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Specsavers Optometrists - Shirley

Optometrist · Shirley, Christchurch

What your customers see when they look for you, and where that puts you among 49 Christchurch optometrists.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch optometrists · 49 businesses
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Executive summaryExclusive Marketbase business report

Specsavers Optometrists - Shirley

Optometrist · Shirley, Christchurch

Where you stand#29of 49 optometrists
Overall health4.2/10across the eight areas

Going well

08Opening hours8.802Reviews8.101Google listing6.5

Where we can help

03Map positions5.605Facebook page4.604Listings and social4.407Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Specsavers Optometrists - Shirley is a local optometrist based in The Palms Shopping Centre at the corner of Marshland and New Brighton Roads, Christchurch. The clinic offers comprehensive eye tests and contact lens assessments, including OCT scans and dedicated kid's eye care. Open seven days a week, the practice features a friendly team focused on routine eye health and practical eyewear options.

Specsavers Optometrists - Shirley is based in The Palms Shopping Centre on the corner of Marshland and New Brighton Roads in Christchurch's Shirley suburb. The practice offers general eye care from a central, easily accessible retail location.

Services include comprehensive eye tests, contact lens assessments, OCT scans and dedicated children's eye care. The listing notes daily opening, which supports appointments across the week, and the practice stocks frames and lenses alongside clinical testing.

Customer feedback commonly highlights friendly, helpful staff and a broad range of frames and lenses. Reviews mention staff taking time to teach contact lens insertion and explaining care steps clearly. Most comments describe satisfied experiences with tests and purchases, while one review notes a frame durability issue after extended use.

Locally, Specsavers Shirley presents as a full-service optometry option open seven days with a retail presence in a major suburban shopping centre. The combination of clinical tests, contact lens support and accessible opening hours are practical features that distinguish this Shirley optometrist for everyday eye care needs.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Specsavers Optometrists - Shirley shows strong basic listing setup with a claimed status and accessible contact options, but health is moderate. The main takeaway is that the listing has essential elements in place, including a phone number and a website link, while the description remains a focal area for improvement.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
11 checks on your Google listing. You're seeing 5 of them.
6.5Good
What customers seeWhere you rank
9:41
Tiles © Esri
Specsavers Optometrists - Shirley
2
Specsavers Optometrists - Shirley✓✓
4.4 ★★★★★ (521)
Optometrist · Shirley
Open 7 days · late Thu and Fri ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Specsavers Optometrists - Shirley is your local optometrist located in The Palms Shopping Centre on the corner of Marshland and New Brighton Roads, Christchurch. We offer comprehensive eye tests as well as contact lens assessments, OCT scans and kid's eye care. Open 7 days a week, our friendly team of optometrists are here to look after your eye health.

1
Google listingChristchurch optometrists · 49 businesses
You are #18 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Specsavers Optometrists - Shirley shows solid overall Google review health with a 6.4/10 health score and strong social proof from a high number of reviews. The standout achievement is being in the top 10% for total reviews. The main opportunity areas focus on increasing response rate, maintaining confidence in ratings, and further improving star rating through improved customer experience.

Strengths

  • ✓
    Review countYou hold one of the deepest review banks in this market - social proof that does its own selling.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 2
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
  • 3
    Response rateYou reply to some of your reviews but not most, so a customer scrolling your page finds long stretches where nobody answered.
4 checks on your reviews. You're seeing all of them.
8.1Strong
What customers seeWhere you rank
9:41
Specsavers Optometrists - Shirley
OverviewReviewsPhotosAbout
4.4★★★★★521 reviews ✓
5
4
3
2
12
eye test 34frame selection 26professional optometrist 14friendly team 12glasses fitting 9progressive lenses 7
1How far your rating and your review count together can be trusted
M
Micheal S.★★★★ · 2 years ago

Response from the owner3

Thanks Michael!

T
Tina C.★★★★★ · 2 years ago

First ever eye test (other than drivers license test) at the age of 41. I was greeted well and I felt comfortable through out the whole process. Thank you spec savers I love my new eye wear.

Response from the owner

Thank you Tina, enjoy your new glasses!

Google reviewsChristchurch optometrists · 49 businesses
You are #10 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Specsavers Optometrists - Shirley shows very high health in Google Maps search with a 9.6 out of 10. The borough-specific visibility is outstanding, ranking in the top 10% for the local area. The strongest keywords are all in Shirley, including contact lenses supplier, eye care center, glasses repair service, optician and optometrist. A clear opportunity is to continue improving aggregate maps scores to climb further.

Strengths

  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Top opportunity

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
2 checks on your map positions. You're seeing both.
5.6Room to grow
What customers seeWhere you rank
9:41
12Tiles © Esri
optician
1Top three for "optician" in 8 suburbs, seen in 15
1
Specsavers Optometrists - Shirley✓4.4 ★ (521) · Optometrist
2
OPSM The Palms4.7 ★ (136) · Optometrist
Map positionsChristchurch optometrists · 49 businesses
You are #22 for map positions
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Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Specsavers Optometrists - Shirley shows a below-average overall health score for social presence, at 3.2 out of 10. The strongest current asset is a very high-trust Facebook profile, providing a solid foundation for local credibility. Key opportunities focus on establishing active profiles on Instagram, TikTok and Neighbourly, and listing on GrabOne and TikTok Directory to boost discoverability and trust.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Healthpoint ListingWe can see your Healthpoint Listing listing (https://healthpoint.co.nz/specsavers-the-palms-shirley) found via: Google search results.
  • ✓
    Cylex ListingWe can see your Cylex Listing listing (https://cylex.co.nz/specsavers+optometrists+-+shirley-18141259) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 6 of them.
4.4Room to grow
What customers seeWhere you rank
9:41
Gspecsavers optometrists - shirley shirley
AllImagesMapsNews
Healthpagesoptometrists-specsavers-optometrists-shirleySpecsavers Optometrists - Shirley | Healthpages
Healthpointspecsavers-the-palms-shirleySpecsavers Optometrists - Shirley | Healthpoint✓
FacebookSpecsaversNZChristchurchSpecsavers Optometrists - Shirley | Facebook✓
Cylexspecsavers+optometrists+-+shirley-18141259Specsavers Optometrists - Shirley | Cylex✓
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch optometrists · 49 businesses
You are #28 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokHealthpagesHealthpointCylexYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
  • 3
    An email addressA customer who would rather put a request in writing at ten at night has only Messenger to work with, because the page carries no email address.
8 checks on your Facebook page. You're seeing 6 of them.
4.6Room to grow
What customers seeWhere you rank
9:41
facebook
SpecsaversNZChristchurch✓
73 followers 1
FollowMessage
★ 2 reviews · recommended 2
🌐 specsavers.co.nz/stores/shirley✓
☎ +64 3-385 2780✓
PostsAboutPhotosReviews
Facebook pageChristchurch optometrists · 49 businesses
You are #27 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Specsavers Optometrists - Shirley shows a low on-page SEO health score with several critical gaps. The strongest findings are the missing meta description and title tag, plus the absence of a valid favicon. Addressing these would likely improve click-through and brand visibility while establishing a baseline for further optimisation.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 3 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠specsavers.co.nz
1On-page score
2Separate sites linking to you
3Meta description
Your websiteChristchurch optometrists · 49 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Specsavers Optometrists - Shirley shows very low overall website traffic health, indicating limited visibility and activity. The top findings point to near zero earned organic traffic value and no organic or paid traffic in the top keywords, suggesting a need to publish local content, optimise on-page SEO, and start small paid campaigns with proper tracking.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
Goptometrist shirley
AllMapsImagesShopping
No ads from you on any search
www.specsavers.co.nzSpecsavers Optometrist Shirley - The Palms S/C

Visit our in-store eye health specialists. Open now 08:45 - 18:00. Shirley, Christchurch, 8061 03 385 2780. Opening hours Day Opening hours Mon 08:45 - 18:00 ...

3
www.healthpoint.co.nzOPSM - The Palms
Google search and trafficChristchurch optometrists · 49 businesses
You are #33 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Specsavers Optometrists - Shirley's opening hours mostly align with city-level demand during weekday late mornings and Saturday lunchtime. Key weekday peaks on Tuesday and Thursday at 10-12pm are covered, and there is no evidence of open low-demand hours. However, several early-morning peaks around 8am on multiple weekdays are missed, suggesting modest hour tweaks could capture additional weekday appointments.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand better than nearly every business here, so most of the time you are open, people are actually looking.
1 check on your opening hours. You're seeing it.
8.8Strong
What customers seeWhere you rank
9:41
Specsavers Optometrists - Shirley
OverviewReviewsPhotosAbout
Hours 1
Monday8:45am-6pm
Tuesday8:45am-6pm
Wednesday8:45am-6pm
Thursday8:45am-9pm
Friday8:45am-9pm
Saturday8:45am-6pm
Sunday10am-6pm
Popular times Tuesday · Shirley
8a9a10a11a12p1p2p3p4p5p
When people in Shirley look   You are shut
Opening hoursChristchurch optometrists · 49 businesses
You are #7 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#29of 49 Christchurch optometrists
9:41
Christchurch optometristsOverall · 49 businesses
You are #29 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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