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A2Z Accounting

Accountant · Marshland, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

A2Z Accounting

Accountant · Marshland, Christchurch

Where you stand#18of 245 accountants
Overall health9.3/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

A2Z Accounting is a Marshland-based accounting firm in Christchurch offering a broad range of accounting services built on over 25 years of experience. The practice handles income tax returns, GST and FBT returns, business and company setup, and general business advice. Clients note personal, responsive service and continuity of care from a small local team.

A2Z Accounting is an accounting practice based in the Marshland area of Christchurch. The firm presents itself as a local provider with over 25 years of experience offering services for a range of accounting needs.

Services listed on the website include preparation and filing of income tax returns with IRD, business and company setup assistance, GST and FBT return preparation, and business advice. The firm says it will process financial information, prepare statements, gather required documents for company registration, and keep clients notified through the process.

Customer feedback emphasises approachable, personal service and long-standing client relationships. Reviews describe staff as friendly, polite and easy to deal with, and note that clients find the practice responsive and available when needed. Several clients report using A2Z Accounting for many years and recommend the firm for timely handling of tax and property-related matters.

Locally, A2Z Accounting is positioned as a small Christchurch accounting firm offering hands-on support for tax compliance and business setup. The combination of long experience, a focus on practical tasks such as GST/FBT and tax returns, and client testimonials about reliable, responsive service are the features that distinguish the practice in its Marshland neighbourhood.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

A2Z Accounting shows an average overall health score on Google Business Listings, indicating room for improvement. The key strength is that essential details are already in place, including a claimed profile, a working phone number and a website link, and the listing shows whether the business is open. The main opportunity is to add more content, notably photos and a logo, to boost visibility and trust.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
4.8Room to grow
9:41
Tiles © Esri
2
A2Z Accounting✓✓
4.9 ★★★★★ (40)
Accountant · Marshland
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

With over 25 years of experience, we offer services for all your accounting needs.

1
Google listingChristchurch accountants · 245 businesses
You are #127 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

A2Z Accounting shows a very high overall health in Google Business reviews, indicating strong customer satisfaction and reputation. The most notable findings are outstanding Google Business Rating Confidence and total reviews, both placing the business in the top 10% of local peers. A key area for improvement is responding to reviews, which could further build trust with customers and enhance engagement.

Strengths

  • ✓
    Review confidenceRating and volume together put you at the head of this market: well rated, with enough reviews behind it that a customer takes the number seriously.
  • ✓
    Review countYou hold one of the deepest review banks in this market - social proof that does its own selling.

Top two opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Star ratingYour rating is higher than most of this market, and it is the first thing a customer reads about you.
4 checks on your reviews. You're seeing all of them.
10.0Strong
9:41
A2Z Accounting
OverviewReviewsPhotosAbout
4.9★★★★★40 reviews ✓
5
4
3
2
12
promptness 4value for money 4money 4easy to deal with 3reliability 3job 3
✓How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #2 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

A2Z Accounting shows very high visibility on Google Maps, with a health score of 9.8 out of 10. The top result placements for borough-specific searches indicate strong local presence, and current keywords reinforce core offerings such as accounting and bookkeeping in Marshland and nearby areas.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.
  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Where we can help

Nothing to sort here. Every check we run here is at its best on Google Maps.
2 checks on your map positions. You're seeing both.
9.8Strong
9:41
1234Tiles © Esri
✓Top three for "accountant" in 9 suburbs, seen in 29
1
A2Z Accounting✓4.9 ★ (40) · Accountant
2
Crunch Accounting Services Ltd5.0 ★ (4) · Accountant
3
Accounting for Tax Solutions Limited5.0 ★ (11) · Accountant
4
Ace Admin Solutions0.0 ★ (0) · Accountant
Map positionsChristchurch accountants · 245 businesses
You are #5 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

A2Z Accounting shows a very high overall health score and a strong social presence, with top achievements on Instagram, Facebook and LinkedIn, reflecting a trusted brand. The key finding is the strong, consistent profiles while opportunities lie in expanding on several platforms to broaden reach and trust with potential customers.

Strengths

  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/a2z-accounting-solutions-limited) found via: Google search results.
  • ✓
    OpenLocally ListingWe can see your OpenLocally Listing listing (https://openlocally.com/a2z-accounting-shirley) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
7.1Good
9:41
Ga2z accounting marshland
AllImagesMapsNews
OpenLocallya2z-accounting-shirleyA2Z Accounting | OpenLocally✓
LinkedIna2z-accounting-solutions-limitedA2Z Accounting | LinkedIn✓
Instagrama2z_accountingsolutionsA2Z Accounting | Instagram✓
Neighbourlyaccountants/canterbury-region/christchurch/parklands-marshlandsFound through search, not linked from anything you own
FacebookNo account found1
TiktokNo account found2
YellowNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch accountants · 245 businesses
You are #72 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokOpenLocallyLinkedInNeighbourlyYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.3Room to grow
9:41
facebook
a2z accounting marshland
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch accountants · 245 businesses
You are #140 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

A2Z Accounting shows a very high on-page SEO health rating, with strong meta description, fast load times and an SEO-friendly URL. The most notable findings are that the Meta Description is perfect and the site loads quickly, and that the page could shave a little more off its size and improve render-blocking resources to sustain top performance.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    The shape of your link profileYour links come from fewer separate sites than most profiles the size of yours.
  • 3
    Pages linking to youFewer pages link to yours than most of this market, so search engines have few routes into your site.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒a2zaccounting.co.nz✓✓
✓Meta description
1Separate sites linking to you
2The shape of your link profile
3Pages linking to you
Your websiteChristchurch accountants · 245 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

A2Z Accounting shows an above-average website traffic health score of 6.5 out of 10, indicating solid performance but room for growth. The strongest opportunities lie in paid traffic and organic value, with scope to start small paid campaigns and improve landing pages, while continuing content and technical SEO to lift organic rankings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
6.4Good
9:41
Gaccountant marshland
AllMapsImagesShopping
21No ads from you on any search
www.a2zaccounting.co.nzA2Z Accounting: Local Christchurch Accountants

Accounting Location 15 Hineaari Street, Marshland Christchurch 8083 New Zealand Contact Sanjay Mittal 021 032 2570 [email protected]

nz.seek.comAccounting Jobs in Marshland Canterbury, Job Vacancies - Apr ...
3About 11 visits a month from search, across 17 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #89 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

A2Z Accounting's opening hours align closely with local demand, with most peak windows covered and only a couple of late-night gaps. Strong alignment is evident on Thursday mornings and afternoons when searches are highest. There are a few low-demand evening hours that remain open and two late-night closures at 10pm on Tuesday and Wednesday that miss minimum peak thresholds. Consider small evening tweaks.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
4.0Room to grow
9:41
A2Z Accounting
OverviewReviewsPhotosAbout
Hours 1
Monday8am-10pm
Tuesday8am-10pm
Wednesday8am-10pm
Thursday8am-10pm
Friday8am-10pm
Saturday8am-10pm
Sunday8am-10pm
Popular times Thursday · Marshland
8a9a10a11a12p1p2p3p4p5p6p7p8p9p
When people in Marshland look   You are shut
Opening hoursChristchurch accountants · 245 businesses
You are #147 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 16 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#18of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #18 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

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