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Accident & Emergency Dental Unit

Emergency dental service · Mount Albert, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
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Executive summaryExclusive Marketbase business report

Accident & Emergency Dental Unit

Emergency dental service · Mount Albert, Central Auckland

Where you stand#193of 277 dentists
Overall health3.0/10across the eight areas

Going well

07Google search and traffic7.4

Where we can help

03Map positions5.605Facebook page4.704Listings and social3.201Google listing2.908Opening hours1.702Reviews1.406Your website-
How AI describes youMarketbase business report

What AI tells people about you

Accident & Emergency Dental Unit is a dentist in Morningside, Auckland. The practice provides dental care with a focus on urgent access, including long hours and weekend availability. It describes its approach as reasonably priced, attentive and designed to offer quick appointments, with low-pain and no-pain options.

Accident & Emergency Dental Unit is a dentist serving customers in Morningside, Auckland. Its online information also identifies a St Lukes location at 52 St Luke Rd, Mt Albert, operating under the White Cross Dental name.

The practice promotes after-hours dentistry and opening on Saturdays and Sundays. It describes its services as reasonably priced and says customers may be seen quickly, including on the day they call. The practice also highlights skilled and experienced dentists, along with low-pain and no-pain options.

Customer feedback describes the team as helpful and refers positively to the people working there. One review calls the dental service nice, while another comment raises concern about the safety of the downstairs parking ramp, where vehicles and pedestrians use the same route.

Locally, the practice is distinguished by its focus on urgent dental access, extended opening hours and weekend appointments. Its stated approach centres on listening carefully, serving customers well and building trust, with the Morningside and St Lukes area locations supporting access for Auckland customers.

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01Google listingMarketbase business report

Your Google listing

Accident & Emergency Dental Unit's Google Business Listing health is below average at 2.9 out of 10. The listing has core details in place, including its name, phone number, website, claimed status and trading status. The main gaps are the absence of a useful description and photos, which leave customers with limited information and little visual context when they find the practice on Google.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
2.9Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Accident & Emergency Dental Unit
2
Accident & Emergency Dental Unit✓✓
3.0 ★★★★★ (3)
Emergency dental service · Mount Albert
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingCentral Auckland dentists · 277 businesses
You are #198 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Accident & Emergency Dental Unit has a Very low Google review health score of 1.4 out of 10. Its rating and review volume sit well behind local peers, limiting confidence for customers comparing options. The review response rate is also incomplete, leaving unanswered feedback visible. Consistent review requests, learning from recurring low-review themes, and regular replies are the main improvement priorities.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing 3 of them.
1.4Room to grow
What customers seeWhere you rank
9:41
Accident & Emergency Dental Unit
OverviewReviewsPhotosAbout
3.0★★★★★3 reviews 3
5
4
3
2
12
1How far your rating and your review count together can be trusted
S
Stephen C.★★★★ · Edited 3 years ago

Very helpful in the end. Good people

Response from the owner

Hi, both locations you rang are fully booked and have simultaneous long procedures around the time you posted your reviews which does utilise staff resources more to clinical. St Luke’s has the answer...

Google reviewsCentral Auckland dentists · 277 businesses
You are #238 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Accident & Emergency Dental Unit has an Average Google Maps performance health score of 5.6 out of 10. The business ranks strongly for emergency dental searches across several Auckland suburbs, including position one in Morningside and four other locations. The main weakness is local visibility within Morningside, where it appears less often than half the suburb's businesses.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
5.6Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
emergency dental service
2Top three for "emergency dental service" in 28 suburbs, seen in 60
1
White Cross Urgent Dental St Lukes4.0 ★ (46) · Emergency dental service
2
The Local Dentist4.9 ★ (170) · Emergency dental service
3
Accident & Emergency Dental Unit13.0 ★ (3) · Emergency dental service
4
Dental on Mount Albert5.0 ★ (37) · Emergency dental service
Map positionsCentral Auckland dentists · 277 businesses
You are #123 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Accident & Emergency Dental Unit has a below average citations and social presence health score of 3.2 out of 10. The main issue is that no active profiles were found on Facebook, Instagram or TikTok, while Yellow and Neighbourly listings were also absent. This means customers checking these platforms may find no information or move to another listed provider.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 3 of them.
3.2Room to grow
What customers seeWhere you rank
9:41
Gaccident & emergency dental unit mount albert
AllImagesMapsNews
ServiceFinderGlenfield-Accident-and-Emergency-Dental-White-Cross-99705Accident & Emergency Dental Unit | ServiceFinder
Dentist NZponsonby-accident-and-emergency-dentalAccident & Emergency Dental Unit | Dentist NZ
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialCentral Auckland dentists · 277 businesses
You are #188 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokServiceFinderDentist NZYour website
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05Facebook pageMarketbase business report

Your Facebook page

Accident & Emergency Dental Unit has no Facebook page that customers can find. That removes a familiar place to check that the practice is real, see what it does and send a message before booking. In this market, 150 of 277 businesses have a findable page, making the absence unusual and leaving customers without a clear Facebook point of contact.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.7Room to grow
What customers seeWhere you rank
9:41
facebook
accident & emergency dental unit mount albert
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageCentral Auckland dentists · 277 businesses
You are #148 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 2
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠dentiststlukes.co.nz3
✓Page title
✓Favicon
✓Page load speed
1On-page score
2Separate sites linking to you
Your websiteCentral Auckland dentists · 277 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
7.4Good
What customers seeWhere you rank
9:41
Gdentist mount albert
AllMapsImagesShopping
321No ads from you on any search
healthpoint.co.nzDental on Mt Albert
www.pcfd.co.nzPt Chevalier Family Dentist: Best Dental Clinic in Pt Chevalier ...
www.dentiststlukes.co.nzDentist St Lukes | White Cross - open long hours & weekends

Phone: 09 849-2262 » Address: 52 St Luke Rd, St Lukes. Albert is open 7 days a week. open to 8:00pm Monday to Saturday. And to 6:00pm on Sunday. Phone us now ...

www.allsmilesdental.co.nzDentist Near Mount Albert, Auckland - All Smiles Dental
About 1,087 visits a month from search, across 37 searches
Google search and trafficCentral Auckland dentists · 277 businesses
You are #73 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

The dental market is busiest on Wednesday, with customer activity generally carrying from 9am to 6pm on weekdays. Saturday remains active from 9am to 3pm, while Sunday is the quietest day and is busy from 1pm to 4pm. With no hours published, customers cannot tell when the business can respond, which may lead them to an alternative provider.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
1.7Room to grow
What customers seeWhere you rank
9:41
Accident & Emergency Dental Unit
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Popular times Monday · Mount Albert
9a10a11a12p1p2p3p4p5p6p7p
When people nearby look - and nobody can tell if you are open
Opening hoursCentral Auckland dentists · 277 businesses
You are #229 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#193of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #193 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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