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Gallagher Insurance Christchurch (formerly Crombie Lockwood)

Insurance broker · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 121 Christchurch insurance brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch insurance brokers · 121 businesses
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Executive summaryExclusive Marketbase business report

Gallagher Insurance Christchurch (formerly Crombie Lockwood)

Insurance broker · Christchurch Centre, Christchurch

Where you stand#12of 121 insurance brokers
Overall health9.1/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Gallagher Insurance Christchurch is an insurance brokerage based in Christchurch Central City. It offers access to Gallagher's national broker network and focuses on business and personal insurance arrangements for clients in the Canterbury region. Review themes note attentive, thoughtful service from the local team alongside occasional negative experiences with renewals and underwriting processes.

Gallagher Insurance Christchurch is an insurance brokerage located in Christchurch Central City, part of Gallagher's national network across New Zealand. The branch serves customers in the Canterbury region and connects them with the wider resources and carriers within the Gallagher group.

Services described on the website and by the organisation include tailored business and personal insurance solutions provided through local brokers. The branch facilitates placements with underwriters and offers brokerage support typical of a national firm operating in a regional market, with access to multiple locations across New Zealand.

Customer reviews discuss a mix of experiences. Several reviewers describe good, thoughtful and attentive service from the local team, noting thorough discussion and research on particular covers. Other feedback records dissatisfaction, specifically related to business insurance renewals, claims handling and interactions with underwriting teams. These themes indicate customers experience both personalised broker support and occasional frustration when matters move to underwriting or renewal stages.

Locally, Gallagher Insurance Christchurch is positioned as a Christchurch Central City broker offering the capabilities of a national firm while operating through a regional branch. For clients in Canterbury seeking brokered solutions, the branch is notable for its local presence, access to Gallagher's broader network and a service record that includes both attentive client engagement and some reported issues around renewals and underwriting.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Gallagher Insurance Christchurch shows an average health score on Google Business Listing with room for improvement. The listing has a claimed status, a visible title, a phone number and a listed website, which supports easy customer contact. The main strength is clear contact details; a key opportunity is adding a detailed description to explain services and value to Christchurch clients.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
11 checks on your Google listing. You're seeing 5 of them.
5.4Room to grow
9:41
Tiles © Esri
2
Gallagher Insurance Christchurch (formerly Crombie Lockwood)✓✓
4.1 ★★★★★ (9)
Insurance broker · Christchurch Centre
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch insurance brokers · 121 businesses
You are #56 for your Google listing
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02ReviewsMarketbase business report

Your reviews

Gallagher Insurance Christchurch shows an overall health score of 5.1 out of 10, indicating average health for Google reviews and room for improvement. The most important findings are that response rate is improving and the star rating and total reviews are climbing, suggesting better customer experience and growing visibility, but there is still variability in renewal and underwriting processes noted in reviews.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
4 checks on your reviews. You're seeing 3 of them.
5.1Room to grow
9:41
Gallagher Insurance Christchurch (formerly Crombie Lockwood)
OverviewReviewsPhotosAbout
4.1★★★★★9 reviews
5
4
3
2
13
2How far your rating and your review count together can be trusted
J
Jenifer B.★★★★★ · 2 years ago

I was after Insurance cover with a twist and this was discussed and researched and I was pleased with the results. Much thought went into this .

Response from the owner1

Great to hear. Thanks for the feedback Jenifer.

Google reviewsChristchurch insurance brokers · 121 businesses
You are #60 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Gallagher Insurance Christchurch shows a high health score of 7.4 out of 10 for Google Maps performance, indicating solid visibility. The top finding is strong ranking for core local keywords such as insurance agency in christchurch centre (Pos 2) and insurance agency in hillsborough (Pos 3), suggesting good presence in central and nearby suburbs. A secondary opportunity is maintaining momentum to improve suburb presence and break into top performers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
7.4Good
9:41
1234Tiles © Esri
1Top three for "insurance agency" in 2 suburbs, seen in 25
1
Opes Insurance5.0 ★ (3) · Insurance broker
2
Gallagher Insurance Christchurch (formerly Crombie Lockwood)24.1 ★ (9) · Insurance broker
3
Gerrards Insurance Brokers5.0 ★ (430) · Insurance broker
4
Vero Insurance2.4 ★ (69) · Insurance broker
Map positionsChristchurch insurance brokers · 121 businesses
You are #32 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Gallagher Insurance Christchurch shows a strong social and directory presence with a health score of 8.4 out of 10. The most notable strengths are outstanding Instagram and Facebook profiles, which indicate active engagement and consistent branding. LinkedIn Company listing is present and up to date, supporting professional reach. Focus on the opportunities to expand visibility across missing platforms.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/gallagherinsurancenz) found via: Google search results, Your website.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
8.7Strong
9:41
Ggallagher insurance christchurch (formerly crombie lockwood) christchurch centre
AllImagesMapsNews
FacebookgallagherinsurancenzGallagher Insurance Christchurch (formerly Crombie Lockwood) | Facebook✓
InstagramgallagherinsurancenzGallagher Insurance Christchurch (formerly Crombie Lockwood) | Instagram✓
LinkedIngallagherinsurancenzGallagher Insurance Christchurch (formerly Crombie Lockwood) | LinkedIn✓
Infobelgallagher_insurance_greymouth_formerly_crombie_lockwoodGallagher Insurance Christchurch (formerly Crombie Lockwood) | Infobel
IBANZ Broker10095-s123Found through search, not linked from anything you own
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch insurance brokers · 121 businesses
You are #17 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInInfobelIBANZ BrokerYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top two opportunities

  • 1
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
  • 2
    What your page says about youYour intro carries more detail than most pages in this market and is doing the work of a short landing page for the visitors who never reach your website.
8 checks on your Facebook page. You're seeing 5 of them.
9.7Strong
9:41
facebook
gallagherinsurancenz✓
2.1K followers ✓
Gallagher is a global top-three insurance broker operating in 130+ countries. In New Zealand, we arrange business, rural, personal, life and health cover for around 160,000 clients, continuing the Cro...2
FollowMessage
🌐 ajg.co.nz✓
☎ +64 800 276 624
PostsAboutPhotosReviews
Facebook pageChristchurch insurance brokers · 121 businesses
You are #5 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Gallagher Insurance Christchurch shows strong on-page health, with a healthy score of 8.3 out of 10. The site has a valid favicon, a clear title tag, and an H1 tag, indicating solid technical foundations. Opportunities exist to fine-tune meta descriptions and title lengths and to remove frames and improve load time for further gains.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Separate sites linking to youMore separate websites link to you than almost any business in this market - a spread built over years that a competitor cannot buy their way into.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 2
    The shape of your link profileYour links come from fewer separate sites than most profiles the size of yours.
  • 3
    Domain Age ScoreYour domain has been registered longer than the newest sites here but is still younger than most.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒ajg.co.nz3✓✓
✓Separate sites linking to you
1On-page score
2The shape of your link profile
Your websiteChristchurch insurance brokers · 121 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Gallagher Insurance Christchurch shows a very healthy website traffic profile with strong organic momentum. The strongest finding is organic traffic value and rankings, both in the top decile locally, indicating effective SEO and valuable content for local clients. Paid traffic metrics are improving but remain opportunities for growth through optimization and testing.

Strengths

  • ✓
    What that traffic is worthThe search visitors reaching your site are worth more than almost any business in this market - an enquiry stream with no cost per click behind it.
  • ✓
    Monthly search visitsYour site draws more visitors from search than almost any business in this market - a stream of enquiries arriving at no cost per visit.
  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Top three opportunities

  • 1
    What you spend on adsYour paid search activity is smaller than the middle of the businesses advertising here.
  • 2
    Search terms you advertise onYour ads cover fewer search terms than most businesses advertising here, so there are few searches where you appear at the top.
  • 3
    Monthly ad visitsYou are getting fewer visitors from paid search than the middle of the businesses advertising here.
6 checks on your search and traffic. You're seeing all of them.
9.7Strong
9:41
Ginsurance broker christchurch centre
AllMapsImagesShopping
www.moneyhub.co.nzFind an insurance broker in Christchurch
www.ajg.co.nzChristchurch Insurance Brokers | Canterbury

Our Christchurch insurance brokers provide tailored business and personal insurance solutions. Centre 60 Cashel Street West End Christchurch 8013 … terbury@ajg ...

✓
www.nz.marsh.comInsurance Broker Christchurch
✓✓About 37,351 visits a month from search, across 1,327 searches
Google search and trafficChristchurch insurance brokers · 121 businesses
You are #5 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Gallagher Insurance Christchurch shows a mixed fit between published hours and local demand. There is clear alignment where the office is open during some high-demand windows, but there are also missed opportunities when the office is closed during other popular search times. A few openings fall into low-demand hours, suggesting modest inefficiency. Practical hour tweaks could improve commercial return.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
9:41
Gallagher Insurance Christchurch (formerly Crombie Lockwood)
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch insurance brokers · 121 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 69 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#12of 121 Christchurch insurance brokers
9:41
Christchurch insurance brokersOverall · 121 businesses
You are #12 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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