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Abraham Insurance

Insurance agency · Addington-Middleton, Christchurch

What your customers see when they look for you, and where that puts you among 121 Christchurch insurance brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch insurance brokers · 121 businesses
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Executive summaryExclusive Marketbase business report

Abraham Insurance

Insurance agency · Addington-Middleton, Christchurch

Where you stand#53of 121 insurance brokers
Overall health5.7/10across the eight areas

Going well

08Opening hours10.003Map positions9.907Google search and traffic7.101Google listing6.3

Where we can help

02Reviews5.405Facebook page3.804Listings and social3.106Your website-
How AI describes youMarketbase business report

What AI tells people about you

Abraham Insurance is an insurance broker based in Addington, Christchurch, offering business, personal and life insurance. The team focuses on tailored policies for commercial needs and everyday clients, with hands-on local service and a long-standing presence in the community.

Abraham Insurance is an insurance brokerage located in Addington, Christchurch. The firm provides advice and policies across business, personal and life insurance, positioning itself as a local provider for individuals and organisations in the Christchurch area.

Services include business insurance covering property and structures, vehicles used by businesses and comprehensive liability policies for third-party injury or damage. The company also offers personal and life insurance options and describes its approach as customised and personal.

Customer feedback notes long-standing relationships with the broker, with many clients mentioning professionalism, helpful service and quick responses. Reviews also cite cost-effective options and a preference for supporting a local Christchurch provider.

Abraham Insurance is presented as a team with deep experience in insurance matters and a focus on tailoring policies to client needs. Its Addington location and emphasis on practical business and personal cover distinguish it for local customers seeking a personalised broker.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Abraham Insurance shows solid Google Business health with a score of 7.5 out of 10. The listing benefits from a claimed status, an active website link, a visible phone number, and an open-for-business indicator. The main opportunity lies in expanding photo coverage, while the description is improving and nearing the local midpoint.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 3
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
11 checks on your Google listing. You're seeing 6 of them.
6.3Good
What customers seeWhere you rank
9:41
Tiles © Esri
Abraham Insurance
2
Abraham Insurance✓✓
5.0 ★★★★★ (3)
Insurance agency · Addington-Middleton3
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Abraham insurance are a highly experienced team of insurance brokers who have dedicated their lives to knowing everything there is to know about the insurance industry. What this means for you is that we can offer you the most effective policies available when it comes to your individual and/or commercial needs

1
Google listingChristchurch insurance brokers · 121 businesses
You are #45 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Abraham Insurance's Google Business health sits at 5.3 out of 10, indicating average overall performance. The most notable finding is a top-10% star rating, reflecting strong customer satisfaction. A key area for improvement is engaging with customers publicly by responding to reviews, which can build trust and signal care to potential clients.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
4 checks on your reviews. You're seeing all of them.
5.4Room to grow
What customers seeWhere you rank
9:41
Abraham Insurance
OverviewReviewsPhotosAbout
5.0★★★★★3 reviews 3
5
4
3
2
1✓
helpful staff 2
2How far your rating and your review count together can be trusted
Google reviewsChristchurch insurance brokers · 121 businesses
You are #56 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Abraham Insurance shows a high overall health in Google Maps search performance, with a score of 8.5 out of 10. The top results indicate strong visibility in key suburbs and a solid broader regional footprint. The business ranks well for several location-specific keywords, suggesting customers in Addington and surrounding areas can easily find it.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.

Top opportunity

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
9.9Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
insurance agency
✓Top three for "insurance agency" in 37 suburbs, seen in 74
1
Amicus Insurance Brokers4.5 ★ (13) · Insurance agency
2
IAG New Zealand3.3 ★ (49) · Insurance agency
3
Adelphi Insurance Brokers4.9 ★ (70) · Insurance agency
4
Maitai Insurance Brokers0.0 ★ (0) · Insurance agency
↓
Abraham Insurance1Further down, below the first results
Map positionsChristchurch insurance brokers · 121 businesses
You are #2 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Health is low at 1.7 out of 10, indicating limited social and directory presence. The most important findings are that the Yellow Directory listing exists and is kept up to date, while major gaps remain in active profiles on Facebook, Instagram, TikTok, LinkedIn, and GrabOne, limiting local visibility and trust.

Strengths

  • ✓
    Yellow ProfileWe can see your Yellow Profile listing (https://yellow.co.nz/y/abraham-insurance-579476707) found via: Google search results.
  • ✓
    White Pages ListingWe can see your White Pages Listing listing (https://whitepages.co.nz/abraham-insurance) found via: Google search results.
  • ✓
    ServiceFinder ProfileWe can see your ServiceFinder Profile listing (https://servicefinder.co.nz/Abraham-Insurance-172211) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
14 checks on your listings and social. You're seeing 6 of them.
3.1Room to grow
What customers seeWhere you rank
9:41
Gabraham insurance addington-middleton
AllImagesMapsNews
ServiceFinderAbraham-Insurance-172211Abraham Insurance | ServiceFinder✓
White Pagesabraham-insuranceAbraham Insurance | White Pages✓
Yellowabraham-insurance-579476707Abraham Insurance | Yellow✓
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch insurance brokers · 121 businesses
You are #84 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokServiceFinderWhite PagesYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
3.8Room to grow
What customers seeWhere you rank
9:41
facebook
abraham insurance addington-middleton
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch insurance brokers · 121 businesses
You are #76 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Abraham Insurance shows a solid on-page technical health with a score of 7.1 out of 10. The page benefits from a strong title tag, valid favicon and an H1 tag, but several fixes remain: meta description length, potential frames usage, page load speed, and text-to-page size balance.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 2
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 3
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒abraham.co.nz✓✓
✓Page title
1Meta description
2On-page score
3Separate sites linking to you
Your websiteChristchurch insurance brokers · 121 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Abraham Insurance shows a healthy website traffic position with a 7.2/10 health score. The strongest signal is solid organic traffic total in the 50-75% local band, while paid traffic remains underdeveloped. Key opportunities focus on launching targeted paid campaigns and refining content to lift organic value and rank further.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
7.1Good
What customers seeWhere you rank
9:41
Ginsurance broker beckenham
AllMapsImagesShopping
21No ads from you on any search
www.theinsuranceteamnz.co.nzThe Insurance Team | Expert Insurance Brokers | The ...
www.rothbury.co.nzFind An Insurance Broker Near You - Our Regions | Rothbury
www.abraham.co.nzAbraham Insurance | Business, Personal & Life Insurance

For over 35 years Abraham Insurance has been helping New Zealanders with their business, personal and life insurance needs. Phone: Call +64 3 348 2943

haven.co.nzInsurance Brokers - Haven Financial Advisers
3About 148 visits a month from search, across 55 searches
Google search and trafficChristchurch insurance brokers · 121 businesses
You are #36 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Abraham Insurance shows generally good temporal alignment with a health score of 8.0, but city-level popularity data is not available to map exact demand windows. Overall, some published hours coincide with typical broker peak times while other high-demand periods may be missed. There are also a few hours open during lower-demand times that could be reviewed for efficiency.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
Abraham Insurance
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
Saturday9am-5pm
Sunday9am-5pm
Opening hoursChristchurch insurance brokers · 121 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#53of 121 Christchurch insurance brokers
9:41
Christchurch insurance brokersOverall · 121 businesses
You are #53 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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