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The Lash Collective

Eyelash salon · Avonhead, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

The Lash Collective

Eyelash salon · Avonhead, Christchurch

Where you stand#382of 570 beauty businesses
Overall health3.3/10across the eight areas

Going well

05Facebook page8.803Map positions7.6

Where we can help

04Listings and social3.008Opening hours2.702Reviews1.301Google listing1.207Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

The Lash Collective is a beauty salon in Avonhead, Christchurch that focuses on brow treatments. Customers often mention brow lamination, shaping and waxing in reviews. Reviewers praise friendly staff and strong results, though some note issues with booking confirmations and cleanliness. The salon presents as a local provider of brow services with a mix of positive and critical feedback.

The Lash Collective is a beauty salon located in Avonhead, Christchurch. It presents as a local specialist offering brow-focused treatments and operates within the suburb rather than a city-centre setting.

Services mentioned in customer feedback include brow lamination, shaping and waxing. Reviews single out individual practitioners by name and describe satisfaction with the outcome of those brow treatments.

Customers tend to report a mix of experiences. Several reviews highlight friendly, attentive staff and positive treatment results, with some clients rebooking after appointments. Other feedback points to problems with booking confirmations and concerns about hygiene and room cleanliness.

As a local Avonhead beauty provider, The Lash Collective is identified primarily for brow services. Customers can expect skilled brow work according to some reviewers, alongside reported lapses in booking communication and premises cleanliness noted by others.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

The Lash Collective's Google Business Listing shows a low overall health score, indicating substantial room for improvement in the profile. The listing has solid basics like a title, a website link, a phone number and a full address, and the Open status is accurate, but there are clear gaps that limit visibility and engagement.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
1.2Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
The Lash Collective
3
The Lash Collective1✓
Own this business?
3.4 ★★★★★ (5)
Eyelash salon · Avonhead
Open 5 days · late Mon and Tue ✓
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch beauty · 570 businesses
You are #501 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The Lash Collective shows a very low overall health score in Google reviews, indicating limited impact and engagement. The strongest finding is that the business has begun collecting reviews and generated some initial ratings, but lacks a proactive response rate to customer feedback. The path forward is to boost engagement and gather more feedback to raise confidence and credibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
4 checks on your reviews. You're seeing 3 of them.
1.3Room to grow
What customers seeWhere you rank
9:41
The Lash Collective
OverviewReviewsPhotosAbout
3.4★★★★★5 reviews
5
4
3
2
13
staff 2
1How far your rating and your review count together can be trusted
Google reviewsChristchurch beauty · 570 businesses
You are #495 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Lash Collective shows a high overall Maps health score of 7.8/10, indicating strong visibility in Google Maps searches. Top findings include strong performance for eyebrow bar and eyelash salon terms in Avonhead, with solid rankings also in Russley. Opportunities lie in moving the borough score toward the top 10% and expanding suburb coverage to boost nearby suburb visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
7.6Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
eyelash salon
1Top three for "eyelash salon" in 1 suburb, seen in 5
1
Beauty Services5.0 ★ (5) · Eyelash salon
2
Lovoir Beauty Salon & Day Spa Avonhead5.0 ★ (826) · Eyelash salon
3
The Lash Collective23.4 ★ (5) · Eyelash salon
4
Helen's Beauty5.0 ★ (27) · Eyelash salon
Map positionsChristchurch beauty · 570 businesses
You are #138 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The Lash Collective shows a below-average health score of 3.2 out of 10 for social presence and directory presence, indicating limited overall exposure. The strongest current asset is a very high trust Facebook profile, supporting brand credibility. A notable opportunity lies in updating and expanding profiles across platforms to attract more local clients and improve visibility.

Strengths

  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/the-lash-collective-staveley-street-christchurch-rwrKB3) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe turned up your Facebook Profile page, but only barely, and nothing you own points at it - your website does not link to it and it is not on your Google listing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
3.0Room to grow
What customers seeWhere you rank
9:41
Gthe lash collective avonhead
AllImagesMapsNews
FacebookblondespecialistsThe Lash Collective | Facebook1
Freshalp/en/bt/eyebrows-and-lashes/in/nz-christchurch/avonheadThe Lash Collective | Fresha✓
InstagramthelashcollectivenzThe Lash Collective | Instagram✓
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #401 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top two opportunities

  • 1
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
  • 2
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
8 checks on your Facebook page. You're seeing 5 of them.
8.8Strong
What customers seeWhere you rank
9:41
facebook
The Salon Collective - NZ✓
575 followers 2
BLONDE TRANSFORMATION & EXTENSION SPECIALISTS AVONHEAD PEGASUS RANGIORA1
FollowMessage
🌐 thesaloncollective.co.nz✓
☎ +64 3-342 1453✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #72 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

The Lash Collective's on-page SEO health sits at 5.6 out of 10, indicating average performance and room for improvement. Key strengths include fast load times, secure HTTPS delivery, and no render-blocking resources, which support a smoother user experience and crawlability. A missing meta description and suboptimal on-page score are the main opportunities to address.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    Separate sites linking to youNo separate website links to yours.
  • 2
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 3
    The shape of your link profileNo links to your site were found, so there is no shape to read yet.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒thelashcollective.co.nz✓
✓Page load speed
✓Page file size
1Separate sites linking to you
2Meta description
3The shape of your link profile
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The Lash Collective's website traffic health sits at 3.8 out of 10, indicating below-average performance for Auckland's Christchurch market. Key takeaways: organic traffic value is near zero, and no organic traffic is visible yet. Paid activity is minimal, with no clear paid spend or measurable paid traffic. Focus should be on local, SEO-friendly content and simple paid campaigns to start building visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
The Lash CollectiveNot in these results3
21About 0 visits a month from search, across 0 searches
Google search and trafficChristchurch beauty · 570 businesses
You are #266 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

The Lash Collective's opening hours partially match local demand: 40 weekly hours align with peak search times, notably mid-week afternoons, while 37 peak hours are missed, mostly weekend and mid-morning slots. There are no low-demand open hours, so time is not wasted, but missed popular windows-especially Saturday afternoons and Tuesday/Thursday mornings-suggest opportunities to capture more bookings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.7Room to grow
What customers seeWhere you rank
9:41
The Lash Collective
OverviewReviewsPhotosAbout
Hours 1
Monday12pm-8pm
Tuesday12pm-8pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch beauty · 570 businesses
You are #416 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 69 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#382of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #382 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

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