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Ainger Tomlin Chartered Accountants

Accountant · Ilam, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Ainger Tomlin Chartered Accountants

Accountant · Ilam, Christchurch

Where you stand#117of 245 accountants
Overall health5.2/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Ainger Tomlin is a Christchurch-based accounting firm in Canterbury offering accounting and tax services, audit and assurance, payroll and HR support, and business development advice. The firm supports Xero and MYOB, provides training and hands-on help with systems, and says it brings decades of experience to help clients focus on core business needs.

Ainger Tomlin is an accounting firm based in Christchurch, Canterbury. The practice provides a range of professional accounting services and presents itself as a trusted local provider for businesses in the region.

Services include accounting and tax work, audit and assurance support, and business development guidance. The firm also offers IT, payroll and HR assistance, supporting Xero, MYOB and key add-ons, plus training, advice and hands-on help with accounting systems.

Clients can expect practical, systems-focused support designed to reduce administrative load and clarify financial information. The firm states it helps make complex parts of business feel simple and offers regular check-ins and tools for planning growth, alongside hands-on system training and advice.

Ainger Tomlin is distinguished locally by its range of services that combine traditional accounting and audit work with business development and technology support. The combination of system implementation help, payroll and HR support, and an emphasis on growth planning positions it as a full-service accounting resource for Christchurch businesses.

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01Google listingMarketbase business report

Your Google listing

Ainger Tomlin shows a solid overall health on Google Business Listing with a 6.5 out of 10, indicating above-average presence. Key strengths include ownership of the listing, clear open-for-business status, a direct website link, a listed title, and a phone number for customers. The main opportunity is a meaningful business description to better explain services and value to potential clients.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.
11 checks on your Google listing. You're seeing 5 of them.
7.1Good
9:41
Tiles © Esri
Ainger Tomlin Chartered Accountants✓✓
0.0 ★★★★★ (0)
Accountant · Ilam2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch accountants · 245 businesses
You are #71 for your Google listing
See how to fix both →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Ainger Tomlin shows a below-average health score on Google reviews, with limited engagement and few reviews. The biggest opportunities lie in building trust through a credible rating, starting to collect reviews from satisfied clients, and improving response to feedback. Addressing negative feedback swiftly is also important to reinforce reliability.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
4.1Room to grow
9:41
Ainger Tomlin Chartered Accountants
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch accountants · 245 businesses
You are #145 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Ainger Tomlin shows a very high health score for Maps Search, indicating strong local visibility in Christchurch. The top findings include an outstanding borough-level ranking in Ilam and Huntsbury, plus leading positions for several Ilam keywords. The main opportunity is to broaden presence beyond the current suburbs while maintaining the elite borough ranking.

Strengths

  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Top opportunity

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
8.8Strong
9:41
1234Tiles © Esri
1Top three for "auditor" in 6 suburbs, seen in 47
1
Ainger Tomlin Chartered Accountants✓0.0 ★ (0) · Accountant
2
Sterling Accountants Limited5.0 ★ (5) · Accountant
3
Paul Duggan & Associates5.0 ★ (2) · Accountant
4
Beck & Associates Accountants & Business Advisors0.0 ★ (0) · Accountant
Map positionsChristchurch accountants · 245 businesses
You are #31 for map positions
See how to fix it →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Ainger Tomlin shows a modest social presence with two active listings: LinkedIn Company and Yellow Directory. Overall health sits at 3.1 out of 10, indicating below-average performance. The strongest completed item is LinkedIn Company, which helps reach professional audiences, alongside the Yellow Directory listing that supports local visibility. The main opportunity is building consistent profiles across major platforms.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 3 of them.
1.6Room to grow
9:41
Gainger tomlin chartered accountants ilam
AllImagesMapsNews
Yellowainger-tomlin-ltd-579469914Ainger Tomlin Chartered Accountants | Yellow
LinkedInainger-tomlin-ltdAinger Tomlin Chartered Accountants | LinkedIn
ServiceFinderAinger-Tomlin-Limited-50126Ainger Tomlin Chartered Accountants | ServiceFinder
White Pagesainger-tomlin-ilamAinger Tomlin Chartered Accountants | White Pages
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch accountants · 245 businesses
You are #207 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYellowLinkedInServiceFinderYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.3Room to grow
9:41
facebook
ainger tomlin chartered accountants ilam
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch accountants · 245 businesses
You are #140 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Ainger Tomlin shows an above-average on-page SEO health score of 6.1 out of 10, with solid foundations and opportunities to improve. Key strengths include a valid favicon, small page size, adequate text, an SEO-friendly URL, and no render-blocking resources. Focus should be on refining title tags and meta descriptions and addressing load speed.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Page titleThe headline on your home page is either a single word or long enough that a search result cuts it off part way through.
  • 3
    Separate sites linking to youMore separate websites link to you than half the businesses here, so a reasonable spread of places vouch for you.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒aingertomlin.co.nz✓✓
✓The shape of your link profile
1On-page score
2Page title
3Separate sites linking to you
Your websiteChristchurch accountants · 245 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Ainger Tomlin's website traffic health sits at 7.3 out of 10, indicating a solid foundation with room to grow. Key findings show strong organic traffic value and total organic visits for the local market, while paid traffic remains limited and underdeveloped. Focus should be on improving paid activity and maintaining momentum in organic growth.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
7.5Good
9:41
Gaccountant ilam
AllMapsImagesShopping
321No ads from you on any search
www.firstclassaccounts.co.nzIlam - First Class Accounts
www.aingertomlin.co.nzAinger Tomlin

Based in Christchurch, we are your local accountants. We're trusted advisors with decades of experience who help businesses thrive and sort through the numbers. Read more

whitepages.co.nzAccountants in Ilam | White Pages® NZ
About 115 visits a month from search, across 30 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #62 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Ainger Tomlin's published hours align with several mid-week peak windows but miss notable demand over lunch and weekend mornings. The firm is open during strong Thursday peaks (9am, 10am, 1-3pm) and has no low-demand open hours, yet remains closed for several high-demand slots on Friday lunchtime and Sunday mid-mornings. Adjusting limited hours around those missed periods could be commercially worthwhile.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
3.3Room to grow
9:41
Ainger Tomlin Chartered Accountants
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5pm
Tuesday8am-5pm
Wednesday8am-5pm
Thursday8am-5pm
Friday8am-12pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch accountants · 245 businesses
You are #165 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#117of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #117 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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