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Pathway Dental

Dentist · Riccarton, Christchurch

What your customers see when they look for you, and where that puts you among 210 Christchurch dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch dentists · 210 businesses
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Executive summaryExclusive Marketbase business report

Pathway Dental

Dentist · Riccarton, Christchurch

Where you stand#53of 210 dentists
Overall health7.5/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Pathway Dental Riccarton is a Christchurch dental clinic established in 2017 and run by two local dentists. Located in a convenient Riccarton spot, the practice focuses on dental fitness, restoring comfortable eating function and maintaining a healthy smile. The clinic emphasises preventive care and practical outcomes to help clients avoid ongoing dental problems and enjoy daily life.

Pathway Dental Riccarton is a dental clinic in Riccarton, Christchurch, established in 2017 and run by two dentists who have each worked in Christchurch for close to a decade. The practice occupies a convenient Riccarton location and presents itself as a local, owner-operated clinic established by clinicians branching out into their own practice.

The practice describes three core goals: dental fitness, tools for effective eating, and a healthy smile that reduces self-consciousness. Services focus on preventive care to keep mouths healthy and to reduce the need for repeated or extensive dental work. Restorative care is positioned to return comfortable biting, tearing and chewing ability where needed.

Customer feedback highlights responsiveness and professionalism, with multiple recent comments noting staff were reassuring and made patients feel comfortable. Reviews mention timely emergency care, friendly and kind clinicians, and a team that is helpful during stressful or urgent situations. These themes suggest clients experience prompt attention, clear communication and a calm chairside manner.

Locally, Pathway Dental Riccarton is presented as a small, clinician-led practice with a practical focus on everyday dental function and prevention. The combination of a Riccarton location, ownership by two experienced Christchurch dentists, and review themes of responsiveness and caring service define its local character for patients seeking routine and urgent dental care.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Pathway Dental Riccarton shows a very healthy Google Business Profile with a health score of 10 out of 10. The most notable findings are that the listing is claimed and verified, and a phone number and website link are present for customers. Overall, the listing communicates availability clearly and provides direct contact options for new and returning patients.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top opportunity

  • 1
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
11 checks on your Google listing. You're seeing 4 of them.
9.9Strong
9:41
Tiles © Esri
Pathway Dental✓✓
4.9 ★★★★★ (292)
Dentist · Riccarton1
Open 7 days · late Mon, Tue, Wed, Thu and Fri ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Established in 2017, Pathway Dental is run by two dentists, each of whom have been working in Christchurch for close to a decade. Keen to branch out into their own practice, they secured premises in a convenient Riccarton location. Here at Pathway Dental, we aim to achieve three main goals for you: Dental fitness If you are dentally fit with a healthy mouth, it is very unlikely you will encounter dental problems. In turn, you will be less likely to require constant dental work, which can end up becoming very expensive. Effective eating tools One of life’s simple pleasures is to be able to enjoy our food. We aim to ensure your teeth enable you to bite, tear and chew with comfort. Healthy smile that you don’t feel self-conscious about it

Google listingChristchurch dentists · 210 businesses
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Pathway Dental Riccarton shows a healthy Google review profile with a 7.7/10 health score and strong social proof. Two key strengths are top-10% rating confidence and total reviews, indicating high customer satisfaction and solid reputational signals. Opportunities to improve include boosting the response rate (above 25% market) and nudging the rating toward the top 10% of peers.

Strengths

  • ✓
    Review confidenceRating and volume together put you at the head of this market: well rated, with enough reviews behind it that a customer takes the number seriously.
  • ✓
    Review countYou hold one of the deepest review banks in this market - social proof that does its own selling.

Top two opportunities

  • 1
    Response rateYou reply to some of your reviews but not most, so a customer scrolling your page finds long stretches where nobody answered.
  • 2
    Star ratingYour rating is higher than most of this market, and it is the first thing a customer reads about you.
4 checks on your reviews. You're seeing all of them.
9.0Strong
9:41
Pathway Dental
OverviewReviewsPhotosAbout
4.9★★★★★292 reviews ✓
5
4
3
2
12
kind staff 43pricing 23gentle dentist 14thorough explanations 12wisdom teeth removal 8emergency dental care 5
✓How far your rating and your review count together can be trusted
S
Sarah J.★★★★★ · a month ago

My first time here and needed an emergency appointment and saw Joanne Au, she was so friendly and knowledgeable and made the experience so much better. Thanks Joanne and the team.

Response from the owner1

Hello Sarah, Thank you for your kind feedback! We're delighted Joanne was able to make your emergency appointment experience a positive one :)

T
Tony B.★★★★★ · a month ago

I needed an emergency in my mouth sorted. First time patient and I was blown away with how friendly and helpful everyone was. My partner waited in the waiting and said the place had a great vibe. Soon jee Low was very friendly professiona...

Response from the owner

Hello Tony, Thank you for your kind review! We're delighted we could help when you needed urgent care and that you had such a positive experience with our team. We truly appreciate your feedback :)

Google reviewsChristchurch dentists · 210 businesses
You are #21 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Pathway Dental Riccarton shows a very high overall health score in Google Maps search performance, with strong visibility across city-wide results and solid local prominence in the Riccarton borough. The top opportunities focus on maintaining this high standing through ongoing updates to the Google Business Listing and continued refinement of local presence to push toward the top 10%.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.

Top opportunity

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
9.9Strong
9:41
1234Tiles © Esri
✓Top three for "emergency dental service" in 67 suburbs, seen in 85
1
Pathway Dental14.9 ★ (292) · Dentist
2
Garden City Dental4.0 ★ (248) · Dentist
3
Team Dental Riccarton4.7 ★ (457) · Dentist
4
Essential Dental4.7 ★ (84) · Dentist
Map positionsChristchurch dentists · 210 businesses
You are #3 for map positions
See how to fix it →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Pathway Dental Riccarton shows strong social presence with very high trust scores on Facebook and Instagram, reflecting solid engagement and branding. Overall health is 7.9 out of 10, indicating a healthy baseline with room to grow in other platforms. The strongest current asset is the two highly trusted profiles; opportunities lie in expanding listings on other networks to build reach.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Healthpoint ListingWe can see your Healthpoint Listing listing (https://healthpoint.co.nz/pathway-dental) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
9.8Strong
9:41
Gpathway dental riccarton
AllImagesMapsNews
Yelppathway-dental-christchurchPathway Dental | Yelp
Healthpointpathway-dentalPathway Dental | Healthpoint✓
InstagrampathwaydentalPathway Dental | Instagram✓
Dentist NZpathway-dentalPathway Dental | Dentist NZ
FacebookPathwayDentalPathway Dental | Facebook✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch dentists · 210 businesses
You are #6 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYelpHealthpointDentist NZYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    Recommendations on your pageYour recommendation count is one of the deeper collections in this market, and enough of it is written by other people that the page does some of the arguing for you.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top two opportunities

  • 1
    What your page says about youYour intro is shorter than half the pages here.
  • 2
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
9 checks on your Facebook page. You're seeing 5 of them.
8.9Strong
9:41
facebook
PathwayDental✓
1.1K followers 2
Established in 2017, Pathway Dental is run by a team of experienced dentists. Years of hardwork have1
FollowMessage
★ 21 reviews · recommended ✓
🌐 pathwaydental.co.nz✓
☎ +64 3-366 8866
PostsAboutPhotosReviews
Facebook pageChristchurch dentists · 210 businesses
You are #24 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Pathway Dental Riccarton shows a below-average on-page SEO health score of 4.0 out of 10, indicating room for improvement in technical setup. Key findings point to missing or weak baseline elements such as a detected on-page SEO score, title tag, and meta description, plus lack of a valid favicon and oversized page size that may slow loading. Addressing these areas will help crawlability and user experience.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 4 of them.
-Room to grow
9:41
🔒pathwaydentists.co.nz✓
1On-page score
2Separate sites linking to you
3Meta description
Your websiteChristchurch dentists · 210 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Pathway Dental Riccarton shows below average website traffic health, with room for improvement in both organic and paid channels. The top opportunities focus on building organic traffic value, getting any organic visits, and starting small paid campaigns with clear tracking. The health score of 3.8/10 suggests progress is needed but can be gradual with targeted actions.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
9:41
Gdentist riccarton
AllMapsImagesShopping
No ads from you on any search
www.pathwaydentists.co.nzPathway Dental: Gentle Dentist in Riccarton Christchurch ...

We provide essential dental services 7 days a week, including emergency dental care, cosmetic dentistry, crowns, dentures, restorations and preventive ... Read more

3
riccartondentalstudio.co.nzRiccarton Dental Studio – Trusted Dentist Christchurch
Google search and trafficChristchurch dentists · 210 businesses
You are #122 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Pathway Dental Riccarton's opening hours largely match local demand, with most high-demand windows covered and no open hours during low-demand periods. Strong alignment is evident on Tuesday mid-morning and early afternoon and Wednesday late morning. Missed opportunities are concentrated at 8 AM on weekdays, especially Tuesday and Thursday. Consider modestly opening one or two 8 AM slots on high-demand days or promoting existing later-morning availability to capture early searchers.

Strengths

  • ✓
    Hours aligned with demandNo business here matches the demand around it more closely than you do - you are open when people are looking and shut when they are not.

Where we can help

Nothing to sort here. Your hours already line up with when people are looking.
1 check on your opening hours. You're seeing it.
8.2Strong
9:41
Pathway Dental
OverviewReviewsPhotosAbout
Hours ✓
Monday9am-7pm
Tuesday9am-7pm
Wednesday9am-7pm
Thursday9am-7pm
Friday9am-7pm
Saturday9am-5pm
Sunday9am-5pm
Popular times Tuesday · Riccarton
8a9a10a11a12p1p2p3p4p5p6p
When people in Riccarton look   You are shut
Opening hoursChristchurch dentists · 210 businesses
You are #39 for opening hours
See how to keep it that way →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 15 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing1 opportunity

02Reviews2 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

Where you'd stand#53of 210 Christchurch dentists
9:41
Christchurch dentistsOverall · 210 businesses
You are #53 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 210 dentists in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
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