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Gallagher Bassett Services

Insurance agency · Addington-Middleton, Christchurch

What your customers see when they look for you, and where that puts you among 121 Christchurch insurance brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch insurance brokers · 121 businesses
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Executive summaryExclusive Marketbase business report

Gallagher Bassett Services

Insurance agency · Addington-Middleton, Christchurch

Where you stand#79of 121 insurance brokers
Overall health3.5/10across the eight areas

Going well

08Opening hours10.007Google search and traffic7.9

Where we can help

05Facebook page3.802Reviews2.804Listings and social2.301Google listing2.203Map positions1.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Gallagher Bassett Services in Addington, Christchurch provides specialist life and legacy insurance administration and claims management for New Zealand insurers and advisers. The team handles group insurance programmes and legacy portfolios, managing membership data, billing, underwriting, claims and communications. The organisation highlights experience across hundreds of group programmes and legacy clients nationally.

Gallagher Bassett Services operates from Addington, Christchurch and provides life and legacy insurance administration for New Zealand insurers and advisers. The firm focuses on administrative and claims management across group life and legacy insurance programmes.

Services include management of group insurance programmes and legacy products, handling membership data, billing, underwriting, claims management and client communications. The team states it supports over a million members across hundreds of group programmes and legacy clients annually, and offers legacy product management for stagnant or long-tail portfolios and closed-book transitions.

Customers can expect outsourced administration and claims services aimed at maintaining programme administration, member communications and day-to-day operational tasks. The organisation's activity includes data handling, billing cycles, underwriting support and managing claims processes on behalf of insurers and advisers.

Locally, Gallagher Bassett Services is positioned as a provider that combines specialist administration for group life and legacy insurance with experience in managing large membership bases and legacy transitions. That combination shapes how insurers and advisers in Christchurch and nationwide engage its services.

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01Google listingMarketbase business report

Your Google listing

Gallagher Bassett Services shows a low overall health on Google Business Listing at 2.5/10. This indicates significant gaps in visual and descriptive content, though essential contact details and a verified claim status are in place. The most important findings are the absence of a main listing image, logo, and limited photos, with a basic description improving but still below peers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Main imageYour listing has no main image, so the first picture a customer sees is whichever one Google chose for you.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
2.2Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Gallagher Bassett Services
Gallagher Bassett Services✓✓
0.0 ★★★★★ (0)
Insurance agency · Addington-Middleton
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Gallagher is a global leader in insurance, risk management and consulting services. For over 90 years, we've been providing solutions by putting the needs of our clients first through The Gallagher Way.

1
Google listingChristchurch insurance brokers · 121 businesses
You are #95 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Gallagher Bassett Services in Addington, Christchurch shows a very low overall health score on Google reviews, with limited feedback and minimal engagement. The strongest opportunity lies in building more positive, visible customer experiences and starting to respond to reviews to boost trust. Immediate focus should be on accumulating reviews from satisfied clients and addressing negative feedback promptly.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
2.8Room to grow
What customers seeWhere you rank
9:41
Gallagher Bassett Services
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch insurance brokers · 121 businesses
You are #87 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Gallagher Bassett Services shows very low overall health in Google Maps search, with a 1.0 out of 10. This indicates limited visibility across city-wide searches and in the local suburb, Christchurch. The strongest current performance is ranking for the keyword "insurance agency in addington-middleton" in position 20, suggesting some relevance in Addington-Middleton but substantial room for growth in both broader and borough-level results.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
1.0Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
insurance agency
1Seen in 1 search across Christchurch, top three in none
1
Amicus Insurance Brokers4.5 ★ (13) · Insurance agency
2
IAG New Zealand3.3 ★ (49) · Insurance agency
3
Adelphi Insurance Brokers4.9 ★ (70) · Insurance agency
4
Maitai Insurance Brokers0.0 ★ (0) · Insurance agency
↓
Gallagher Bassett Services2Further down, below the first results
Map positionsChristchurch insurance brokers · 121 businesses
You are #109 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Gallagher Bassett Services shows a very high health score and strong social presence, with standout activity on Instagram and Facebook and solid LinkedIn profiles. The top findings note excellent engagement on main social channels and well-maintained company and personal LinkedIn listings. Opportunities focus on completing missing profiles and directory listings to broaden reach without changing core strengths.

Strengths

  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/gallagherinsurancenz) found via: Your website.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
14 checks on your listings and social. You're seeing 4 of them.
2.3Room to grow
What customers seeWhere you rank
9:41
Ggallagher bassett services addington-middleton
AllImagesMapsNews
LinkedIngallagherinsurancenzGallagher Bassett Services | LinkedIn✓
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
YellowNo listing found
Listings and socialChristchurch insurance brokers · 121 businesses
You are #94 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
3.8Room to grow
What customers seeWhere you rank
9:41
facebook
gallagher bassett services addington-middleton
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch insurance brokers · 121 businesses
You are #76 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Gallagher Bassett Services shows a solid on-page SEO health, with a high overall health score of 8.1 out of 10. The site already has a valid favicon, a concise page size under 256KB, and an H1 tag, which strengthens clarity and indexing. Opportunities focus on meta and title tag tuning and removing frames to improve indexing and load performance.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 2
    Pages linking to youMore pages link to you than half the businesses here, so search engines have a reasonable number of routes into your site.
  • 3
    Domain Age ScoreYour domain has been registered longer than about half the businesses here, which means it has had time to collect the links and mentions a newer address has not.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒gallagherbassett.co.nz3✓✓
✓Favicon
1On-page score
2Pages linking to you
Your websiteChristchurch insurance brokers · 121 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Gallagher Bassett Services shows strong overall traffic health with room to grow paid activity. Organic value remains solid in the 50-75% tier, while paid efforts are currently underdeveloped. Key opportunities focus on starting small paid campaigns and refining paid keywords, plus continuing content and backlinks to sustain organic momentum.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
7.9Good
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
321No ads from you on any search
Gallagher Bassett ServicesNot in these results
About 526 visits a month from search, across 252 searches
Google search and trafficChristchurch insurance brokers · 121 businesses
You are #26 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Gallagher Bassett Services' published hours cannot be matched to local demand because city-level popularity data is unavailable. The system therefore found no specific hours clearly aligned with peak customer searches, and no explicit missed high-demand windows to flag. Given the limited input, practical next steps are to collect local search/times data and test modestly extended weekday availability where client contact peaks are likely.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
Gallagher Bassett Services
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch insurance brokers · 121 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#79of 121 Christchurch insurance brokers
9:41
Christchurch insurance brokersOverall · 121 businesses
You are #79 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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