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EM Studio Lashes

Beauty salon · Kaiapoi North, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

EM Studio Lashes

Beauty salon · Kaiapoi North, Christchurch

Where you stand#483of 570 beauty businesses
Overall health1.5/10across the eight areas

What you have

01Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.01ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.01NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Where we can help

03Map positions3.504Listings and social3.201Google listing2.805Facebook page2.708Opening hours2.702Reviews2.207Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

EM Studio Lashes is a Kaiapoi-based beauty studio in Christchurch specialising in lash services. Located in Kaiapoi, the studio focuses on personalised lash treatments and a calm salon environment. Clients note attentive, detail-oriented care and clear communication from the operator, making it a local option for people seeking professional lash work.

EM Studio Lashes is a beauty studio located in Kaiapoi, Christchurch. The name indicates a focus on lash services and the studio operates within the local Kaiapoi community, serving clients from the suburb and surrounding Christchurch areas.

The studio specialises in lash treatments and related beauty work suggested by its name. Services are delivered from a small, local studio setting in Kaiapoi where appointments are arranged for individual clients. The studio presents as a focused specialist in lashes rather than a multi-service salon.

Customers commonly report attentive, detail-oriented service and smooth, clear communication with the operator. Review themes note a comfortable, enjoyable experience and results that prompt recommendations. The business holds a high average rating, reflecting consistently positive feedback from recent clients.

Locally, EM Studio Lashes is distinguished by its lash-focused offering, personalised care and a strong record of satisfied clients. The studio's Kaiapoi location and the operator's hands-on approach position it as a convenient option for Christchurch-area customers seeking dedicated lash services.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

EM Studio Lashes has a below-average health score and shows several foundational listing elements in place, but gaps limit visibility and contactability. The strongest area is ownership and a verified listing with a live website link and full address, while the description is brief and the phone number is missing. Overall health suggests focused improvements in contact details, description quality and more photos to build trust.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    PhoneYour listing has no phone number, so the call button a customer expects to tap is not there and the ones in a hurry ring someone else.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
11 checks on your Google listing. You're seeing 6 of them.
2.8Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
EM Studio Lashes
3
EM Studio Lashes✓✓
5.0 ★★★★★ (2)
Beauty salon · Kaiapoi North
Open 6 days ✓
Directions Website 1
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch beauty · 570 businesses
You are #411 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

EM Studio Lashes shows a low overall Google Business health score of 2.1/10, indicating significant room for improvement. The business has achieved an excellent star rating in the top 10%, suggesting strong customer satisfaction. Key takeaway: maintain high service quality while increasing engagement with reviews to build a stronger profile.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
2.2Room to grow
What customers seeWhere you rank
9:41
EM Studio Lashes
OverviewReviewsPhotosAbout
5.0★★★★★2 reviews 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch beauty · 570 businesses
You are #445 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

EM Studio Lashes shows a below-average health score for Google Maps search at 3.3 out of 10. Overall visibility is limited but moving. The strongest performance is in top rankings for four Kaiapoi-area keywords, notably eyelash salon in kaiapoi north at position 1, with steadier positions in kaiapoi west and beautician searches. The main opportunity is to improve aggregate maps results while continuing to grow local borough presence.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
3.5Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
eyelash salon
1Top three for "eyelash salon" in 1 suburb, seen in 2
1
EM Studio Lashes25.0 ★ (2) · Beauty salon
2
Beauty HQ5.0 ★ (22) · Beauty salon
3
Studio 97 Nail and Beauty5.0 ★ (44) · Beauty salon
4
Beauty Heaven5.0 ★ (35) · Beauty salon
Map positionsChristchurch beauty · 570 businesses
You are #372 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

EM Studio Lashes shows a low overall health in citations and social presence, with room for growth in key platforms. The strongest current asset is a high-trust Facebook profile, while TikTok and LinkedIn presence are missing or weak. Focus should be on improving Instagram and adding a LinkedIn presence to boost trust and reach.

Strengths

  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/em-studio-kaiapoi-14-wyatt-street-gj9dsfgg) found via: Google search results, Your Google Business Listing URL.

Top three opportunities

  • 1
    Instagram ProfileWe found your Instagram Profile page through search rather than through anything you own.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Having a Facebook page at allyour Facebook Profile page surfaces strongly in search, which is how we found it - but nothing you control points at it.
14 checks on your listings and social. You're seeing 4 of them.
3.2Room to grow
What customers seeWhere you rank
9:41
Gem studio lashes kaiapoi north
AllImagesMapsNews
Freshaem-studio-kaiapoi-14-wyatt-street-gj9dsfggEM Studio Lashes | Fresha✓
Instagramemstudio_nzFound through search, not linked from anything you own1
Facebook61551807175571Found through search, not linked from anything you own3
TiktokNo account found2
YellowNo listing found
Listings and socialChristchurch beauty · 570 businesses
You are #386 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Where your page link pointsNothing in your page details points at a website, so a visitor who has read your posts and wants prices, hours or a booking form has nowhere to go next but back to search - where your competitors are waiting.
  • 2
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
  • 3
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
9 checks on your Facebook page. You're seeing 6 of them.
2.7Room to grow
What customers seeWhere you rank
9:41
facebook
LashbyEmnz✓
896 followers 3
Specialised in lashes , nails and waxing. We here only offer high service and quality products 🙂 Instagram @emstudio_nz
FollowMessage
★ 6 reviews · recommended 2
☎ +64 21 952 026✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #417 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    Domain UniquenessWe could not find a domain registered to your business, which means there is no address of your own for a customer to go to and nothing for your Google listing to link to.
  • 3
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
Gem studio lashes website
AllMapsImagesNews
Google Mapsgoogle.com › mapsEM Studio Lashes - Kaiapoi North, Christchurch
Your websiteNo website of your own1
Your websiteChristchurch beauty · 570 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
EM Studio LashesNot in these results
Google search and trafficChristchurch beauty · 570 businesses
You are #266 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

EM Studio Lashes shows a partial match between opening hours and Christchurch demand. The studio is open during key weekday mid-morning and Saturday early-afternoon peaks, which aligns with local search behaviour. However there are several missed high-demand windows in mid-afternoon and late afternoon on weekdays and Saturday where being open could attract more clients. No hours appear to be open during low-demand periods.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.7Room to grow
What customers seeWhere you rank
9:41
EM Studio Lashes
OverviewReviewsPhotosAbout
Hours 1
Monday9:30am-2pm
Tuesday9:30am-2pm
Wednesday9:30am-2pm
Thursday9:30am-2pm
Friday9:30am-2pm
Saturday9:30am-2pm
SundayClosed
Popular times Tuesday · Kaiapoi North
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Kaiapoi North look   You are shut
Opening hoursChristchurch beauty · 570 businesses
You are #414 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#483of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #483 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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