marketbaseExclusive Marketbase Report
Prepared for

Hepburn Hair

Hairdresser · Northcote-Papanui, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Hepburn Hair

Hairdresser · Northcote-Papanui, Christchurch

Where you stand#218of 498 hair salons & barbers
Overall health5.6/10across the eight areas

Going well

07Google search and traffic8.404Listings and social8.1

Where we can help

03Map positions5.205Facebook page4.601Google listing3.702Reviews2.908Opening hours1.506Your website-
How AI describes youMarketbase business report

What AI tells people about you

Hepburn Hair is a hair salon in Papanui, Christchurch, offering cuts, colours and retail haircare. Led by Natasha Archer, the salon promotes contemporary styling and a confident, expressive approach. Clients can buy salon-grade products from an on-site shop. The team describes itself as internationally trained and focuses on personalised styling in a friendly, energetic salon environment.

Hepburn Hair is a hair salon located in Papanui, Christchurch. The salon is led by Natasha Archer and presents itself as a place for contemporary styling, haircuts, colouring and a retail range of salon haircare products.

The salon describes a focus on cuts and colours provided by an internationally trained team. Website content highlights salon-grade haircare available for purchase and messaging that emphasises personal style and hair that behaves. The team positions itself around confident, expressive looks and a professional service offering.

Customer feedback consistently mentions upbeat energy in the salon, skilled stylists and repeat appointments with named hairdressers. Review themes note friendly, talented staff, satisfaction with cuts and colours, and clients describing visits as a pleasure. Several reviewers single out specific stylists for consistently good results.

Locally, Hepburn Hair presents as a neighbourhood salon with an emphasis on personalised styling and a retail shop for haircare products. The combination of an internationally trained team, a product range, and a customer-facing, energetic salon environment helps define its place in Papanui and Christchurch salon options.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Hepburn Hair shows a below-average overall health on Google Business Listing with a 3.9/10. Key findings indicate a complete address and an active claimed status, plus a link to the website. The most important opportunities are adding a phone number and a logo, with photos steadily improving and a strong description that could reach the top 10% with continued growth.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    PhoneYour listing has no phone number, so the call button a customer expects to tap is not there and the ones in a hurry ring someone else.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
3.7Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Hepburn Hair
3
Hepburn Hair✓✓
5.0 ★★★★★ (11)
Hairdresser · Northcote-Papanui
Directions Website 1
OverviewReviewsPhotosAbout
From the business

Get ready to experience the ultimate hair styling at Hepburn Hair - Christchurch's newest and most sought-after salon, headed by the one and only Natasha Archer. At Hepburn Hair, we believe your hair should reflect your unique personality and style. Whether you want to keep it classic and timeless or try something bold and daring, we are here to bring your vision to life. We're all about empowerment, confidence, and self-expression. We want you to strut out of our salon feeling like a total rockstar - because that's what you are.

Google listingChristchurch hair salons & barbers · 498 businesses
You are #315 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Hepburn Hair shows a below-average health score of 3.3 out of 10 on Google reviews. Overall, the business has a strong star rating in the top 10%, indicating high customer satisfaction, but this has not yet translated into a solid engagement presence. The key finding is that review response is zero, meaning customers may notice limited interaction from the business.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing all of them.
2.9Room to grow
What customers seeWhere you rank
9:41
Hepburn Hair
OverviewReviewsPhotosAbout
5.0★★★★★11 reviews 2
5
4
3
2
1✓
3How far your rating and your review count together can be trusted
Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #352 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Hepburn Hair shows a borderline health score on Google Maps, with room to improve both city-wide visibility and its own borough presence. Top findings show strong positioning for hair salon related queries in the Northcote-Papanui area, and solid performance for unisex hairdresser terms across nearby regions.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
5.2Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
unisex hairdresser
1Top three for "unisex hairdresser" in 1 suburb, seen in 5
1
Divine Hair and Beauty Salon Papanui & Barber4.9 ★ (206) · Hairdresser
2
Synergy Hair Northlands4.4 ★ (85) · Hairdresser
3
Hepburn Hair25.0 ★ (11) · Hairdresser
4
Frendz On Papanui4.5 ★ (80) · Hairdresser
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #242 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Hepburn Hair shows a healthy overall health score of 8.2 out of 10, indicating strong social presence and directory listings. The most important findings are: outstanding Instagram and Facebook profiles that reinforce brand authority, and a Neighbourly and Fresha presence that supports local visibility. Opportunities focus on TikTok, its directory, GrabOne, Neighbourly completeness, and Fresha expansion.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Infobel ListingWe can see your Infobel Listing listing (https://infobel.com/hepburn_hair) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Fresha ProfileWe could not find an active Fresha Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
8.1Strong
What customers seeWhere you rank
9:41
Ghepburn hair northcote-papanui
AllImagesMapsNews
Facebookhepburnhair.nzHepburn Hair | Facebook✓
InstagramhepburnhairHepburn Hair | Instagram✓
Infobelhepburn_hairHepburn Hair | Infobel✓
Freshalp/en/tt/hair-styling/in/nz-christchurch/marshlandHepburn Hair | Fresha3
Neighbourlyhairdressers/canterbury-region/christchurch/papanuiHepburn Hair | Neighbourly
TiktokNo account found1
YellowNo listing found2
FreshaNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #96 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokInfobelFreshaNeighbourlyYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
9 checks on your Facebook page. You're seeing 6 of them.
4.6Room to grow
What customers seeWhere you rank
9:41
facebook
hepburnhair.nz✓
291 followers 2
Experience ultimate hair styling at Hepburn Hair, Christchurch's newest & most sought-after salon.
FollowMessage
🌐 hepburnhair.co.nz✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #271 for your Facebook page
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Hepburn Hair shows an above-average on-page SEO health of 6.5 out of 10 for the homepage, indicating solid technical foundations with room for improvement. Key strengths include a valid favicon, fast load times under 3 seconds, a compact page size, an H1 tag, and HTTPS resources. The main opportunities involve meta description absence, title tag length, render-blocking resources, and text-to-page size balance.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 3
    Page titleThe headline on your home page is either a single word or long enough that a search result cuts it off part way through.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒hepburnhair.co.nz✓
✓Favicon
✓Page load speed
1Meta description
2Separate sites linking to you
3Page title
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
See the full website report
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Hepburn Hair's Website Traffic health indicator is strong (8.1/10). Organic traffic value is already in the top percentile, indicating strong natural visibility. The main takeaway is that organic performance is solid, while paid visibility remains to be developed. The business should build on organic strengths while starting small paid campaigns to test impact.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than half the businesses here, so competitors are picking up searches you could be answering.
6 checks on your search and traffic. You're seeing 3 of them.
8.4Strong
What customers seeWhere you rank
9:41
Gbarber northcote-papanui
AllMapsImagesShopping
21No ads from you on any search
www.fresha.comBest Barbers near me in Northcote, Christchurch
www.savannahair.co.nzSavanna | Hair Loss | Hair Experts
hepburnhair.co.nzHepburn Hair

Visit us at 12A Main North Road, Papanui, Christchurch. Or shop your little heart out online. Shop Best Sellers. Shop by Hair Type. Your ... Read more

new.grabone.co.nzVJ Barbers
3About 527 visits a month from search, across 202 searches
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #79 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Hepburn Hair currently has no recorded opening hours, so alignment between published hours and local demand cannot be measured. Because hours are missing, neither strong matches to high-demand windows nor closed-when-popular gaps can be identified. Adding accurate opening hours will allow the business to spot when it is open during peak demand or closed during busy periods and to reduce low-demand open hours.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
1.5Room to grow
What customers seeWhere you rank
9:41
Hepburn Hair
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Popular times Thursday · Northcote-Papanui
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people nearby look - and nobody can tell if you are open
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #423 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#218of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #218 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 498 hair salons & barbers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for