Strengths

• ✓
  Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
• ✓
  ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
• ✓
  NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

• 1
  Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.What if I sorted this?
• 2
  Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.What if I sorted this?
• 3
  Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.What if I sorted this?

Strengths

• ✓
  Response rateYou answer virtually every review, which almost nobody in this market does, and the page reads as a business that is present.

Top three opportunities

• 1
  Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.What if I sorted this?
• 2
  Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.What if I sorted this?
• 3
  Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.What if I sorted this?

Strengths

Top two opportunities

• 1
  Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.What if I sorted this?
• 2
  Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.What if I sorted this?

Strengths

• ✓
  Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
• ✓
  Healthpoint ListingWe can see your Healthpoint Listing listing (https://healthpoint.co.nz/archer-beckenham-village-care-home) found via: Google search results.

Top three opportunities

• 1
  Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.What if I sorted this?
• 2
  Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.What if I sorted this?
• 3
  Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.What if I sorted this?

Strengths

• ✓
  Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
• ✓
  A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
• ✓
  A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.

Top three opportunities

• 1
  Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.What if I sorted this?
• 2
  People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.What if I sorted this?
• 3
  A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.What if I sorted this?

Strengths

• ✓
  Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
• ✓
  FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
• ✓
  Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

• 1
  On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.What if I sorted this?
• 2
  The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.What if I sorted this?
• 3
  Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.What if I sorted this?

Strengths

Top three opportunities

• 1
  What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.What if I sorted this?
• 2
  Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.What if I sorted this?
• 3
  Search terms you rank forYour site appears for fewer search terms than most businesses here, so there are only a handful of ways for someone to come across you.What if I sorted this?

Strengths

Top opportunity

• 1
  Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.What if I sorted this?