO health from SUMMARY CONTEXT, with the site loading quickly and HTTPS resources secured. Key achievements include a clear title tag, fast load time, SEO-friendly URL and compact page size. Main opportunities include adding a meta description, refining the title tag length, adding a favicon, and expanding content to exceed 1024 characters.

Strengths

  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.
  • ✓
    H1 heading tagYour home page opens with a proper heading, so a visitor landing cold and a search engine reading the page are both told what this business is in the first line.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 3
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠thesaloncollective.co.nz
✓Page load speed
✓Page file size
✓H1 heading tag
1Meta description
2Separate sites linking to you
3The shape of your link profile
Your websiteChristchurch beauty · 570 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The Salon Collective shows a healthy website traffic profile with room to grow paid activity. Organic traffic is solid in the 50-75% local band, and paid presence remains minimal, suggesting opportunities to expand paid campaigns and landing pages while maintaining content momentum to capture trends.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.4Strong
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
321No ads from you on any search
The Salon CollectiveNot in these results
About 525 visits a month from search, across 204 searches
Google search and trafficChristchurch beauty · 570 businesses
You are #93 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

The Salon Collective's opening hours match several high-demand weekday afternoons but miss key weekend and mid-morning demand. Strong alignment is clear on Wednesday (2-4pm) and Thursday (3-4pm), while Saturday early afternoon and Tuesday mid-morning are closed despite high search activity. No low-demand open hours were found, indicating hours are focused but some peak windows are not covered.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.9Room to grow
What customers seeWhere you rank
9:41
The Salon Collective
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday12pm-8pm
Wednesday12pm-8pm
Thursday9am-5pm
Friday9am-5pm
SaturdayClosed
SundayClosed
Popular times Saturday · Waimakariri District Coast
9a10a11a12p1p2p3p4p5p6p7p8p
When people in Waimakariri District Coast look   You are shut
Opening hoursChristchurch beauty · 570 businesses
You are #404 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 69 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#250of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #250 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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