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AA Centre

Driver's license office · Shirley, Christchurch

What your customers see when they look for you, and where that puts you among 121 Christchurch insurance brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch insurance brokers · 121 businesses
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Executive summaryExclusive Marketbase business report

AA Centre

Driver's license office · Shirley, Christchurch

Where you stand#93of 121 insurance brokers
Overall health2.3/10across the eight areas

Going well

08Opening hours10.002Reviews7.5

Where we can help

03Map positions3.805Facebook page3.801Google listing2.804Listings and social0.407Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

AA Centre is an Insurance Broker based at Unit 3/114 Marshland Road in Shirley, Christchurch. The Shirley centre offers wheelchair access and a carpark with 37 spaces plus two disabled parks. It has four customer service counters and two dedicated insurance consultants. Customers commonly report friendly, helpful staff and quick service, though some note occasional long waits and inconsistent experiences.

AA Centre is an insurance broker located at Unit 3/114 Marshland Road in Shirley, Christchurch. The centre sits at ground level with access from the front carpark and a wheelchair-accessible entrance.

The Shirley centre provides in-person insurance services from four customer service counters and two dedicated insurance consultants. There is a carpark immediately in front of the centre with 37 car parks and two disabled parks available, making visits convenient for people arriving by car.

Customer reviews commonly describe friendly and helpful staff, with several recent comments noting efficient, attentive service and short or no waits at certain times. Reviews also include reports of longer waits and mixed experiences during busier periods, and a few customers have raised concerns about inconsistent service depending on staffing and time of visit.

Locally, AA Centre is a visible, accessible option for insurance enquiries in Shirley, with on-site parking and multiple service counters. The centre's staffing setup and wheelchair access are practical features for customers seeking face-to-face assistance; the review snapshot shows a range of experiences that prospective clients may consider when planning a visit.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

AA Centre shows a low health score for its Google Business Listing, with room for improvement. The strongest current asset is having a claimed listing, a visible phone number, a full address, and an open-for-business status. The most important opportunities are adding a website link and further refining the description to reach the local midpoint.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 3
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
11 checks on your Google listing. You're seeing 6 of them.
2.8Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
AA Centre
AA Centre✓✓
3.7 ★★★★★ (258)
Driver's license office · Shirley3
Open 5 days ✓
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business

AA Shirley is located at unit 3/114 Marshland Road. There is a carpark in front of the centre with a total of 37 car parks & 2 disabled parks available. Access into the centre is from the carpark. The front entrance is wheelchair accessible. We have four customer service counters and two dedicated insurance consultants.

2
Google listingChristchurch insurance brokers · 121 businesses
You are #88 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

AA Centre shows an above-average health score for Google Reviews, indicating solid overall performance with room to strengthen engagement and rating confidence. The standout achievement is a top-10% total review count, underscoring strong social proof. Ongoing progress in responding to reviews and improving ratings is evident, but consistency and response activity could still improve.

Strengths

  • ✓
    Review countYou hold one of the deepest review banks in this market - social proof that does its own selling.

Top three opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
4 checks on your reviews. You're seeing all of them.
7.5Good
What customers seeWhere you rank
9:41
AA Centre
OverviewReviewsPhotosAbout
3.7★★★★★258 reviews ✓
5
4
3
2
13
helpful staff 109queue 23kind staff 17wait time 12license renewal 10clear explanations 6
2How far your rating and your review count together can be trusted
H
Harvey S.★★★★★ · a week ago

Matt is a legend! Super helpful and best service I've received during my year in New Zealand.

Response from the owner1

Thanks for your review, Harvey. We'll be sure to pass it on to Matt!

G
Graceron B.★★★★★ · 2 weeks ago

Response from the owner

Thanks for your rating, Graceron.

Google reviewsChristchurch insurance brokers · 121 businesses
You are #31 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Maps Search Performance for AA Centre shows a health score of 3.8 out of 10, indicating below-average visibility in Google Maps. Top findings include strong positioning for "insurance agency in Shirley" (rank 4) and solid local presence for "insurance agency in Marshland" (rank 11) and "insurance agency in Mairehau" (rank 12).

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
3.8Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
insurance agency
1Seen in 3 searches across Christchurch, top three in none
1
Wayne Grayson and Associates5.0 ★ (5) · Driver's license office
2
Gerrards Insurance Brokers5.0 ★ (430) · Driver's license office
3
Abraham Insurance5.0 ★ (3) · Driver's license office
4
AA Centre23.7 ★ (258) · Driver's license office
Map positionsChristchurch insurance brokers · 121 businesses
You are #76 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The AA Centre shows very low overall health for social presence, with limited active profiles and directories. The most important findings are lack of Instagram and Facebook profiles and no active TikTok presence, plus missing listings in TikTok Directory and Neighbourly. Addressing these five gaps should improve visibility and trust with local customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
14 checks on your listings and social. You're seeing 3 of them.
0.4Room to grow
What customers seeWhere you rank
9:41
Gaa centre shirley
AllImagesMapsNews
Family Company Studioaa-auto-centre-shirleyAA Centre | Family Company Studio
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
YellowNo listing found
Listings and socialChristchurch insurance brokers · 121 businesses
You are #116 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFamily Company StudioYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
3.8Room to grow
What customers seeWhere you rank
9:41
facebook
aa centre shirley
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch insurance brokers · 121 businesses
You are #76 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    Domain UniquenessWe could not find a domain registered to your business, which means there is no address of your own for a customer to go to and nothing for your Google listing to link to.
  • 3
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
Gaa centre website
AllMapsImagesNews
Google Mapsgoogle.com › mapsAA Centre - Shirley, Christchurch
Your websiteNo website of your own1
Your websiteChristchurch insurance brokers · 121 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
AA CentreNot in these results
Google search and trafficChristchurch insurance brokers · 121 businesses
You are #76 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

AA Centre's published hours show low temporal alignment with local demand patterns; the health score is 2.4/10. City-level popularity data is not available, so the algorithm could not identify specific hours where opening times match peak searches or where they miss demand. This leaves uncertainty about whether current hours cover high-demand windows or include low-demand times.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
AA Centre
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday9am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch insurance brokers · 121 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 16 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#93of 121 Christchurch insurance brokers
9:41
Christchurch insurance brokersOverall · 121 businesses
You are #93 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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