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Kess Hair & Beauty, The Crossing CBD

Hairdresser · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Kess Hair & Beauty, The Crossing CBD

Hairdresser · Christchurch Centre, Christchurch

Where you stand#371of 570 beauty businesses
Overall health3.5/10across the eight areas

Going well

02Reviews7.701Google listing7.508Opening hours7.4

Where we can help

05Facebook page2.803Map positions1.704Listings and social0.307Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Kess Hair & Beauty is a hair and beauty salon and haircare retail shop in Christchurch Central City. The salon offers hair cutting, colouring, highlights, keratin treatments, waxing and barber services, and stocks professional haircare products. Clients mention professional, friendly staff who accommodate walk-ins and take time to deliver thorough, polished results.

Kess Hair & Beauty is a hair and beauty salon and haircare retail shop located in Christchurch Central City. The salon combines salon services with a retail area for professional haircare products, serving local clients and visitors to the central city.

Services include hair cutting, colouring, highlights, keratin treatments, waxing and men's barber work. The business stocks haircare products for purchase and describes itself as offering both beauty and haircare solutions under one roof.

Customers commonly report friendly, professional staff who take time with treatments and are willing to accommodate walk-ins or late appointments when possible. Review themes point to thorough work on colouring, highlights and keratin treatments, plus attentive beauty services such as waxing. Several comments mention polished, shiny results and staff generosity in service.

Locally, Kess Hair & Beauty presents as a full-service salon with retail options in the Christchurch Central City area. The combination of hair and beauty treatments, men's barber services and on-site product sales, together with a pattern of accommodating, attentive staff, are practical features that distinguish the salon for city clients.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Kess Hair & Beauty shows an overall health score of 5.7 out of 10, indicating average health and room for improvement. The listing already has a website link, open-for-business status, a listing title, claimed status and a phone number, which together provide essential access for customers. The main opportunity is refining the listing description to rise above the bottom 25%.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.
11 checks on your Google listing. You're seeing 5 of them.
7.5Good
What customers seeWhere you rank
9:41
Tiles © Esri
Kess Hair & Beauty, The Crossing CBD
Kess Hair & Beauty, The Crossing CBD✓✓
4.5 ★★★★★ (328)
Hairdresser · Christchurch Centre2
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Hair and Beauty salon, Haircare Retail shop

1
Google listingChristchurch beauty · 570 businesses
You are #144 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Kess Hair & Beauty shows an above-average Google review health score of 5.8/10. The business has a strong review volume with listing in the top 10% for total reviews, and some initial engagement with customer reviews. Opportunities focus on increasing star ratings, boosting response rate, and maintaining high rating confidence.

Strengths

  • ✓
    Review countYou hold one of the deepest review banks in this market - social proof that does its own selling.

Top three opportunities

  • 1
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 2
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing all of them.
7.7Good
What customers seeWhere you rank
9:41
Kess Hair & Beauty, The Crossing CBD
OverviewReviewsPhotosAbout
4.5★★★★★328 reviews ✓
5
4
3
2
11
hair colour 20eyebrow threading 13eyebrows 12keratin treatment 10head massage 6eyebrow shaping 5
3How far your rating and your review count together can be trusted
E
Emma L.★★★★★ · 5 months ago

Absolutely the best experience I've had in many years. The team are a great vibe and achieve the desired result without any problems or pressure to do what you don't want. They know what they are doing, I wholeheartedly walked away happy an...

Response from the owner2

Thank you

H
Hannah J.★★★★★ · 5 months ago

Friendly and welcoming staff! He gave me a perfect haircut. Went above and beyond :)

Response from the owner

Thank you for ur feedback

Google reviewsChristchurch beauty · 570 businesses
You are #133 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Kess Hair & Beauty shows a low overall health for Maps Search Performance, with a score of 1.8 out of 10. This indicates limited visibility in Google Maps across the city and in the local borough. Top keywords show some strength in the Christchurch centre area, but there is substantial room to grow local presence.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
1.7Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
beauty salon
1Seen in 1 search across Christchurch, top three in none
1
Surreal Hair4.8 ★ (238) · Hairdresser
2
Lovoir Day Spa Christchurch5.0 ★ (1,199) · Hairdresser
3
Flawless Face & Beauty4.3 ★ (150) · Hairdresser
4
Afterglow Beauty NZ5.0 ★ (69) · Hairdresser
↓
Kess Hair & Beauty, The Crossing CBD2Further down, below the first results
Map positionsChristchurch beauty · 570 businesses
You are #475 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Kess Hair & Beauty shows low overall health for citations and social presence, with a 1.6/10. The business has a strong Facebook presence (very high trust) and a complete Fresha listing, which are the current strengths. The most important opportunities are to add or improve Instagram and TikTok profiles, claim a GrabOne listing, enhance the Yellow Directory entry, and ensure TikTok category pages can feature the business.

Strengths

  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/kess-hair-and-beauty-the-crossing-christchurch-shop-14-71-lichfield-street-gw2h92ii) found via: Your Google Business Listing URL.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Having a Facebook page at allWe turned up your Facebook Profile page, but only barely, and nothing you own points at it - your website does not link to it and it is not on your Google listing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
14 checks on your listings and social. You're seeing 4 of them.
0.3Room to grow
What customers seeWhere you rank
9:41
Gkess hair & beauty, the crossing cbd christchurch centre
AllImagesMapsNews
Freshakess-hair-and-beauty-the-crossing-christchurch-shop-14-71-lichfield-street-gw2h92iiKess Hair & Beauty, The Crossing CBD | Fresha✓
FacebookkessthecrossingcbdKess Hair & Beauty, The Crossing CBD | Facebook2
InstagramkessthecrossingKess Hair & Beauty, The Crossing CBD | Instagram1
TiktokNo account found3
YellowNo listing found
Listings and socialChristchurch beauty · 570 businesses
You are #552 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.

Top three opportunities

  • 1
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 2
    Where your page link pointsThe link on your page sends people to another feed or a links page rather than to a site of your own, so someone chasing a price ends up one more tap from the answer and scrolls until the errand is forgotten.
  • 3
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
9 checks on your Facebook page. You're seeing 6 of them.
2.8Room to grow
What customers seeWhere you rank
9:41
facebook
Kess Hair & Beauty - The Crossing, CBD | Christchurch✓
686 followers 3
Come and get your hair and beauty needs sorted by our lovely team here over at Kess CBD
FollowMessage
★ 1 reviews · recommended 1
☎ +64 3-972 5377✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #409 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒fresha.com132
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
Gbeauty salon christchurch centre
AllMapsImagesShopping
No ads from you on any search
thebeautyparlour.co.nzThe Beauty Parlour Christchurch | A Simply Gorgeous ...
www.fresha.comBest Beauty Salons near me in Christchurch, New Zealand

Book online with the best Beauty Salons near you in Christchurch. Great offers and discounts! Read reviews and compare the top rated Beauty Salons near you ...

www.simplybeauty.co.nzSimply Beauty
Google search and trafficChristchurch beauty · 570 businesses
You are #266 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Kess Hair & Beauty's opening hours largely align with local demand: strong peaks fall on Tuesday 11am, Wednesday 3pm, Thursday 4pm and Saturday 1-2pm, all open. Missed opportunities occur in evening peaks: Wednesday 6-7pm, Thursday 6-7pm and Saturday 5pm when the salon is closed. No low-demand open hours were flagged, indicating efficient scheduling. Consider modest evening or late-afternoon extensions on key days.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
7.4Good
What customers seeWhere you rank
9:41
Kess Hair & Beauty, The Crossing CBD
OverviewReviewsPhotosAbout
Hours 1
Monday9am-6pm
Tuesday9am-6pm
Wednesday9am-6pm
Thursday9am-6pm
Friday9am-6pm
Saturday9am-5pm
Sunday9am-5pm
Popular times Wednesday · Christchurch Centre
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When people in Christchurch Centre look   You are shut
Opening hoursChristchurch beauty · 570 businesses
You are #148 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#371of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #371 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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