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Stacey Ellis Hair

Hairdresser · Northcote-Papanui, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

Stacey Ellis Hair

Hairdresser · Northcote-Papanui, Christchurch

Where you stand#360of 498 hair salons & barbers
Overall health2.8/10across the eight areas

Going well

03Map positions6.2

Where we can help

01Google listing5.802Reviews5.505Facebook page5.004Listings and social2.908Opening hours1.907Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Stacey Ellis Hair is an independent hair stylist and colourist working from Hepburn Hair in Papanui, Christchurch. Stacey is a New Zealand and California certified stylist with over 25 years in the industry. She offers cutting and colouring services and accepts bookings by email or via Facebook and Instagram, describing her approach as confident and creative.

Stacey Ellis Hair is an independent hair stylist and colourist based at Hepburn Hair in Papanui, Christchurch. Stacey brings more than 25 years of industry experience and holds New Zealand and California certifications as a stylist and colour specialist.

Services focus on hair cutting and colour work, including colour consultation and seasonal refreshes. The information provided notes bookings are taken by email or through Facebook and Instagram, and Stacey describes her salon approach as confident and creative.

Customers commonly describe appointments as professional and welcoming. Reviews highlight patience, attentive listening and clear options discussed before work begins, with clients noting colours that suit them and a consistent approach to cuts for adults and children alike.

Locally, Stacey Ellis Hair is positioned as an experienced, certified stylist operating within Hepburn Hair in Christchurch's Papanui suburb. The combination of long experience, colour-specialist credentials and a client-focused, consultative process are the practical points that distinguish this offering in the local hair and barber category.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Stacey Ellis Hair shows a healthy Google Business Listing profile with a 6.0/10 health score. Strengths include an open-for-business status, a listed website link, a visible listing title, claimed status, and a phone number, which support easy customer access. Opportunities focus on adding a logo, expanding photos, and fine-tuning the description to improve local visibility.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 2
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 3
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
11 checks on your Google listing. You're seeing 6 of them.
5.8Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Stacey Ellis Hair
2
Stacey Ellis Hair✓✓
5.0 ★★★★★ (3)
Hairdresser · Northcote-Papanui
Open 3 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Stacey Ellis is an Independent Hair Stylist and Colourist based at Hepburn Hair, Christchurch. With over 25 years of experience in the hair industry, she is a New Zealand and California Certified Stylist and Colour Specialist. You can book your appointment via email ([email protected]) or through Facebook or Instagram with Stacey at Hepburn Hair where exceptional styling meets rockstar attitude!

3
Google listingChristchurch hair salons & barbers · 498 businesses
You are #209 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Stacey Ellis Hair has a healthy overall Google Business health score with strong customer sentiment and active engagement. The top finding is Stellar Google star rating in the top 10% and a high review response rate, showing satisfied clients and active communication. Encouraging more reviews will help improve overall confidence and volume.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.
  • ✓
    Response rateYou answer virtually every review, which almost nobody in this market does, and the page reads as a business that is present.

Top two opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
5.5Room to grow
What customers seeWhere you rank
9:41
Stacey Ellis Hair
OverviewReviewsPhotosAbout
5.0★★★★★3 reviews 2
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
S
Shane L.★★★★★ · 2 weeks ago

Stacey is awesome. I originally visited her to cut and style my long curly hair. Even though I have short hair now, I still go back to Stacey. She’s professional, patient and highly experienced with all hair types.

Response from the owner✓

Hey Thanks Shane! Always great to see you for a trim or reshape :) and a good catch up.

K
Kate S.★★★★★ · a year ago

Stacey always does an amazing job with my colours & cuts. Choosing colours that really suit me and get lots of compliments. She also cuts both my kids hair as well. Such a warm & welcoming stylish salon to visit as well. Highly recommended!...

Response from the owner

Thanks Kate, love experimenting with your colour :)

Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #223 for your Google reviews
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03Map positionsMarketbase business report

Where you show up on the map

Stacey Ellis Hair shows an above-average overall health in Google Maps with a health score of 6.0 out of 10. This indicates reasonable visibility, but there is room to improve both in the city-wide map results and in the Papanui borough. Top keywords show strong performance for unisex hairdresser and hair salon terms in Christchurch and nearby areas.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
6.2Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
unisex hairdresser
1Top three for "unisex hairdresser" in 1 suburb, seen in 8
1
Divine Hair and Beauty Salon Papanui & Barber4.9 ★ (206) · Hairdresser
2
Synergy Hair Northlands4.4 ★ (85) · Hairdresser
3
Hepburn Hair5.0 ★ (11) · Hairdresser
4
Frendz On Papanui4.5 ★ (80) · Hairdresser
↓
Stacey Ellis Hair2Further down, below the first results
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #192 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Stacey Ellis Hair shows a below-average health score of 3.8/10, indicating room for improvement in social presence and local directory visibility. The strongest asset is a highly trusted Facebook profile and a Fresha listing that helps visibility beyond the core profile. Key opportunities lie in expanding presence on Instagram, TikTok, LinkedIn, and LinkedIn Company pages to humanise the brand and reach new clients.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Infobel ListingWe can see your Infobel Listing listing (https://infobel.com/stacey_ellis_hair) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
2.9Room to grow
What customers seeWhere you rank
9:41
Gstacey ellis hair northcote-papanui
AllImagesMapsNews
FacebookStaceyModsHairStacey Ellis Hair | Facebook✓
Infobelstacey_ellis_hairStacey Ellis Hair | Infobel✓
Cylexsalon+be-18188183Stacey Ellis Hair | Cylex
Freshalp/en/tt/womenFound through search, not linked from anything you own
Instagramstaceyellis_hairStacey Ellis Hair | Instagram1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #354 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokInfobelCylexFreshaYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
  • 3
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
9 checks on your Facebook page. You're seeing 6 of them.
5.0Room to grow
What customers seeWhere you rank
9:41
facebook
StaceyModsHair✓
206 followers 1
Independent Hair Stylist at Hepburn Hair. NZ / California Certified Stylist & Colour Specialist
FollowMessage
★ 5 reviews · recommended 3
🌐 hepburnhair.co.nz/book-now✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #249 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Stacey Ellis Hair faces a low on-page SEO health score, 1.9 out of 10, indicating significant gaps in technical optimisation. The most important findings are missing meta description, missing title tag, and a non-existent favicon, alongside a need to improve page load time and overall on-page structure.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    Domain UniquenessWe could not find a domain registered to your business, which means there is no address of your own for a customer to go to and nothing for your Google listing to link to.
  • 3
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
Gstacey ellis hair website
AllMapsImagesNews
Google Mapsgoogle.com › mapsStacey Ellis Hair - Northcote-Papanui, Christchurch
Your websiteNo website of your own1
Your websiteChristchurch hair salons & barbers · 498 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The Website Traffic health for Stacey Ellis Hair shows a low overall score, indicating limited visibility and engagement. The strongest takeaway is that paid and organic channels require attention, with opportunities to improve organic traffic value and rankings through local content, on-page SEO, and targeted campaigns.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Stacey Ellis HairNot in these results
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Stacey Ellis Hair aligns well with Saturday and Friday mid-day demand but overall timing is weak. The business is open during high-demand windows on Friday 11-12pm and Saturday 11-1pm, matching strong local searches. However it is closed across several Tuesday and Wednesday lunch hours when demand is high. Total weekly hours are low relative to popular windows, suggesting targeted hour adjustments could improve bookings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
1.9Room to grow
What customers seeWhere you rank
9:41
Stacey Ellis Hair
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
TuesdayClosed
WednesdayClosed
Thursday9am-2:30pm
Friday9am-2:30pm
Saturday9am-3pm
SundayClosed
Popular times Wednesday · Northcote-Papanui
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When people in Northcote-Papanui look   You are shut
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #405 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews2 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#360of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #360 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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