marketbaseExclusive Marketbase Report
Prepared for

Urban Braids Aotearoa

Hair extension technician · New Brighton, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Urban Braids Aotearoa

Hair extension technician · New Brighton, Christchurch

Where you stand#434of 498 hair salons & barbers
Overall health1.3/10across the eight areas

Going well

05Facebook page9.404Listings and social6.5

Where we can help

03Map positions4.508Opening hours1.502Reviews1.001Google listing0.007Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Urban Braids Aotearoa is a hair and braid specialist based in South New Brighton, Christchurch. The salon focuses on braids, extensions and styling, offering techniques drawn from braid work and extension services. Customers can expect braid-focused appointments and styling for events and everyday wear, with a local, accessible presence in the Christchurch eastern suburbs.

Urban Braids Aotearoa is a braid and hair specialist located in South New Brighton, Christchurch. The entry identifies as a local salon serving clients in the eastern suburbs and nearby areas, centred on braid work and related styling services.

Services listed include braids, extensions and styling, alongside broader salon offerings such as cuts, colours and blowouts found in related source material. The emphasis in the provided material is on braid work and extensions, with styling for events and everyday looks included among the salon's offerings.

Customer feedback in the review snapshot highlights long-lasting braids and positive results from braided styles and extension work, with multiple five-star comments about braid services. The snapshot also records a single negative experience where an appointment was missed without explanation; overall the reviews show a mix of strong praise for completed braid work and at least one service delivery issue.

Locally, Urban Braids Aotearoa is presented as a specialist option for clients seeking braided styles and extensions in Christchurch's South New Brighton area. The combination of braid-focused services, extension options and local accessibility frames the salon as a practical choice for people looking for braid styling or event hair in that part of the city.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Urban Braids Aotearoa shows a very low overall health on Google Business Listing, with a 0.3/10. This suggests critical gaps need to be addressed. The strongest positives are a complete street address and a main image that helps locate and brand the business online. However, there are clear opportunities to improve contact options, description and photos to better engage local customers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    AddressYour listing carries an address, so the directions button works and Google can match you to searches for your suburb.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 3
    PhoneYour listing has no phone number, so the call button a customer expects to tap is not there and the ones in a hurry ring someone else.
11 checks on your Google listing. You're seeing 6 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Urban Braids Aotearoa
Urban Braids Aotearoa1✓
Own this business?
4.0 ★★★★★ (4)
Hair extension technician · New Brighton✓
Directions No website 32
OverviewReviewsPhotosAbout
From the business
No description yet
Google listingChristchurch hair salons & barbers · 498 businesses
You are #498 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Urban Braids Aotearoa shows a very low overall health score in Google reviews, with room to improve engagement and growth. The top findings indicate that while the rating confidence has improved, the business has not yet engaged with any reviews, and needs more customer feedback to strengthen social proof.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
4 checks on your reviews. You're seeing 3 of them.
1.0Room to grow
What customers seeWhere you rank
9:41
Urban Braids Aotearoa
OverviewReviewsPhotosAbout
4.0★★★★★4 reviews
5
4
3
2
13
1How far your rating and your review count together can be trusted
Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #450 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Urban Braids Aotearoa shows a below-average health score for Google Maps search visibility, indicating limited overall and local presence. The top keywords show strong performance in niche areas like hair extension technician services in nearby suburbs, but opportunities exist to grow both aggregate and borough-specific visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
4.5Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
hair extension technician
2Top three for "hair extension technician" in 1 suburb, seen in 11
1
Forbidden Hair & Extensions4.7 ★ (36) · Hair extension technician
2
Urban Braids Aotearoa14.0 ★ (4) · Hair extension technician
3
Elite Hair & Extensions5.0 ★ (7) · Hair extension technician
4
Savanna Hair Solutions4.8 ★ (78) · Hair extension technician
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #273 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Urban Braids Aotearoa shows a very high health score of 8.8 out of 10, indicating strong presence and trust across core platforms. The strongest current strengths are outstanding Facebook and Instagram profiles, plus a Neighbourly listing and a Fresha directory presence, which together support local reach and service discovery.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Fresha ProfileWe could not find an active Fresha Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
6.5Good
What customers seeWhere you rank
9:41
Gurban braids aotearoa new brighton
AllImagesMapsNews
InstagramurbanbraidsaotearoaUrban Braids Aotearoa | Instagram✓
Facebooklilyriria2018Urban Braids Aotearoa | Facebook✓
Freshalp/en/tt/hair-braiding/in/nz-christchurch/new-brightonUrban Braids Aotearoa | Fresha3
Neighbourlyhairdressers/canterbury-region/christchurch/south-new-brightonUrban Braids Aotearoa | Neighbourly
TiktokNo account found1
YellowNo listing found2
FreshaNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #173 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokFreshaNeighbourlyYellowYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top two opportunities

  • 1
    Recommendations on your pageYour count sits above the middle of this market, so a visitor reading the page finds enough written by other people to stop needing anything written by you.
  • 2
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
9 checks on your Facebook page. You're seeing 5 of them.
9.4Strong
What customers seeWhere you rank
9:41
facebook
Urban Braids Aotearoa | Christchurch✓
2.9K followers 2
Hey there! 🎨🌿✂️ Creator of colorful masterpieces through paint, sketch, and tasty treats. Growing gardens & terrariums while mastering the art of hair as a hair dresser in-training. 7-year pro braid...
FollowMessage
★ 8 reviews · recommended 1
🌐 nspyreredhair.com✓
☎ +64 22 349 7514✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #30 for your Facebook page
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Urban Braids Aotearoa shows a very strong on-page SEO health, with a health score of 9.8 out of 10 indicating technical SEO readiness. A key finding is the excellent title tag within the ideal width and a valid favicon, plus fast load times and a proper H1 tag. Opportunities focus on fine-tuning meta description length, addressing mixed content, reducing render-blocking resources, and ensuring text-to-page size balance.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    Domain UniquenessWe could not find a domain registered to your business, which means there is no address of your own for a customer to go to and nothing for your Google listing to link to.
  • 3
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
Gurban braids aotearoa website
AllMapsImagesNews
Google Mapsgoogle.com › mapsUrban Braids Aotearoa - New Brighton, Christchurch
Your websiteNo website of your own1
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Urban Braids Aotearoa shows a strong overall health in website traffic, with the health score at 8.1 out of 10 indicating solid performance against local peers. The key achievement is local top 10% in organic traffic, underscoring good visibility and engagement. The business should continue content and link-building efforts to maintain and improve rankings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Urban Braids AotearoaNot in these results
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
See how to keep it that way →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Urban Braids Aotearoa currently has no published opening hours, so alignment with local demand cannot be measured precisely. As a result, no specific hours of strong alignment or exact missed peak windows can be identified. The absence of hours is the core issue - adding accurate opening times will allow matching salon availability to Christchurch customer search patterns and reveal clear opportunities.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
1.5Room to grow
What customers seeWhere you rank
9:41
Urban Braids Aotearoa
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #423 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#434of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #434 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 498 hair salons & barbers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for