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Will Clapham - Loan Market

Mortgage broker · Rolleston South East, Christchurch

What your customers see when they look for you, and where that puts you among 123 Christchurch mortgage brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch mortgage brokers · 123 businesses
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Executive summaryExclusive Marketbase business report

Will Clapham - Loan Market

Mortgage broker · Rolleston South East, Christchurch

Where you stand#98of 123 mortgage brokers
Overall health2.0/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Will Clapham at Loan Market is a mortgage broker based in Rolleston who brings over 10 years of banking and lending experience. He works with first-home buyers, upgraders and property investors to find tailored loan options. Clients note a supportive, patient approach and clear communication throughout the lending process.

Will Clapham at Loan Market is a mortgage broker operating from Rolleston. He draws on more than 10 years of experience in banking and lending to help local clients navigate home finance decisions.

He specialises in working with first-home buyers, people upgrading their homes and property investors. Services described include tailored loan advice and support through the application and approval stages, informed by his background in banking and lending.

Customers tend to experience attentive, patient and professional support. Reviews highlight clear communication, readiness to answer questions and a genuine, caring approach that aims to make the process less stressful. Several clients note that Will takes time to understand financial goals and stays involved through the transaction.

Locally, his combination of lending experience, client-focused communication and a willingness to support first-home buyers, upgraders and investors distinguishes his offering. Customers looking for loan guidance in Rolleston can expect personalised advice and hands-on assistance during the borrowing process.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Will Clapham - Loan Market shows a low overall health score for its Google Business Listing, with clear room for improvement. The listing already has essential contact details and claimed status, and it has a website link. The strongest current asset is the accurate open-for-business status and the phone number, while logo absence and limited photos limit credibility and engagement.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 2
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
2.3Room to grow
9:41
Tiles © Esri
3
Will Clapham - Loan Market✓✓
5.0 ★★★★★ (14)
Mortgage broker · Rolleston South East
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Looking for mortgage advice you can trust? Will Clapham at Loan Market brings over 10 years of experience in banking and lending, helping first-home buyers, upgraders and investors find the right loan. Get tailored support to make your next move with confidence.

2
Google listingChristchurch mortgage brokers · 123 businesses
You are #95 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Will Clapham - Loan Market shows a below-average health on Google reviews, with a 3.0 out of 10, indicating there is significant room for improvement in customer engagement and review volume.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
4 checks on your reviews. You're seeing all of them.
3.1Room to grow
9:41
Will Clapham - Loan Market
OverviewReviewsPhotosAbout
5.0★★★★★14 reviews 3
5
4
3
2
1✓
answering questions 5helpful staff 4investment property 2process guidance 2first home buyers 2customer options 2
2How far your rating and your review count together can be trusted
Google reviewsChristchurch mortgage brokers · 123 businesses
You are #85 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Will Clapham - Loan Market shows an above-average health score of 6.1/10 for Google Maps search visibility. The overall health indicates reasonable visibility but room to grow. Top opportunities focus on lifting aggregate and suburb-specific rankings to higher brackets, particularly by strengthening listing activity and local presence.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
5.9Room to grow
9:41
1234Tiles © Esri
1Seen in 7 searches across Christchurch, top three in none
1
Loan Market South - Selwyn Office5.0 ★ (8) · Mortgage broker
2
Three Pillars Finance5.0 ★ (31) · Mortgage broker
3
Mr Finance5.0 ★ (10) · Mortgage broker
4
Loan Market Vaughn Fraser5.0 ★ (34) · Mortgage broker
↓
Will Clapham - Loan Market2Further down, below the first results
Map positionsChristchurch mortgage brokers · 123 businesses
You are #51 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Citations & Social Presence shows a below-average overall health, with a 3.8 out of 10, indicating room for improvement. The most notable strengths are a very high trust Facebook profile and an up-to-date LinkedIn listing. Key opportunities focus on expanding platform presence across Instagram, TikTok, LinkedIn Company, GrabOne and Neighbourly to improve local visibility and trust.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 4 of them.
3.2Room to grow
9:41
Gwill clapham - loan market rolleston south east
AllImagesMapsNews
FacebookWillclaphamloanmarketWill Clapham - Loan Market | Facebook✓
LinkedInwilliam-clapham-47024191Will Clapham - Loan Market | LinkedIn
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch mortgage brokers · 123 businesses
You are #84 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    What your page says about youYour intro is shorter than half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
4.5Room to grow
9:41
facebook
Willclaphamloanmarket✓
92 followers 2
Will Clapham is a highly experienced and reputable financial adviser based in New Zealand.3
FollowMessage
🌐 adviser.loanmarket.co.nz/will-clapham✓
☎ +64 21 128 4925✓
PostsAboutPhotosReviews
Facebook pageChristchurch mortgage brokers · 123 businesses
You are #68 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Will Clapham - Loan Market shows a very low on-page SEO health score, indicating weak technical optimisation for the homepage. Key finding highlights include the absence of a detected on-page SEO score and a missing title tag, with a missing meta description also noted. Addressing these elements will provide a clearer baseline and improve visibility among potential customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 3 of them.
-Room to grow
9:41
⚠loanmarket.co.nz
1On-page score
2Separate sites linking to you
3Meta description
Your websiteChristchurch mortgage brokers · 123 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Will Clapham - Loan Market shows a low overall health for website traffic, with room for meaningful improvements. The most important findings are that organic traffic value is near zero and no organic keywords rank in the top 100, indicating weak search visibility. A small, targeted paid effort could start attracting relevant visitors.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
9:41
G
AllMapsImagesShopping
No ads from you on any search
Will Clapham - Loan MarketNot in these results3
Google search and trafficChristchurch mortgage brokers · 123 businesses
You are #77 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Will Clapham - Loan Market shows an average temporal fit between published hours and local demand. No city-level popularity data or explicit strong-alignment hours are available, so specific matches cannot be confirmed. Similarly, no listed missed-opportunity hours are supplied. Given that, the business should review peak search times locally and consider modest adjustments to better match client search patterns, keeping core hours for established appointment times.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
9:41
Will Clapham - Loan Market
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5:30pm
Tuesday8:30am-5:30pm
Wednesday8:30am-5:30pm
Thursday8:30am-5:30pm
Friday8:30am-5:30pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch mortgage brokers · 123 businesses
You are #1 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#98of 123 Christchurch mortgage brokers
9:41
Christchurch mortgage brokersOverall · 123 businesses
You are #98 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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