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Ace Legal

Law firm · Upper Riccarton, Christchurch

What your customers see when they look for you, and where that puts you among 216 Christchurch lawyers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch lawyers · 216 businesses
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Executive summaryExclusive Marketbase business report

Ace Legal

Law firm · Upper Riccarton, Christchurch

Where you stand#88of 216 lawyers
Overall health6.0/10across the eight areas

Going well

03Map positions8.802Reviews8.0

Where we can help

01Google listing5.805Facebook page5.107Google search and traffic3.908Opening hours3.404Listings and social0.406Your website-
How AI describes youMarketbase business report

What AI tells people about you

Ace Legal is a boutique law firm based in Ilam/Upper Riccarton, Christchurch, specialising in property-based legal work. Services include property law and conveyancing, refinances, buying and selling businesses, and leasing. The firm states it does not currently accept new clients for wills, enduring powers of attorney, family law, or general commercial advice. Customers note responsive, professional service.

Ace Legal is a boutique law firm located in Ilam/Upper Riccarton, Christchurch. The firm focuses on property-based legal services and presents itself as a local practice handling a range of transactions for individuals and businesses in the area.

Services listed include property law and conveyancing, refinances, buying and selling businesses, and leasing. The website also states the firm is not currently accepting new clients for wills or enduring powers of attorney, family law or relationship property advice, or general commercial advice.

Review themes indicate clients find the team responsive, professional and communicative. Clients report friendly and helpful interactions, efficient handling of matters and clear guidance through settlement processes. Several reviews note the firm's capacity to manage complex property matters with care and practical problem-solving.

Locally, Ace Legal is presented as a small, property-focused Christchurch law firm that prioritises client communication and practical support on property and business transactions. The combination of specialised property services and client-reported responsiveness distinguishes the firm within its Ilam/Upper Riccarton locality.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Ace Legal shows an average overall health score on Google Business Listing at 5.6 out of 10, indicating room for improvement in completeness and presentation. The business benefits from claimed status, a website link, a dedicated phone number and an open-for-business status, but lacks a meaningful description and is at the lower end for photos. Addressing these gaps should lift visibility and engagement.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
5.8Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Ace Legal
2
Ace Legal✓✓
5.0 ★★★★★ (15)
Law firm · Upper Riccarton3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch lawyers · 216 businesses
You are #91 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Ace Legal shows a very healthy Google Business presence with a score of 8.7 out of 10. Overall health indicates strong customer satisfaction and reliable performance. The top achievement is a stellar star rating in the top 10%, signalling high satisfaction. A key strength is consistent positive feedback, which supports trust among potential clients.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
  • 3
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
4 checks on your reviews. You're seeing all of them.
8.0Strong
What customers seeWhere you rank
9:41
Ace Legal
OverviewReviewsPhotosAbout
5.0★★★★★15 reviews 2
5
4
3
2
1✓
helpful staff 4communication 3house 3conveyancing 2will 2selling a house 2
3How far your rating and your review count together can be trusted
Google reviewsChristchurch lawyers · 216 businesses
You are #43 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Ace Legal shows an above-average health score for Google Maps search visibility, indicating steady local presence. The strongest results come from top ranking keywords in Ilam, Fendalton and Hei Hei, plus solid positions in Upper Riccarton. There is opportunity to improve aggregate visibility across more suburbs and push the borough score higher to reach top performers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
8.8Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
conveyancer
2Top three for "conveyancer" in 7 suburbs, seen in 70
1
Amiable Legal5.0 ★ (221) · Law firm
2
Cameron & Co Riccarton Office4.3 ★ (30) · Law firm
3
Ace Legal15.0 ★ (15) · Law firm
4
Christchurch Property Law Limited0.0 ★ (0) · Law firm
Map positionsChristchurch lawyers · 216 businesses
You are #27 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Ace Legal shows very low health in social presence, highlighting a lack of active profiles across key platforms. The two most important findings are missing Instagram and Facebook profiles and no TikTok activity, which limits local visibility and engagement. Completing these profiles could improve trust and reach among local clients in Christchurch.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
16 checks on your listings and social. You're seeing 3 of them.
0.4Room to grow
What customers seeWhere you rank
9:41
Gace legal upper riccarton
AllImagesMapsNews
ChristchurchLawyerace-legalAce Legal | ChristchurchLawyer
Top Lawyerscameron-co-riccarton-office-christchurchFound through search, not linked from anything you own
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch lawyers · 216 businesses
You are #207 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokChristchurchLawyerTop LawyersYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
5.1Room to grow
What customers seeWhere you rank
9:41
facebook
ace legal upper riccarton
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch lawyers · 216 businesses
You are #106 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Ace Legal shows a very high on-page SEO health score, indicating technical readiness for search engines. The most notable findings include: a perfect meta description within 130-150 characters, and a valid favicon plus a well‑tuned title tag. A key risk is the absence of an H1 tag on the page, which could limit clarity for search engines and visitors.

Strengths

  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Separate sites linking to youNo separate website links to yours.
  • 2
    The shape of your link profileNo links to your site were found, so there is no shape to read yet.
  • 3
    Pages linking to youVery few individual pages anywhere on the web link to yours, so there is almost nothing for search engines to follow back to you.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒acelegal.nz✓
✓Meta description
✓Favicon
1Separate sites linking to you
2The shape of your link profile
3Pages linking to you
Your websiteChristchurch lawyers · 216 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Ace Legal's website traffic health sits at 4.5 out of 10, indicating average performance and room for improvement. Key findings show organic traffic value already above the 25th percentile, while paid traffic is not yet measurable. Opportunities focus on starting a small paid campaign with targeted landing pages and improving organic visibility through fundamental SEO tweaks.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
3.9Room to grow
What customers seeWhere you rank
9:41
Glawyer ilam
AllMapsImagesShopping
2No ads from you on any search
www.robertsontoomeylaw.comIan Robertson & Co Lawyers Ilam Christchurch
www.acelegal.nzAce Legal: Lawyer In Christchurch | New Zealand

Ace Legal is a boutique law firm based in Ilam, Christchurch, New Zealand. We provide property based legal services including Property Law and Conveyancing ...

www.robertsontoomeylaw.comContact us | Lawyers Christchurch | Robertson Toomey Law
31About 11 visits a month from search, across 17 searches
Google search and trafficChristchurch lawyers · 216 businesses
You are #132 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Ace Legal's opening hours largely match Christchurch demand peaks, with strong midweek coverage around midday and late morning. The firm is open during several high-demand windows on Tuesday, Wednesday and Thursday, but remains closed during some popular weekend and early-hour times. No open hours fall in clearly low-demand windows, so the schedule is efficient overall.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
3.4Room to grow
What customers seeWhere you rank
9:41
Ace Legal
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5:30pm
Tuesday8:30am-5:30pm
Wednesday8:30am-5:30pm
Thursday8:30am-5:30pm
Friday8:30am-5:30pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch lawyers · 216 businesses
You are #143 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#88of 216 Christchurch lawyers
9:41
Christchurch lawyersOverall · 216 businesses
You are #88 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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