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McKenzie & Willis Christchurch

Furniture Shop · Addington-Middleton, Christchurch

What your customers see when they look for you, and where that puts you among 111 Christchurch interior designers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch interior designers · 111 businesses
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Executive summaryExclusive Marketbase business report

McKenzie & Willis Christchurch

Furniture Shop · Addington-Middleton, Christchurch

Where you stand#1of 111 interior designers
Overall health10.0/10across the eight areas

Going well

07Google search and traffic10.008Opening hours10.002Reviews9.901Google listing9.505Facebook page7.704Listings and social7.6

Where we can help

03Map positions1.606Your website-
How AI describes youMarketbase business report

What AI tells people about you

McKenzie & Willis Christchurch is an interiors retailer and design service based at 181 Blenheim Road, Riccarton. The Christchurch flagship houses the head office and workroom and showcases NZ-made furniture, beds, curtains, blinds, linen and wallpaper. Customers can consult with in-store interior designers and access showrooms across the South and North Islands.

McKenzie & Willis Christchurch is an interiors retailer and design service located at 181 Blenheim Road in Riccarton. The Christchurch flagship also contains the head office and workroom and serves as a base for their local showroom operations.

The showroom stocks a broad range of home furnishing products, including NZ-made furniture, beds, curtains and blinds, linen and wallpaper. The business states it offers knowledgeable consultants and Interior Designers, and notes additional showrooms in Dunedin, Queenstown, Wanaka, Wellington, Hamilton and Mount Maunganui, plus a mobile in-home design service in Timaru.

Customers frequently comment on helpful, welcoming staff and prompt service. Reviews highlight on-site visits for measuring and advice, smooth installation of curtains and blinds, and clear communication from shop to delivery. Several reviews mention good product quality and an easy, supportive buying experience.

Locally, McKenzie & Willis Christchurch is positioned as a full-service interiors destination where customers can view a wide selection, get in-person advice from consultants and designers, and arrange fitting and delivery. The combination of a central Riccarton showroom, an onsite workroom and a mobile service for nearby towns is a practical feature for Christchurch households seeking measured, fitted soft furnishings and furnishings advice.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

McKenzie & Willis Christchurch shows a very high overall health score, indicating a well-optimised Google listing. The strongest findings are a claimed status and complete contact information, plus a functioning website link. The description is already strong, but further enhancement could edge toward the top 10% for descriptions and photos.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
  • 2
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
11 checks on your Google listing. You're seeing 5 of them.
9.5Strong
What customers seeWhere you rank
9:41
Tiles © Esri
McKenzie & Willis Christchurch
2
McKenzie & Willis Christchurch✓✓
4.7 ★★★★★ (167)
Furniture Shop · Addington-Middleton
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

McKenzie & Willis is a leading interiors chain specialising in top quality furniture and interiors. Our flagship store in Christchurch is the place to go for all your home furnishing and interior needs. Located at 181 Blenheim Road and home to our head office and workroom, it is the beating heart of McKenzie & Willis. At our Christchurch showroom you will find a wide range of home furnishing products including furniture, beds, curtains and blinds, linen and wallpaper as well as knowledgeable consultants and Interior Designers to help. We also have showrooms in Dunedin, Queenstown, Wanaka, Wellington, Hamilton & Mount Maunganui, as well as our in-home mobile interior design service in Timaru.

1
Google listingChristchurch interior designers · 111 businesses
You are #6 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

McKenzie & Willis Christchurch shows a very high health score with strong Google review performance. The overall health is excellent, driven by top 10% position for listing reviews and rating confidence. Two key findings stand out: a very high rating confidence and a strong total review count, both indicating solid customer satisfaction and robust social proof.

Strengths

  • ✓
    Review confidenceRating and volume together put you at the head of this market: well rated, with enough reviews behind it that a customer takes the number seriously.
  • ✓
    Review countYou hold one of the deepest review banks in this market - social proof that does its own selling.

Top two opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
4 checks on your reviews. You're seeing all of them.
9.9Strong
What customers seeWhere you rank
9:41
McKenzie & Willis Christchurch
OverviewReviewsPhotosAbout
4.7★★★★★167 reviews ✓
5
4
3
2
12
curtains 11carpeting 7bedroom furniture 3bed selection 3fabrics 3informative staff 3
✓How far your rating and your review count together can be trusted
J
Jonathan R.★★★★★ · a week ago

Belinda was very helpful and was quick to view the property to help get our blinds and drapes installed as soon as possible, very happy with the service and will certainly be in touch again in the future for the next house fit out

Response from the owner1

Thank you for your lovely review. We're delighted to hear that Belinda was able to assist you promptly and make the process smooth and enjoyable! Thank you for choosing us for your curtains & blinds,...

J
Julia S.★★★★★ · 3 weeks ago

All the team from the shop to delivery are super helpful and easy to deal with. Very happy with the service.

Response from the owner

Thank you for the lovely review Julia :)

Google reviewsChristchurch interior designers · 111 businesses
You are #2 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

McKenzie & Willis Christchurch shows a low overall presence on Google Maps with a health score of 1.5 out of 10, indicating limited visibility. The top finding is that interior design queries in Riccarton and nearby areas perform relatively better (rank positions 11, 16, and 18 for related keywords), suggesting a foothold in specific niches but broader visibility remains weak.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
2 checks on your map positions. You're seeing both.
1.6Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
interior designer
1Seen in 2 searches across Christchurch, top three in none
1
By Design Interiors5.0 ★ (4) · Furniture Shop
2
House on the Hill Design5.0 ★ (1) · Furniture Shop
3
Belle Interiors4.0 ★ (2) · Furniture Shop
4
Armstrong Interiors Ltd5.0 ★ (13) · Furniture Shop
↓
McKenzie & Willis Christchurch2Further down, below the first results
Map positionsChristchurch interior designers · 111 businesses
You are #93 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

McKenzie & Willis Christchurch shows above-average health in social presence, with a health score of 6.0 out of 10. The strongest current assets are the very high trust scores for Facebook and Instagram profiles, indicating authoritative, well-maintained pages. The main opportunities lie in expanding presence across several directories and social platforms to improve discoverability.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    DesignMade DesignerWe can see your DesignMade Designer listing (https://designmade.co.nz/mckenzie-willis) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
17 checks on your listings and social. You're seeing 6 of them.
7.6Good
What customers seeWhere you rank
9:41
Gmckenzie & willis christchurch addington-middleton
AllImagesMapsNews
FacebookMcKenzie-Willis-144822995603654McKenzie & Willis Christchurch | Facebook✓
Instagrammckenzie_and_willisMcKenzie & Willis Christchurch | Instagram✓
DesignMade Designermckenzie-willisMcKenzie & Willis Christchurch | DesignMade Designer✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch interior designers · 111 businesses
You are #27 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokDesignMade DesignerYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    Recommendations on your pageYour recommendation count is one of the deeper collections in this market, and enough of it is written by other people that the page does some of the arguing for you.

Top two opportunities

  • 1
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 2
    What your page says about youYour intro is shorter than half the pages here.
9 checks on your Facebook page. You're seeing 5 of them.
7.7Good
What customers seeWhere you rank
9:41
facebook
McKenzie & Willis | Christchurch1
16.6K followers ✓
Leading interiors chain specialising in top quality local and international furniture and interiors.2
FollowMessage
★ 29 reviews · recommended ✓
🌐 mckenzieandwillis.co.nz✓
☎ +64 800 888 999
PostsAboutPhotosReviews
Facebook pageChristchurch interior designers · 111 businesses
You are #26 for your Facebook page
See how to fix both →
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Facebook
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06Your websiteMarketbase business report

Your website

McKenzie & Willis Christchurch shows a very high on-page SEO health score of 9.6 out of 10, indicating strong technical setup and optimisation. The most notable findings include excellent meta description and a valid favicon, plus fast page load times and secure content. Areas to monitor include reducing render-blocking resources while keeping current strengths intact.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Separate sites linking to youNo separate website links to yours.
  • 2
    The shape of your link profileNo links to your site were found, so there is no shape to read yet.
  • 3
    Pages linking to youVery few individual pages anywhere on the web link to yours, so there is almost nothing for search engines to follow back to you.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒mcw.nz✓✓
✓Meta description
1Separate sites linking to you
2The shape of your link profile
3Pages linking to you
Your websiteChristchurch interior designers · 111 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

McKenzie & Willis Christchurch shows a very strong overall health for website traffic, with organic performance leading the pack in the local market. The business benefits from excellent organic traffic value and a top local organic presence. Two key findings stand out: organic traffic is already in the local top decile, and the organic SERP footprint remains among the elite.

Strengths

  • ✓
    What that traffic is worthThe search visitors reaching your site are worth more than almost any business in this market - an enquiry stream with no cost per click behind it.
  • ✓
    Monthly search visitsYour site draws more visitors from search than almost any business in this market - a stream of enquiries arriving at no cost per visit.
  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing all of them.
10.0Strong
What customers seeWhere you rank
9:41
Ginterior designer selwyn district east
AllMapsImagesShopping
321No ads from you on any search
www.cosentino.comBronwyn Turton - Interior Designer
kaeinteriordesigns.co.nzKae Interior Designs | Hamilton Interior Design
mcw.nzInterior Design Consultants & NZ Home Decorating ...

Discover our interior design service — tailored support and curated furnishings to bring your space to life with confidence and style.

✓
www.armstronginteriors.co.nzArmstrong Interiors | Contemporary Interior Design ...
✓✓About 19,942 visits a month from search, across 4,180 searches
Google search and trafficChristchurch interior designers · 111 businesses
You are #1 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

McKenzie & Willis Christchurch's opening hours show strong alignment with several high-demand windows but also miss early-morning demand. Open times match peak searches on Sunday 10am, Wednesday 11am, Tuesday 3pm, Thursday 11am and Friday 10am, while closed during Sunday and weekday early mornings when demand is significant. There are no low-demand open hours, so overall timing is efficient with a few early-start opportunities to consider.

Strengths

  • ✓
    Hours aligned with demandNo business here matches the demand around it more closely than you do - you are open when people are looking and shut when they are not.

Where we can help

Nothing to sort here. You are first of 111 Christchurch interior designers for hours that match demand.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
McKenzie & Willis Christchurch
OverviewReviewsPhotosAbout
Hours ✓
Monday9am-5:30pm
Tuesday9am-5:30pm
Wednesday9am-5:30pm
Thursday9am-5:30pm
Friday9am-5:30pm
Saturday10am-4pm
Sunday10am-4pm
Popular times Thursday · Addington-Middleton
9a10a11a12p1p2p3p4p5p
When people in Addington-Middleton look   You are shut
Opening hoursChristchurch interior designers · 111 businesses
You are #1 for opening hours
See how to keep it that way →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 73 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews2 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

Where you'd stand#1of 111 Christchurch interior designers
9:41
Christchurch interior designersOverall · 111 businesses
You are #1 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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