marketbaseExclusive Marketbase Report
Prepared for

Janine Jansen

Hair salon · Shirley, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Janine Jansen

Hair salon · Shirley, Christchurch

Where you stand#354of 498 hair salons & barbers
Overall health2.9/10across the eight areas

Going well

05Facebook page9.808Opening hours9.3

Where we can help

03Map positions3.904Listings and social2.701Google listing2.402Reviews1.507Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Janine Jansen is a hair salon in the Shirley neighbourhood of Christchurch. It offers haircuts, styling and colour services from named stylists noted in local reviews. Customers report walk-in availability at times, attentive stylists and friendly conversation, though some reviews also note occasional issues with appointment handling and haircut results.

Janine Jansen is a hair salon located in Shirley, Christchurch. The listing is presented under the proprietor's name and local clients identify the salon by its location in the Shirley neighbourhood.

Local reviews describe services such as cutting, styling and colour work carried out by individual stylists. Specific stylists are mentioned by name in reviews and customers refer to styling and haircut work, including requests for particular looks such as a 70s shag.

Customers commonly report friendly conversation, stylists who listen and instances of walk-in availability. At the same time, some reviews record negative experiences, including dissatisfaction with a haircut that removed more than requested and issues around appointment handling and waiting.

This salon is presented as a neighbourhood option in Shirley where clients encounter named stylists, haircuts, styling and colour services. Review themes centre on personal interaction and consistency of results, so local customers may expect a mix of positive interpersonal service and occasional service delivery problems when choosing this salon.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Janine Jansen shows a low overall health score for its Google Business Listing, with room for more complete optimisation. The listing has a working website link and phone number, a full address, and it shows as open, but there is no claimed status, no logo, and only minimal description. Increasing photos and adding a detailed description are key next steps.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
2.4Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Janine Jansen
Janine Jansen1✓
Own this business?
3.1 ★★★★★ (50)
Hair salon · Shirley
Open 7 days · late Thu and Fri ✓
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch hair salons & barbers · 498 businesses
You are #378 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Janine Jansen presents a very low health score overall, reflecting limited engagement despite a solid base of reviews. The top findings show steady rating improvement with higher confidence and a respectable total review count, while the strongest immediate opportunities lie in responding to reviews and sustaining growth in the star rating.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
4 checks on your reviews. You're seeing 3 of them.
1.5Room to grow
What customers seeWhere you rank
9:41
Janine Jansen
OverviewReviewsPhotosAbout
3.1★★★★★50 reviews
5
4
3
2
13
price 5CHILD 2mall 2cut 2
1How far your rating and your review count together can be trusted
Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #423 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Janine Jansen's overall health on Google Maps is 4.1 out of 10, indicating below-average visibility. The strongest signals come from ranking well for several hair-related keywords in Shirley, including hair salon in shirley and unisex hairdresser in shirley, which show consistent local relevance. Opportunities lie in improving aggregate maps presence and maintaining borough-level momentum.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
3.9Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
hair salon
1Seen in 2 searches across Christchurch, top three in none
1
Kess Hair and Beauty5.0 ★ (87) · Hair salon
2
Malibu Hair4.8 ★ (34) · Hair salon
3
Rose Nesbit - Blonde & Balayage Specialist5.0 ★ (8) · Hair salon
4
Synergy Hair The Palms4.2 ★ (59) · Hair salon
↓
Janine Jansen2Further down, below the first results
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #306 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Janine Jansen shows a very low health score for social presence. The strongest confirmed asset is a Fresha profile and its category page, which helps local visibility beyond the main listing. The opportunity lies in expanding activity on Instagram and Facebook, and adding a TikTok presence to reach younger audiences, plus listing on GrabOne and Neighbourly to improve community reach.

Strengths

  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/janine-jansen-golf-links-road-christchurch-loGQNQ) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe found your Facebook Profile page through search rather than through anything you own.
  • 2
    Instagram ProfileWe found your Instagram Profile page through search rather than through anything you own.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
14 checks on your listings and social. You're seeing 4 of them.
2.7Room to grow
What customers seeWhere you rank
9:41
Gjanine jansen shirley
AllImagesMapsNews
Freshalp/en/bt/eyebrows-and-lashes/in/nz-christchurch/shirleyJanine Jansen | Fresha✓
InstagramrevivehairchchJanine Jansen | Instagram2
FacebookAndysPawPrintsJanine Jansen | Facebook1
TiktokNo account found3
YellowNo listing found
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #364 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokFreshaYellowYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    Recommendations on your pageYour recommendation count is one of the deeper collections in this market, and enough of it is written by other people that the page does some of the arguing for you.

Top opportunity

  • 1
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
9 checks on your Facebook page. You're seeing 4 of them.
9.8Strong
What customers seeWhere you rank
9:41
facebook
Andy's Paw Prints | Franklin NC
62.2K followers ✓
Tim - creates pet portraits from your photo. You get a beautiful portrait Sherry - pet art from your photo using AI tools and commands she's mastered. 25% of our profit is donated to help animals in s...
FollowMessage
★ 231 reviews · recommended ✓
🌐 TWartwork.com✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #11 for your Facebook page
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Janine Jansen's on-page SEO health is low at 2.6/10, indicating substantial work needed to establish baseline technical foundations. The top findings show no detectable on-page SEO score, a missing meta description, and a missing title tag, along with favicon absence and slow page load. Addressing these will create a firmer base for search visibility and user experience.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 3 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠revivehairchch.co.nz
1On-page score
2Separate sites linking to you
3Meta description
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
See the full website report
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Janine Jansen's website traffic health is low, with a health score of 2.6 out of 10. The top findings show near-zero organic traffic value and no organic traffic, indicating limited visibility. There is also no organic keywords in the top 100, and no measurable paid traffic yet, suggesting attention needed on both organic and paid strategies.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
Ghair salon shirley
AllMapsImagesShopping
No ads from you on any search
www.revivehairchch.co.nzHairdressers The Palms Mall Shirley | Christchurch

Revive Hair are a team of expert hairdressers in The Palms Mall Shirley, Christchurch. Come in and revive yourself while you shop!

3
www.fresha.comKess Hair And beauty Shirley - Christchurch - Fresha
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Janine Jansen's opening hours match local demand very closely, with 66 well-aligned peak hours and no low-demand open hours. Notable alignment includes Saturday midday and Tuesday late morning peaks. Missed opportunities occur on Tuesday and Wednesday evenings and Sunday 9am when local searches remain strong but the salon is closed. Consider trial evening openings and a Sunday morning slot to capture unmet demand.

Strengths

  • ✓
    Hours aligned with demandNo business here matches the demand around it more closely than you do - you are open when people are looking and shut when they are not.

Where we can help

Nothing to sort here. Your hours already line up with when people are looking.
1 check on your opening hours. You're seeing it.
9.3Strong
What customers seeWhere you rank
9:41
Janine Jansen
OverviewReviewsPhotosAbout
Hours ✓
Monday9am-6pm
Tuesday9am-6pm
Wednesday9am-6pm
Thursday9am-9pm
Friday9am-9pm
Saturday9am-6pm
Sunday10am-6pm
Popular times Wednesday · Shirley
9a10a11a12p1p2p3p4p5p6p7p8p
When people in Shirley look   You are shut
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #35 for opening hours
See how to keep it that way →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

Where you'd stand#354of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #354 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 498 hair salons & barbers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for