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April's Hair Salon - Ladies Hairdresser on Colombo Street, Christchurch CBD.

Hairdresser · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

April's Hair Salon - Ladies Hairdresser on Colombo Street, Christchurch CBD.

Hairdresser · Christchurch Centre, Christchurch

Where you stand#241of 570 beauty businesses
Overall health5.8/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

April's Hair Salon is a hairdresser on Colombo Street in Christchurch Central City. The salon offers cutting, styling and colour work with services that include blonde and balayage, plus treatments such as keratin smoothing. It trades seven days a week and presents personalised styling and a client-centred approach in a central Christchurch location.

April's Hair Salon is a hairdresser located on Colombo Street in Christchurch Central City. The salon presents itself as a full-service salon open Monday to Sunday, providing cutting, styling and colour services from a central city base.

Services listed on the salon site include haircuts and styling, blonde and balayage colour work, and smoothing treatments such as keratin options. The salon describes personalised care and expert styling as part of its service offer and lists extended opening hours, making appointments available across most days of the week.

Customer feedback on public channels highlights staff who are welcoming, kind and attentive. Reviews note efficient, professional service and stylists who listen to inspiration and aim to deliver results that match client expectations. Several comments mention returning clients and recommendations, which indicates a focus on client comfort and repeat appointments.

Locally, April's Hair Salon is presented as a central-city salon offering a mix of colour, cutting and treatment services with a client-focused approach. Its location on Colombo Street, daily opening hours and emphasis on personalised styling and smoothing treatments are practical points that distinguish it for Christchurch Central City customers seeking accessible salon appointments.

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01Google listingMarketbase business report

Your Google listing

April's Hair Salon shows a low overall health on Google Business Listing, with room for improvement in ownership status and richer content. The strongest points are a valid listing title, website link, a clearly listed phone number, and a full address, which help customers reach and learn about the salon.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
2.4Room to grow
9:41
Tiles © Esri
3
April's Hair Salon - Ladies Hairdresser on Colombo Street, Christchurch CBD.1✓
Own this business?
0.0 ★★★★★ (0)
Hairdresser · Christchurch Centre
Open 7 days ✓
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch beauty · 570 businesses
You are #436 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

April's Hair Salon shows a very low health score on Google reviews, indicating overall performance is weak. The most important findings point to a lack of customer feedback, no responses to reviews, and an undefined average rating; these factors can deter potential clients. Improving engagement and collecting positive reviews should be prioritised.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
1.2Room to grow
9:41
April's Hair Salon - Ladies Hairdresser on Colombo Street, Christchurch CBD.
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch beauty · 570 businesses
You are #502 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

April's Hair Salon shows very low overall health in Google Maps search with a 0.3/10. The top opportunities focus on improving aggregate visibility and local borough presence. Current strengths include ranking for niche terms like hair extension technician in mount pleasant and beauty salon in christchurch centre, which can guide targeted improvement.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
0.4Room to grow
9:41
1234Tiles © Esri
1Seen in 1 search across Christchurch, top three in none
1
Surreal Hair4.8 ★ (238) · Hairdresser
2
Lovoir Day Spa Christchurch5.0 ★ (1,199) · Hairdresser
3
Flawless Face & Beauty4.3 ★ (150) · Hairdresser
4
Afterglow Beauty NZ5.0 ★ (69) · Hairdresser
↓
April's Hair Salon - Ladies Hairdresser on Colombo Street, Christchurch CBD.2Further down, below the first results
Map positionsChristchurch beauty · 570 businesses
You are #548 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Overall health at a 7.0 out of 10 indicates above average presence with solid social media foundations and directory presence, but room to strengthen several platforms. The strongest current assets are Facebook and Instagram profiles, both rated very high for trust, and a Fresha directory listing that boosts visibility beyond the main profile.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Fresha ProfileWe could not find an active Fresha Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
6.1Good
9:41
Gapril's hair salon - ladies hairdresser on colombo street, christchurch cbd. christchurch centre
AllImagesMapsNews
InstagramaprilshairsalonApril's Hair Salon - Ladies Hairdresser on Colombo Street, Christchurch CBD. | Instagram✓
FacebookaprilbuzanhairdressingApril's Hair Salon - Ladies Hairdresser on Colombo Street, Christchurch CBD. | Facebook✓
Freshalp/en/bt/hair-salons/in/nz-christchurch/huntsburyApril's Hair Salon - Ladies Hairdresser on Colombo Street, Christchurch CBD. | Fresha3
FreshaNo listing found3
TiktokNo account found1
YellowNo listing found2
Listings and socialChristchurch beauty · 570 businesses
You are #221 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaCylexYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Recommendations on your pageYour count sits above the middle of this market, so a visitor reading the page finds enough written by other people to stop needing anything written by you.
  • 2
    Where your page link pointsYour page points customers at a booking system or directory rather than a site of your own.
  • 3
    What your page says about youThere is more in your intro than in half the pages here, so a visitor has a real sense of the business before they reach the photos.
9 checks on your Facebook page. You're seeing 6 of them.
7.4Good
9:41
facebook
aprilbuzanhairdressing✓
1.7K followers
Your hair, but better Blonde & lived-in specialist Effortless, low-maintenance colour Templeton home studio Afterpay Taking limited new clients3
FollowMessage
★ 10 reviews · recommended 1
🌐 bookings.gettimely.com/aprilbuzanhairdressing/bb/book2
☎ +64 21 124 9933✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #149 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

The overall on-page health for April's Hair Salon is very high, indicating strong technical foundations. Key strengths include an ideal title tag length, a valid favicon, adequate text content, HTTPS only resources, and a fast page load under 3 seconds. The most important findings are the solid title tag and favicon, plus the fast load time, while opportunities focus on reducing render-blocking resources and avoiding frames.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Separate sites linking to youMore separate websites link to you than almost any business in this market - a spread built over years that a competitor cannot buy their way into.
  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.

Top three opportunities

  • 1
    On-page scoreMost checks on your home page pass, so someone clicking through from a search gets a page that opens quickly and says what it is.
  • 2
    Domain Age ScoreYour domain is younger than most businesses here.
  • 3
    Meta descriptionYour search summary is close to the length that usually survives intact, so the length is near enough settled and the wording is what moves people now.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒aprils.co.nz2✓
✓Separate sites linking to you
✓Page title
1On-page score
3Meta description
Your websiteChristchurch beauty · 570 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

April's Hair Salon shows a very high website traffic health with an overall score of 8.9 out of 10. The strongest current finding is an excellent Organic SERP Count, placing the business in the top 10% for local keyword coverage. Opportunities include starting small paid campaigns and continuing content, backlinks, and brand-building efforts to push organic value further.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.8Strong
9:41
G
AllMapsImagesShopping
321No ads from you on any search
April's Hair Salon - Ladies Hairdresser on Colombo Street, Christchurch CBD.Not in these results
About 992 visits a month from search, across 333 searches
Google search and trafficChristchurch beauty · 570 businesses
You are #69 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

April's Hair Salon's opening hours are strongly aligned with local demand overall, reflected in a 9.9 health score and 75 well-aligned peak hours. The salon is open for key high-demand slots such as Tuesday 11am, Wednesday 3pm, Thursday 4pm and Saturday early afternoons. There are two small missed opportunities at 8pm on Thursday and Friday; no low-demand open hours were identified.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand better than nearly every business here, so most of the time you are open, people are actually looking.
1 check on your opening hours. You're seeing it.
8.7Strong
9:41
April's Hair Salon - Ladies Hairdresser on Colombo Street, Christchurch CBD.
OverviewReviewsPhotosAbout
Hours 1
Monday9am-8pm
Tuesday9am-8pm
Wednesday9am-8pm
Thursday9am-8pm
Friday9am-8pm
Saturday9am-8pm
Sunday9am-8pm
Popular times Wednesday · Christchurch Centre
8a9a10a11a12p1p2p3p4p5p6p7p8p
When people in Christchurch Centre look   You are shut
Opening hoursChristchurch beauty · 570 businesses
You are #76 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#241of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #241 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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