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Elms Court Village

Retirement community · Upper Riccarton, Christchurch

What your customers see when they look for you, and where that puts you among 96 Christchurch retirement villages.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch retirement villages · 96 businesses
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Executive summaryExclusive Marketbase business report

Elms Court Village

Retirement community · Upper Riccarton, Christchurch

Where you stand#39of 96 retirement villages
Overall health6.0/10across the eight areas

Going well

02Reviews9.703Map positions8.308Opening hours7.704Listings and social7.5

Where we can help

05Facebook page4.907Google search and traffic4.001Google listing3.406Your website-
How AI describes youMarketbase business report

What AI tells people about you

Elms Court Upper Riccarton is a family-owned retirement village in Upper Riccarton, Christchurch. The site offers apartments and studios alongside rest‑home, hospital and respite care. Owned and operated by Steve and Roz Burke, it presents a residential setting intended to feel like a home rather than an institution, with a focus on long-term residency and on-site care options.

Elms Court Upper Riccarton is a family-owned and operated retirement village in Upper Riccarton, Christchurch. Part of the wider Elms Court group run by Steve and Roz Burke, the village provides a residential setting described by the owners as a home rather than an institution and sits alongside other Elms Court homes across Christchurch.

The village offers a mix of living options including apartments and studios, together with rest‑home, hospital and respite care. Services listed for Elms Court sites include day care and a range of care levels across their Christchurch homes; the Upper Riccarton site specifically lists apartments, studios, rest home, hospital and respite.

Customers and reviewers commonly note long-term residency and warm interactions with staff and owners. Recent comments reference family members living at the village for many years, a visible programme of refurbishment introduced by the current owners, positive impressions of communal spaces and meal choices, and staff described as welcoming and attentive during visits.

Elms Court Upper Riccarton is presented locally as a family-run retirement option offering multiple care levels and on-site living choices. Its combination of apartment and studio accommodation plus rest‑home and hospital-level care aims to provide a continuum of care within a village setting for Christchurch residents seeking long-term placement.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Elms Court Upper Riccarton shows a strong base with a health score of 4.9 out of 10, indicating room for improvement in Google Business Listing optimisation. The strongest findings are that the listing is claimed and verified, includes a website link and phone number, and displays current open status. Photos and description remain areas for growth.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 3
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
11 checks on your Google listing. You're seeing 6 of them.
3.4Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Elms Court Village
2
Elms Court Village✓✓
4.7 ★★★★★ (27)
Retirement community · Upper Riccarton3
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Family owned and operated retirement village in Upper Riccarton, Christchurch. A home not an institution. We offer Apartments, Studios, Rest Home and Hospital level care.

1
Google listingChristchurch retirement villages · 96 businesses
You are #64 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Elms Court Upper Riccarton shows a very healthy Google review profile, with a 9.8/10 health score and strong engagement. The standout finding is the top-10% rating and premier customer satisfaction, reinforced by solid response effort to reviews. The business should maintain this high baseline while nudging the final performance tier.

Strengths

  • ✓
    Review confidenceRating and volume together put you at the head of this market: well rated, with enough reviews behind it that a customer takes the number seriously.

Top three opportunities

  • 1
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
  • 2
    Star ratingYour rating is higher than most of this market, and it is the first thing a customer reads about you.
  • 3
    Review countYou hold more reviews than most of this market - depth buyers read as proof.
4 checks on your reviews. You're seeing all of them.
9.7Strong
What customers seeWhere you rank
9:41
Elms Court Village
OverviewReviewsPhotosAbout
4.7★★★★★27 reviews 3
5
4
3
2
12
friendly staff 5garden 2welcoming 2daily activities 2
✓How far your rating and your review count together can be trusted
L
L. K.★★★★★ · a week ago

We have a loved family member who has been a resident of Elms Court Village for over 20yrs . The new owners took over the residence in May 2021 and the transformation has been extraordinary. From the lovely gardens at the entrance to Marit...

Response from the owner1

Thanks Lee it is our pleasure 🙏

T
Tracy L.★★★★★ · 4 months ago

I can not rate the Elms highly enough. We spoke to Steve the owner and he showed mum and myself around himself. The home is beautiful and the food menu looks amazing. Mum is excited to move in.

Response from the owner

Thanks Tracey! We look forward to having Mum move in with us :) Steve

Google reviewsChristchurch retirement villages · 96 businesses
You are #4 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Elms Court Upper Riccarton shows a very high health score on Google Maps performance, indicating strong local visibility across searches. Top positives include leading positions for key phrases like assisted living facility in upper riccarton and nursing home in riccarton, which reinforces relevant local relevance. The main growth area is to push aggregate scores higher and move suburb rankings into the top quartile.

Strengths

  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Top opportunity

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
8.3Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
retirement community
1Top three for "retirement community" in 4 suburbs, seen in 25
1
Elms Court Village✓4.7 ★ (27) · Retirement community
2
Elms Court Gardens4.2 ★ (46) · Retirement community
3
Arvida Ilam4.7 ★ (35) · Retirement community
4
Bupa Parkstone Retirement Village, Ilam4.4 ★ (41) · Retirement community
Map positionsChristchurch retirement villages · 96 businesses
You are #17 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Elms Court Upper Riccarton shows below-average overall health for social presence, with a 4.1 out of 10. This indicates limited reach across key platforms. The most notable current strength is a highly trusted Facebook profile, while opportunities exist to establish or improve presence on Instagram, TikTok, LinkedIn, Neighbourly, and TikTok Directory to broaden reach and trust.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Village Guide ListingWe can see your Village Guide Listing listing (https://villageguide.co.nz/elms-court-village) found via: Google search results.
  • ✓
    Healthpoint ListingWe can see your Healthpoint Listing listing (https://healthpoint.co.nz/elms-court-village) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
20 checks on your listings and social. You're seeing 6 of them.
7.5Good
What customers seeWhere you rank
9:41
Gelms court village upper riccarton
AllImagesMapsNews
Healthpointelms-court-villageElms Court Village | Healthpoint✓
FacebookElms-Court-Village-100067583712318Elms Court Village | Facebook✓
Village Guideelms-court-villageElms Court Village | Village Guide✓
Healthpagesrest-homes-hospitals-elms-court-villageElms Court Village | Healthpages
Aged AdvisorElms-Court-Village-aged-Care-Upper-Riccarton-ChristchurchElms Court Village | Aged Advisor
The Community Venuewelcome-to-elms-court-village-christchurch-retirement-communityElms Court Village | The Community Venue
Eldernet ProvidermaplesElms Court Village | Eldernet Provider
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch retirement villages · 96 businesses
You are #25 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokHealthpointVillage GuideHealthpagesYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 3
    People following your pageFewer people follow your page than follow half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
4.9Room to grow
What customers seeWhere you rank
9:41
facebook
Elms Court Village | Christchurch2
513 followers 3
Family owned and operated retirement village in Upper Riccarton, Christchurch. Full continum of care provided from studio's and apartments to rest home and hospital care. Come take a look at make ou...
FollowMessage
🌐 elmscourt.co.nz✓
☎ +64 3-348 4362✓
PostsAboutPhotosReviews
Facebook pageChristchurch retirement villages · 96 businesses
You are #49 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Elms Court Upper Riccarton shows solid on-page SEO health for a local site, with a 4.8/10 overall score. Key strengths include a valid favicon, relevant meta description, frames not used, fast load times under 3 seconds, and HTTPS-only resources. The main opportunities involve meta description length, a need to adjust title tag length, reducing render-blocking resources, and improving text-to-page size balance for better readability.

Strengths

  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠elmscourt.co.nz3
✓Favicon
✓Page load speed
✓Page file size
1Separate sites linking to you
2Meta description
Your websiteChristchurch retirement villages · 96 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Elms Court Upper Riccarton shows a low overall health score for website traffic at 2.7/10. The business has some organic traffic momentum, with organic traffic above the bottom quartile and potential for growth. Key opportunities include starting paid traffic campaigns with careful targeting and improving landing pages, while continuing to refine keywords and site navigation.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
  • 3
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
6 checks on your search and traffic. You're seeing 3 of them.
4.0Room to grow
What customers seeWhere you rank
9:41
Gretirement village upper riccarton
AllMapsImagesShopping
31No ads from you on any search
www.villageguide.co.nzUpper Riccarton - Retirement Villages Christchurch
elmscourt.co.nzUpper Riccarton Village

We offer a range of services from independent living right through to rest home and hospital level care. Residents can also choose from a range of options. Read more

www.arvida.co.nzIlam - Retirement Villages in New Zealand
2About 760 visits a month from search, across 38 searches
Google search and trafficChristchurch retirement villages · 96 businesses
You are #58 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Elms Court Upper Riccarton's opening hours largely match local demand, with 87 peak hours open and no missed peak windows. Strong alignment is seen midweek afternoons, especially Tuesday 2pm and Wednesday 1-3pm, and Thursday 1pm. Some low-demand open hours occur late evenings and early Monday morning; trimming these could save staff costs while keeping resident care coverage.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
7.7Good
What customers seeWhere you rank
9:41
Elms Court Village
OverviewReviewsPhotosAbout
Hours 1
Monday12am-12am
Tuesday12am-12am
Wednesday12am-12am
Thursday12am-12am
Friday12am-12am
Saturday12am-12am
Sunday12am-12am
Popular times Wednesday · Upper Riccarton
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Upper Riccarton look   You are shut
Opening hoursChristchurch retirement villages · 96 businesses
You are #23 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 76 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#39of 96 Christchurch retirement villages
9:41
Christchurch retirement villagesOverall · 96 businesses
You are #39 overall
Open my free 7 days →
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