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Mitch Hair Studio

Hair salon · Upper Riccarton, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

Mitch Hair Studio

Hair salon · Upper Riccarton, Christchurch

Where you stand#177of 498 hair salons & barbers
Overall health6.5/10across the eight areas

Going well

04Listings and social10.007Google search and traffic8.505Facebook page7.7

Where we can help

02Reviews2.603Map positions1.508Opening hours1.501Google listing1.106Your website-
How AI describes youMarketbase business report

What AI tells people about you

Mitch Hair Studio is a hair salon and barber in Upper Riccarton, Christchurch, offering cuts, washes and head massages. Customers note careful attention to styling and consistent results. The salon has operated locally for decades and is known for its craftsmanship, fair pricing and long-standing ties to the local Chinese barber community.

Mitch Hair Studio is a hair salon and barber located in Upper Riccarton, Christchurch. It has operated in the area for more than 20 years and serves local clients seeking routine cuts, styling and grooming.

The studio provides haircuts, washes and head massages alongside general barbering services. Reviews mention individual staff members by name and describe attention to craftsmanship and the practical aspects of hair care. Pricing is noted as fair.

Customers commonly report that stylists put care and attention into each appointment, producing satisfying results. Long-term clients are mentioned, reflecting multi-decade patronage and familiarity with the team. The salon is also cited for its role within Christchurch's Chinese barber community.

Mitch Hair Studio's local character is defined by steady longevity, hands-on craftsmanship and a client base that values consistent, attentive service. Positioned in Upper Riccarton, it remains a familiar option for customers seeking traditional barbering services with hair washes and head massages included.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Mitch Hair Studio's Google listing shows a very low health score and gaps in critical areas. Current strengths include a visible listing title, phone number, full address and a main image, plus the business is shown as open. The strongest opportunity is to claim and verify the listing, followed by adding a website link and a richer description to engage customers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    PhoneYour listing carries a phone number, so the call button is live for anyone who finds you on a phone.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 3
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
11 checks on your Google listing. You're seeing 6 of them.
1.1Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Mitch Hair Studio
Mitch Hair Studio1✓
Own this business?
5.0 ★★★★★ (9)
Hair salon · Upper Riccarton
DirectionsCall No website ✓2
OverviewReviewsPhotosAbout
From the business
No description yet3
Google listingChristchurch hair salons & barbers · 498 businesses
You are #444 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Mitch Hair Studio shows a health score of 3.0 out of 10 on Google reviews, meaning performance is below average. The strongest finding is a stellar top-10% star rating, indicating high customer satisfaction. A key issue is the zero response rate to reviews, which may erode trust without public engagement.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing all of them.
2.6Room to grow
What customers seeWhere you rank
9:41
Mitch Hair Studio
OverviewReviewsPhotosAbout
5.0★★★★★9 reviews 2
5
4
3
2
1✓
3How far your rating and your review count together can be trusted
Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #368 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Mitch Hair Studio shows a low overall Google Maps health score (1.5/10), with limited local reach but some visibility in broader searches. The strongest rankings are for "hair salon in Upper Riccarton" and "unisex hairdresser in Upper Riccarton," indicating core strengths in its suburb. Opportunities lie in boosting local presence and suburb-specific visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
1.5Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
hair salon
1Seen in 2 searches across Christchurch, top three in none
1
Zaga Hair Lounge4.7 ★ (303) · Hair salon
2
My Hair & Beauty4.7 ★ (499) · Hair salon
3
City Hair Salon4.2 ★ (119) · Hair salon
4
J&K Hair Design4.7 ★ (45) · Hair salon
↓
Mitch Hair Studio2Further down, below the first results
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #424 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Mitch Hair Studio shows very low overall health in citations and social presence, 0.6 out of 10, indicating limited trust and visibility across platforms. The strongest recent gains are being listed in Fresha and Yellow Directory, which help local visibility. Key opportunities focus on strengthening profiles on Instagram, Facebook, TikTok, and LinkedIn to improve trust and discoverability.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Tiktok ProfileWe found your Tiktok Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Fresha ProfileWe could not find an active Fresha Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 2
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    LinkedIn CompanyWe could not find an active LinkedIn Company listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
10.0Strong
What customers seeWhere you rank
9:41
Gmitch hair studio upper riccarton
AllImagesMapsNews
Instagrammitch.studioMitch Hair Studio | Instagram✓
FacebookmitchstudiohairMitch Hair Studio | Facebook✓
Tiktok@mitch.studioMitch Hair Studio | Tiktok✓
Yellowmitch-hair-studio-579483146Mitch Hair Studio | Yellow
White Pagesmitch-hair-studioMitch Hair Studio | White Pages
Family Company Studiomitch-hair-studioMitch Hair Studio | Family Company Studio
ServiceFinderMitch-Hair-Studio-137197Mitch Hair Studio | ServiceFinder
Freshalp/en/bt/hair-salons/in/nz-christchurch/riccartonFound through search, not linked from anything you own1
FreshaNo listing found1
NeighbourlyNo listing found2
LinkedInNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #1 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYellowWhite PagesFamily Company StudioYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than follow half the pages here.
  • 2
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
  • 3
    What your page says about youYour intro is shorter than half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
7.7Good
What customers seeWhere you rank
9:41
facebook
mitchstudiohair✓
443 followers 1
A Sustainable Hair Salon in Ashburton. We produce beautiful colours and cuts, whilst using products3
FollowMessage
★ 7 reviews · recommended 2
🌐 mitchstudio.com.au✓
☎ +61 3 9813 8715✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #114 for your Facebook page
See how to fix all 3 →
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06Your websiteMarketbase business report

Your website

Mitch Hair Studio shows a strong on-page SEO health with an overall score of 8.2 out of 10. This indicates solid technical foundations and reliable performance for the homepage. The most notable strengths are a valid favicon, a compact page size, a present H1 tag, secure HTTPS content, and adequate text length that supports information for customers.

Strengths

  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 2
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒mitchstudio.com.au✓3
✓The shape of your link profile
✓Favicon
1Meta description
2On-page score
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Mitch Hair Studio shows a solid overall health score for website traffic, indicating stable visibility and potential growth. Key findings: organic traffic value sits in a strong band and paid activity remains minimal, suggesting room to grow paid and keyword coverage. The business should maintain content momentum while exploring targeted paid campaigns.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.5Strong
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
321No ads from you on any search
Mitch Hair StudioNot in these results
About 2,706 visits a month from search, across 104 searches
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #74 for Google search and traffic
See how to fix all 3 →
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08Opening hoursMarketbase business report

Your hours against demand

Mitch Hair Studio has no published opening hours, so alignment with Christchurch demand cannot be measured. No hours can be identified as well aligned or missed opportunities. This prevents precise optimisation. Adding accurate opening hours will allow the platform to compare published times against city-level demand peaks and identify when to open or close to better match customers and reduce wasted open hours.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
1.5Room to grow
What customers seeWhere you rank
9:41
Mitch Hair Studio
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #423 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#177of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #177 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 498 hair salons & barbers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

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