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Radius Hawthorne

Aged care · Bryndwr, Christchurch

What your customers see when they look for you, and where that puts you among 70 Christchurch rest homes & nursing care businesses.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch rest homes & nursing care · 70 businesses
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Executive summaryExclusive Marketbase business report

Radius Hawthorne

Aged care · Bryndwr, Christchurch

Where you stand#6of 70 rest homes & nursing care businesses
Overall health9.3/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Radius Hawthorne is a refurbished rest home and hospital-level care facility in Bryndwr, Christchurch, on a quiet, tree-lined cul-de-sac near Fendalton and Ilam. It provides round-the-clock rest home, dementia, respite and palliative care, and supports residents to remain active and pursue hobbies while prioritising overall wellbeing and comfort.

Radius Hawthorne is a rest home and hospital-level care facility located at 10 Saint Winifreds Place in Bryndwr, Christchurch, on a quiet, tree-lined cul-de-sac bordering Fendalton and Ilam. The location and setting are noted on the facility's materials and website.

The facility provides a mix of services including rest home care, dementia care, respite care, palliative care and support for young people with disabilities. Hospital-level residents are accommodated across two wings, with a number of rooms offering ensuites and kitchenettes. Large windows and doors allow plenty of natural light and access to outdoor areas in the refurbished building.

Customer feedback consistently highlights kind, caring and welcoming staff, with reviewers describing professional, empathetic and respectful interactions. Families commonly report that the home feels like an extended family and praise the personal, attentive care provided to residents requiring dementia or palliative support.

Radius Hawthorne presents itself as a facility that aims to make life fulfilling for residents by encouraging activity and supporting hobbies alongside clinical care. Its combination of a refurbished hospital environment, dedicated dementia and palliative services, and a quiet suburban location are practical distinguishing features for residents and families considering care in Christchurch.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Radius Hawthorne shows a very high health for its Google Business Listing, at 9.1 out of 10. The key strength is that essential details are fully populated and verified, including a claimed listing, open-for-business status, a website link, and a phone number. The listing also presents a clear title, supporting convenient customer contact and access to information.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
  • 2
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
  • 3
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
11 checks on your Google listing. You're seeing 6 of them.
7.7Good
9:41
Tiles © Esri
2
Radius Hawthorne✓✓
4.5 ★★★★★ (22)
Aged care · Bryndwr1
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Radius Hawthorne is located on a quiet, tree-lined cul-de-sac bordering the Christchurch suburbs of Fendalton and Ilam. Our refurbished hospital and dementia care facility provides ‘round-the-clock care for those who can no longer manage entirely on their own. At Radius Hawthorne our aim is to make life as fulfilling as possible for each individual resident. We encourage our residents to remain active, helping them pursue their hobbies and passions, while also providing some of life’s little luxuries. When you choose to make Hawthorne your home, we’ll make your complete wellbeing a priority—that’s why we offer more than just medical care.

3
Google listingChristchurch rest homes & nursing care · 70 businesses
You are #17 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Radius Hawthorne shows a healthy overall presence with a 6.9/10 health score, indicating above-average Google review performance. The business has solid review volume and strong ratings, but the main growth lever is improving engagement by responding to reviews. The strongest signs are high confidence in ratings and a solid base of customer feedback from many reviews.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
  • 3
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
4 checks on your reviews. You're seeing 3 of them.
6.8Good
9:41
Radius Hawthorne
OverviewReviewsPhotosAbout
4.5★★★★★22 reviews 3
5
4
3
2
12
Google reviewsChristchurch rest homes & nursing care · 70 businesses
You are #23 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Radius Hawthorne shows a very high health score for Maps Search Performance, indicating strong visibility in Google Maps. Key strengths include top 10% borough visibility and leading positions for several Bryndwr keywords, notably assisted living facility in bryndwr and nursing home in bryndwr. The main opportunity focuses on broadening the aggregate suburb reach.

Strengths

  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Top opportunity

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
7.5Good
9:41
1234Tiles © Esri
1Top three for "senior citizens care service" in 2 suburbs, seen in 25
1
Radius Hawthorne✓4.5 ★ (22) · Aged care
2
Wesley Care4.5 ★ (98) · Aged care
3
Holly Lea Care Centre5.0 ★ (3) · Aged care
4
Golden Age Retirement Village5.0 ★ (1) · Aged care
Map positionsChristchurch rest homes & nursing care · 70 businesses
You are #18 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Radius Hawthorne shows a very high health in social presence, with strong Facebook, Instagram, and LinkedIn activity. The top opportunities focus on expanding on TikTok, Neighbourly, Yellow, GrabOne, and LinkedIn to broaden visibility. Strength lies in established profiles and consistent branding; minor gaps exist in distributing across additional local directories and newer social channels.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Eldernet ProviderWe can see your Eldernet Provider listing (https://eldernet.co.nz/radius-hawthorne) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
20 checks on your listings and social. You're seeing 6 of them.
10.0Strong
9:41
Gradius hawthorne bryndwr
AllImagesMapsNews
FacebookRadiusCareNZRadius Hawthorne | Facebook✓
InstagramradiuscareRadius Hawthorne | Instagram✓
Healthpointradius-hawthorneRadius Hawthorne | Healthpoint
Village Guideradius-hawthorneRadius Hawthorne | Village Guide
Aged AdvisorRadius-Hawthorne-Hospital-Bryndwr-ChristchurchRadius Hawthorne | Aged Advisor
Age Concernradius-hawthorne-residential-careRadius Hawthorne | Age Concern
Eldernet Providerradius-hawthorneRadius Hawthorne | Eldernet Provider✓
The Community Venuebook-radius-hawthorne-for-events-in-christchurchRadius Hawthorne | The Community Venue
Healthpagesrest-homes-hospitals-radius-hawthorneRadius Hawthorne | Healthpages
LinkedInradius-careRadius Hawthorne | LinkedIn
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch rest homes & nursing care · 70 businesses
You are #1 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokHealthpointVillage GuideAged AdvisorYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top three opportunities

  • 1
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
  • 2
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
  • 3
    What your page says about youYour intro is shorter than half the pages here.
8 checks on your Facebook page. You're seeing 6 of them.
7.5Good
9:41
facebook
RadiusCareNZ✓
11K followers ✓
Radius Care: Leading NZ-owned Rest Home & Hospital provider, delivering exceptional care nationwide.3
FollowMessage
🌐 radiuscare.co.nz✓
PostsAboutPhotosReviews
Facebook pageChristchurch rest homes & nursing care · 70 businesses
You are #18 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Radius Hawthorne's on-page SEO health sits at 3.2 out of 10, indicating below average performance. The site already has a favicon, a relevant meta description, a concise page size, a clear title tag, and an H1 tag, which are solid foundations. The most material findings are the need for a new meta description and addressing the framed layout, which can hinder indexing and user experience.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 3
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
⚠radiuscare.co.nz✓
✓Favicon
✓Page file size
1Meta description
2On-page score
3Separate sites linking to you
Your websiteChristchurch rest homes & nursing care · 70 businesses
Checked on
Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Radius Hawthorne shows solid website traffic health but room for improvement. Overall health sits around the mid-range, indicating stable visitors and spend, with potential gains from content, SEO and paid optimisation. Organic traffic value and paid traffic value show progress, while SERP count and paid traffic totals offer further upside through ongoing optimisation.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
  • 2
    Monthly search visitsYour site draws fewer visitors from search than half the businesses here, so competitors are picking up searches you could be answering.
  • 3
    Search terms you rank forYour site appears for fewer search terms than half the businesses here, so your competitors have more ways of being found than you do.
6 checks on your search and traffic. You're seeing 3 of them.
5.5Room to grow
9:41
Grest home bryndwr
AllMapsImagesShopping
elmswoodretirementvillage.co.nzElmswood Retirement Village: Home
www.eldernet.co.nzElmswood Retirement Village - Assisted Living & Rest ...
radiuscare.co.nzRadius Hawthorne

10 Saint Winifreds Place, Bryndwr, Christchurch 8052, New Zealand | 03 351 9346. Rest Home Care Dementia Care. Our refurbished hospital and dementia care ...

3
www.eldernet.co.nzRadius Hawthorne - Christchurch - Residential Care
21About 6,747 visits a month from search, across 506 searches
Google search and trafficChristchurch rest homes & nursing care · 70 businesses
You are #32 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Radius Hawthorne's published hours show strong alignment with daytime demand, especially midweek afternoons, with all 52 well-aligned peak hours falling during popular 1-3pm windows. There are 38 missed high-demand hours, mainly early mornings and weekend late-afternoons, so a few targeted hour changes could better match local search behaviour without increasing low-demand coverage.

Strengths

  • ✓
    Hours aligned with demandNo business here matches the demand around it more closely than you do - you are open when people are looking and shut when they are not.

Where we can help

Nothing to sort here. Your hours already line up with when people are looking.
1 check on your opening hours. You're seeing it.
9.7Strong
9:41
Radius Hawthorne
OverviewReviewsPhotosAbout
Hours ✓
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
Saturday10am-4pm
Sunday10am-4pm
Opening hoursChristchurch rest homes & nursing care · 70 businesses
You are #3 for opening hours
See how to keep it that way →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 75 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

Where you'd stand#6of 70 Christchurch rest homes & nursing care businesses
9:41
Christchurch rest homes & nursing careOverall · 70 businesses
You are #6 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 70 rest homes & nursing care businesses in Christchurch, checked - not a guess from overseas.
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Jeremy GrayFounder, Marketbase

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