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Loan Market Vaughn Fraser

Mortgage broker · Rolleston North East, Christchurch

What your customers see when they look for you, and where that puts you among 123 Christchurch mortgage brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch mortgage brokers · 123 businesses
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Executive summaryExclusive Marketbase business report

Loan Market Vaughn Fraser

Mortgage broker · Rolleston North East, Christchurch

Where you stand#81of 123 mortgage brokers
Overall health3.4/10across the eight areas

Going well

08Opening hours10.001Google listing8.902Reviews6.9

Where we can help

05Facebook page5.604Listings and social4.903Map positions4.307Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Loan Market Vaughn Fraser is a Rolleston-based mortgage broker serving Selwyn and nearby areas. Vaughn has 17 years of lending experience and more than eight years as a mortgage adviser. Services cover housing loans, first-home buyers, construction and turn-key build finance, investment lending, vehicle and asset finance, and business and commercial finance.

Loan Market Vaughn Fraser is a mortgage brokerage located in Rolleston, Selwyn. Vaughn brings 17 years of lending experience and more than eight years as a mortgage adviser, working with residential and commercial lending scenarios across the local area.

The practice specialises in a broad range of finance types including housing loans, first-home buyer support, construction loans and turn-key build finance. It also arranges finance for investment properties, vehicle and asset finance, plus business and commercial lending, reflecting the adviser's banking and commercial background.

Customers commonly report clear communication, efficient processes and helpful support through different lending stages. Review themes indicate repeat clients and long-term relationships, with clients noting the adviser's market knowledge and an ability to find appropriate lending options, including for non-standard needs such as reverse mortgages.

Locally, Loan Market Vaughn Fraser presents as a broker with deep lending experience and a wide service mix aimed at homeowners, investors and small businesses in Selwyn. The combination of a commercial banking background and ongoing mortgage advisory work is a practical point of difference for customers seeking a single contact for varied finance needs.

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01Google listingMarketbase business report

Your Google listing

Loan Market Vaughn Fraser shows a strong Google Business Listing health with a score of 8.4 out of 10. Overall health suggests solid completeness and reliable customer access, supported by completed key elements and a notable listing presence. The most impactful findings are the open-for-business status and the verified, claimed listing, which ensures accurate information and control for customers searching for loan advice.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
  • 2
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
  • 3
    Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.
11 checks on your Google listing. You're seeing 6 of them.
8.9Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Loan Market Vaughn Fraser
1
Loan Market Vaughn Fraser✓✓
5.0 ★★★★★ (34)
Mortgage broker · Rolleston North East3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

I have 17 years lending experience including a business and commercial banking background and more than 8 years as a Mortgage Adviser specializing in all types of housing finance. This background provides me with expertise in housing loans, first home buyers, construction loans, turn key build finance, investment properties, vehicle finance, asset finance, business and commercial finance. Because I have worked with so many different people, with such a variety of lending scenarios, I can soon work out how to help my new clients too I enjoy helping people secure the finance they need. If you need some help you with your finance, please contact me today. Let's chat 0212223291

2
Google listingChristchurch mortgage brokers · 123 businesses
You are #15 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Loan Market Vaughn Fraser shows a healthy Google review profile with an overall health score of 8.1 out of 10. The most notable strengths are a top-10% star rating and strong engagement in reviews. The business sits in the upper median for total reviews and excels in responding to customers' feedback.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 2
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
  • 3
    Response rateYou answer nearly all your reviews, which is more than almost anyone in this market, and a customer reading the page sees a two-sided conversation rather than a scoreboard.
4 checks on your reviews. You're seeing all of them.
6.9Good
What customers seeWhere you rank
9:41
Loan Market Vaughn Fraser
OverviewReviewsPhotosAbout
5.0★★★★★34 reviews 2
5
4
3
2
1✓
communication 6beautiful home 4questions 4easy process 3recommendation 3buying a first home 2
1How far your rating and your review count together can be trusted
C
Corey E.★★★★★ · Edited 2 weeks ago

We used vaughn to buy our first home 7 years ago and now we have expanded our propert portfolio with a second house so was a no brainer to use vaughn again and he was amazing makes things so easy thanks heaps vaughn

Response from the owner3

Thanks Corey. I really enjoyed helping you and Maria buy your first home. Thanks for working with me and I look forward to helping you again in the future.

M
Mel S.★★★★★ · 3 months ago

We recently used Loan Market, Vaughn Fraser to get a reverse mortgage for my mother. Vaughn was able to support us with seeking out the right bank for our needs. The process was fast and efficient. My Mother now has a newly renovated home t...

Response from the owner

Thanks Mel & Greg. It was great to get this all in place for your mother.

Google reviewsChristchurch mortgage brokers · 123 businesses
You are #39 for your Google reviews
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03Map positionsMarketbase business report

Where you show up on the map

The overall health score is 5.2 out of 10, indicating average visibility on Google Maps for Loan Market Vaughn Fraser. The business appears in some broader maps queries, with stronger performance for top-ranking keywords related to finance and mortgage brokering in Selwyn and Rolleston. The key opportunity lies in improving local presence in the borough while continuing to build broader city-wide visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
  • 2
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
2 checks on your map positions. You're seeing both.
4.3Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
finance broker
2Top three for "finance broker" in 4 suburbs, seen in 6
1
Loan Market South - Selwyn Office5.0 ★ (8) · Mortgage broker
2
Three Pillars Finance5.0 ★ (31) · Mortgage broker
3
Mr Finance5.0 ★ (10) · Mortgage broker
4
Loan Market Vaughn Fraser15.0 ★ (34) · Mortgage broker
Map positionsChristchurch mortgage brokers · 123 businesses
You are #70 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Loan Market Vaughn Fraser shows below-average social presence with a 3.9 health score. Strength lies in an outstanding Facebook profile and a well-maintained LinkedIn listing, indicating solid reach among local clients and professionals. Key opportunity areas include reviving Instagram and TikTok, plus active company listings on LinkedIn, GrabOne, and Neighbourly to improve discoverability.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Infobel ListingWe can see your Infobel Listing listing (https://infobel.com/loan_market_vaughn_fraser) found via: Google search results.
  • ✓
    Cylex ListingWe can see your Cylex Listing listing (https://cylex.co.nz/loan+market+vaughn+fraser-18261833) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
4.9Room to grow
What customers seeWhere you rank
9:41
Gloan market vaughn fraser rolleston north east
AllImagesMapsNews
Cylexloan+market+vaughn+fraser-18261833Loan Market Vaughn Fraser | Cylex✓
Infobelloan_market_vaughn_fraserLoan Market Vaughn Fraser | Infobel✓
LinkedInvaughn-fraser-420559a3Loan Market Vaughn Fraser | LinkedIn
Facebookvaughn.fraser.mortgage.adviserLoan Market Vaughn Fraser | Facebook✓
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch mortgage brokers · 123 businesses
You are #63 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokCylexInfobelLinkedInYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than follow half the pages here.
  • 2
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
  • 3
    What your page says about youYour intro is shorter than half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
5.6Room to grow
What customers seeWhere you rank
9:41
facebook
vaughn.fraser.mortgage.adviser✓
364 followers 1
Mobile Mortgage Advisor, Housing loans, Investment Property Finance, Building Loans, First Home Buyer3
FollowMessage
★ 5 reviews · recommended 2
🌐 adviser.loanmarket.co.nz/vaughn-fraser✓
☎ +64 21 222 3291✓
PostsAboutPhotosReviews
Facebook pageChristchurch mortgage brokers · 123 businesses
You are #55 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Loan Market Vaughn Fraser shows a low overall on-page health score, with a 1.5 out of 10. Key findings point to a missing or critically low on-page SEO score, no detected homepage Title Tag, no Meta Description, no valid favicon, and page load times exceeding 3 seconds. Prioritised fixes include establishing a baseline for page structure and tags, adding a descriptive Title Tag that includes the business name and a key offering, creating a concise Meta Description, implementing a favicon, and speeding up page load times.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 3 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠loanmarket.co.nz
1On-page score
2Separate sites linking to you
3Meta description
Your websiteChristchurch mortgage brokers · 123 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Loan Market Vaughn Fraser shows a low overall health score for website traffic, indicating room for improvement in attracting organic and paid visitors. The most important findings are that organic traffic value is near zero and no organic traffic is currently ranking in the top 100 keywords. Taking initial steps in content, SEO and targeted paid activity could start building traffic.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Loan Market Vaughn FraserNot in these results3
Google search and trafficChristchurch mortgage brokers · 123 businesses
You are #77 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Loan Market Vaughn Fraser's opening-hours alignment is above average (health 6.0/10) but cannot be mapped hour-for-hour because no city-level popularity data was provided. No specific strong-alignment or missed-opportunity hours were supplied. Practical next steps are to gather local search and appointment data, prioritise opening during confirmed high-demand windows, and reduce staffed hours where demand is consistently low to improve commercial efficiency.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
Loan Market Vaughn Fraser
OverviewReviewsPhotosAbout
Hours 1
Monday8am-6pm
Tuesday8am-6pm
Wednesday8am-6pm
Thursday8am-6pm
Friday8am-6pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch mortgage brokers · 123 businesses
You are #1 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#81of 123 Christchurch mortgage brokers
9:41
Christchurch mortgage brokersOverall · 123 businesses
You are #81 overall
Open my free 7 days →
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