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AA Centre Riccarton

Driver's license office · Riccarton, Christchurch

What your customers see when they look for you, and where that puts you among 121 Christchurch insurance brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch insurance brokers · 121 businesses
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Executive summaryExclusive Marketbase business report

AA Centre Riccarton

Driver's license office · Riccarton, Christchurch

Where you stand#15of 121 insurance brokers
Overall health8.8/10across the eight areas

Going well

07Google search and traffic10.008Opening hours10.002Reviews8.801Google listing7.8

Where we can help

05Facebook page3.804Listings and social1.503Map positions1.406Your website-
How AI describes youMarketbase business report

What AI tells people about you

AA Centre Riccarton is an AA insurance and customer service centre on 126 Riccarton Road in Christchurch. The site has a rear car park with 10 spaces and five service counters, and the centre lists four dedicated insurance consultants. It handles insurance enquiries alongside licencing and other AA customer transactions from a central Riccarton location.

AA Centre Riccarton is an AA customer service and insurance centre located at 126 Riccarton Road, on the corner of Riccarton Road and Division Street in Christchurch. The centre includes a rear customer car park with 10 spaces accessible via Kauri Street or Rimu Street.

The centre provides insurance brokerage services and general AA customer transactions from five service counters and four dedicated insurance consultants. Information supplied notes counters and consultants available for insurance-related enquiries and other AA services, including driver licensing transactions delivered on site.

Customer feedback shows a mix of experiences. Several recent reviews praise individual staff members by name for supportive, culturally respectful and helpful service, while other feedback reports long queues, occasional system outages and instances of poor or rude interactions. The centre's average rating reflects this variation.

Locally, AA Centre Riccarton is presented as a conveniently sited AA hub for Riccarton residents and visitors seeking insurance and AA services. Practical features such as on-site parking, multiple service counters and dedicated insurance consultants are highlighted as part of its local offering.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

AA Centre Riccarton shows an above-average health score of 6.9 out of 10, indicating solid listing completeness with room for improvement. The listing already has a verified claim, a live open-for-business status, a website link, and a phone number, which supports direct customer contact. The key finding is that the description currently trails the local mid-point, suggesting more description content will help.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
11 checks on your Google listing. You're seeing 5 of them.
7.8Good
What customers seeWhere you rank
9:41
Tiles © Esri
AA Centre Riccarton
AA Centre Riccarton✓✓
3.8 ★★★★★ (632)
Driver's license office · Riccarton2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

AA Riccarton is located on 126 Riccarton Road, corner of Riccarton Rd, and Division St. We have customer car park at the rear of the building (10 spaces), which can be accessed via Kauri St or Rimu St. We have 5 counters and 4 dedicated insurance consultants.

1
Google listingChristchurch insurance brokers · 121 businesses
You are #28 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

AA Centre Riccarton shows a healthy Google review profile with a 7.3/10 health score, indicating solid local performance. The strongest positive is a top 10% total reviews, which reinforces social proof. Opportunities focus on improving rating confidence, overall star rating, and review response rate to move into higher quartiles.

Strengths

  • ✓
    Review countYou hold one of the deepest review banks in this market - social proof that does its own selling.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 2
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
  • 3
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
4 checks on your reviews. You're seeing all of them.
8.8Strong
What customers seeWhere you rank
9:41
AA Centre Riccarton
OverviewReviewsPhotosAbout
3.8★★★★★632 reviews ✓
5
4
3
2
12
friendly staff 245line 39kind staff 37wait time 35clear explanations 24conversion process 14
1How far your rating and your review count together can be trusted
S
SMOKEU★ · 5 days ago

I went early on a weekday afternoon to renew a driver license, and the queue was massively long. After standing for about 30 minutes in the queue, I had to give up and leave because I have a health condition that prevents me from standing f...

Response from the owner3

We appreciate you taking the time to review your recent visit to our Riccarton centre. As our team process a variety of transactions each day it can often be difficult to determine the wait times - so...

S
samuela T.★★★★★ · a week ago

Me and my sister came to Aa to replace my license and let me tell you…. LISA WAS THE BEST. 😍 she served the best customer service. she catered to our needs and made things a lot easier for us and the way she spoke was top notch. Her humou...

Response from the owner

Thanks for your kind words, we'll be sure to pass them on to Lisa.

Google reviewsChristchurch insurance brokers · 121 businesses
You are #15 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

AA Centre Riccarton shows a low overall Google Maps health score, with some visibility in broader maps queries but room to grow. Top opportunities focus on improving aggregate maps results and boosting local presence in the borough, where visibility is currently limited despite the address being recognised.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
1.4Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
insurance agency
1Seen in 2 searches across Christchurch, top three in none
1
Abraham Insurance5.0 ★ (3) · Driver's license office
2
General Insurance Ltd5.0 ★ (1) · Driver's license office
3
Insure Limited5.0 ★ (6) · Driver's license office
4
Blue Star Insurance Limited5.0 ★ (1) · Driver's license office
↓
AA Centre Riccarton2Further down, below the first results
Map positionsChristchurch insurance brokers · 121 businesses
You are #104 for map positions
See how to fix both →
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Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

AA Centre Riccarton shows a very low social presence health (0.3/10). The business has limited active profiles and directory listings, which likely limits local visibility and trust among customers. The top opportunities focus on establishing active profiles on Instagram, Facebook, and TikTok, plus ensuring listings on TikTok Directory and Neighbourly to improve discoverability and credibility.

Strengths

  • ✓
    Yelp ListingWe can see your Yelp Listing listing (https://yelp.com/aa-automobile-association-christchurch-city) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
14 checks on your listings and social. You're seeing 4 of them.
1.5Room to grow
What customers seeWhere you rank
9:41
Gaa centre riccarton riccarton
AllImagesMapsNews
Yelpaa-automobile-association-christchurch-cityAA Centre Riccarton | Yelp✓
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
YellowNo listing found
Listings and socialChristchurch insurance brokers · 121 businesses
You are #103 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYelpYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
3.8Room to grow
What customers seeWhere you rank
9:41
facebook
aa centre riccarton riccarton
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch insurance brokers · 121 businesses
You are #76 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

AA Centre Riccarton shows an average on-page health with a score of 4.3 out of 10, meaning there is significant room for improvement before pages perform well in search engines. The most important findings are that the favicon is present and the page is under 256KB, which supports fast loading, and the title tag and existing content are relevant, helping search clarity.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Separate sites linking to youMore separate websites link to you than almost any business in this market - a spread built over years that a competitor cannot buy their way into.
  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    Page titleThe headline on your home page is either a single word or long enough that a search result cuts it off part way through.
  • 3
    Domain UniquenessYour web address is shared with other businesses, which is normal for a franchise or a multi-site group.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠aa.co.nz3✓
✓Separate sites linking to you
✓The shape of your link profile
1Meta description
2Page title
Your websiteChristchurch insurance brokers · 121 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

AA Centre Riccarton shows an exceptionally healthy website traffic profile, with a Health score of 9.9 out of 10. The most notable strengths are very strong organic traffic value and high paid traffic engagement, underscored by top-10 percentile performance in organic traffic, paid traffic value, and paid traffic total.

Strengths

  • ✓
    What that traffic is worthThe search visitors reaching your site are worth more than almost any business in this market - an enquiry stream with no cost per click behind it.
  • ✓
    Monthly search visitsYour site draws more visitors from search than almost any business in this market - a stream of enquiries arriving at no cost per visit.
  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Where we can help

Nothing to sort here. You are first of 121 Christchurch insurance brokers.
6 checks on your search and traffic. You're seeing 3 of them.
10.0Strong
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
AA Centre RiccartonNot in these results✓
✓✓About 710,236 visits a month from search, across 35,685 searches
Google search and trafficChristchurch insurance brokers · 121 businesses
You are #1 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

AA Centre Riccarton shows limited temporal alignment evidence in the supplied data. No city-level popularity metrics or explicit 'strong alignment' hours were provided, so it is not possible to confirm when current opening hours match peak local demand. The analysis flags a general below‑average health score (3.2/10) indicating timing may be suboptimal; further local demand data is needed to target specific hour changes.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
AA Centre Riccarton
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday9am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch insurance brokers · 121 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 15 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#15of 121 Christchurch insurance brokers
9:41
Christchurch insurance brokersOverall · 121 businesses
You are #15 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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