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ACED Accounting

Accounting firm · Westmorland, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

ACED Accounting

Accounting firm · Westmorland, Christchurch

Where you stand#138of 245 accountants
Overall health4.4/10across the eight areas

Going well

04Listings and social9.705Facebook page8.4

Where we can help

03Map positions4.507Google search and traffic4.502Reviews4.101Google listing3.508Opening hours2.506Your website-
How AI describes youMarketbase business report

What AI tells people about you

ACED Accounting is an accountancy practice based in Westmorland, Christchurch, offering bookkeeping, income tax returns, GST, FBT, PAYE, payroll and broader IRD-related services. The firm also assists with company formation and IRD audits. Registered with ATAINZ, ACED serves clients across New Zealand and emphasises practical support for small and family-run businesses.

ACED Accounting is an accountancy practice based in Westmorland, Christchurch, providing accounting and tax services across New Zealand. The firm lists bookkeeping, income tax returns, GST, FBT, PAYE returns, payroll and company formation among its core services, and states it handles IRD audits and other IRD-related queries.

Services include routine bookkeeping and payroll administration alongside preparation of GST, FBT and income tax returns. ACED Accounting notes experience with company formation and broader IRD matters, and identifies registration with ATAINZ and status as a Registered Tax and Business Advisor on its website.

Customers tend to report simplified bookkeeping, time savings and cost benefits; one testimonial on the site recommends Sachin and his accounting services. The website describes a background in a family business that shaped an understanding of how businesses operate, and a stated passion for helping businesses grow while navigating business rules and structures.

Locally, ACED Accounting positions itself as a practical provider for small and family-run enterprises seeking hands-on accounting and IRD support. Its combination of registered advisor credentials, range of compliance services and a stated customer-focused approach define how it presents itself to clients in Christchurch and beyond.

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01Google listingMarketbase business report

Your Google listing

ACED Accounting shows a low overall health on Google Business Listing, with room for basic data improvements. The top findings are the absence of a phone number and a logo, plus the listing status not clearly open. Strengths include a website link, a claimed listing, a complete address and a main image. Addressing the key gaps will improve visibility and trust.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    PhoneYour listing has no phone number, so the call button a customer expects to tap is not there and the ones in a hurry ring someone else.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
11 checks on your Google listing. You're seeing 6 of them.
3.5Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
ACED Accounting
ACED Accounting✓✓
0.0 ★★★★★ (0)
Accounting firm · Westmorland
Directions Website 1
OverviewReviewsPhotosAbout
From the business

We at ACED Accounting specialize in Bookkeeping, Income Tax Returns, GST, FBT, PAYE returns, Payroll, IRD audits, Company Formation, addressing all IRD-related queries and other accounting services.

3
Google listingChristchurch accountants · 245 businesses
You are #160 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

ACED Accounting shows a low overall health score on Google reviews, indicating potential hesitancy from new customers. Key findings point to a weak rating base, minimal review volume, and no responses to reviews. Focusing on accumulating positive reviews, resolving negative comments promptly, and starting respondent engagement will help improve trust and visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
4.1Room to grow
What customers seeWhere you rank
9:41
ACED Accounting
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch accountants · 245 businesses
You are #145 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

ACED Accounting shows a moderate health in Google Maps with potential to improve. The top findings show strong ranking for several Westmorland accounting keywords (positions 2 and 3) and solid local presence in the borough. Opportunity exists to lift beyond current bracket on aggregate maps results and sustain momentum to reach top borough performers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
4.5Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
accountant
1Top three for "accountant" in 1 suburb, seen in 2
1
Odyssey Accountants5.0 ★ (2) · Accounting firm
2
ACED Accounting20.0 ★ (0) · Accounting firm
3
GS Chartered Accountants and Advisors5.0 ★ (5) · Accounting firm
4
Jarvis Advanced Accounting Solutions5.0 ★ (18) · Accounting firm
Map positionsChristchurch accountants · 245 businesses
You are #136 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

ACED Accounting shows a very high health score with strong social presence. The top finding is outstanding Instagram and Facebook profiles, with a very high trust score, and a well-maintained LinkedIn Company listing. Key opportunities focus on expanding TikTok, TikTok Directory, GrabOne, Neighbourly profiles/directories to improve discoverability.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/aced-accounting-limited) found via: Google search results, Your website.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
9.7Strong
What customers seeWhere you rank
9:41
Gaced accounting westmorland
AllImagesMapsNews
FacebookacedaccountingACED Accounting | Facebook✓
LinkedInaced-accounting-limitedACED Accounting | LinkedIn✓
OpenLocallyaced-accounting-limited-westmorlandACED Accounting | OpenLocally
InstagramacedaccountingACED Accounting | Instagram✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch accountants · 245 businesses
You are #8 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInOpenLocallyYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top two opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
8 checks on your Facebook page. You're seeing 5 of them.
8.4Strong
What customers seeWhere you rank
9:41
facebook
acedaccounting✓
33 followers 2
FollowMessage
🌐 acedaccounting.co.nz✓
☎ +64 210 539 001✓
PostsAboutPhotosReviews
Facebook pageChristchurch accountants · 245 businesses
You are #41 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

ACED Accounting shows an above-average on-page SEO health with a score of 6.4 out of 10. Strengths include a valid favicon, relevant meta description, an H1 tag, a compact page size under 256KB, and adequate text length. The main opportunity areas are lowering the frames usage and improving load speed, plus refining meta description and title tag to better target customers.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Separate sites linking to youNo separate website links to yours.
  • 2
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 3
    The shape of your link profileNo links to your site were found, so there is no shape to read yet.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒acedaccounting.co.nz✓✓
✓Favicon
1Separate sites linking to you
2On-page score
3The shape of your link profile
Your websiteChristchurch accountants · 245 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

ACED Accounting shows an average overall website traffic health score of 4.4 out of 10, indicating room for improvement in traffic and visibility. Key findings include well above the bottom quartile for organic traffic value and total organic traffic, but no measurable paid traffic yet and little paid spend detected. Focus should be on small, targeted paid campaigns and refining organic fundamentals.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
4.5Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
2No ads from you on any search
ACED AccountingNot in these results
31About 1 visits a month from search, across 1 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #134 for Google search and traffic
See how to fix all 3 →
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08Opening hoursMarketbase business report

Your hours against demand

ACED Accounting has no recorded opening hours, so temporal alignment with Christchurch demand cannot be measured directly. The absence of hours creates likely missed opportunities during common weekday search peaks for accounting services and prevents identification of strong alignment. Publishing accurate opening hours and matching them to typical business-search patterns will clarify where the firm already meets demand and where extending or shifting hours could be commercially useful.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
2.5Room to grow
What customers seeWhere you rank
9:41
ACED Accounting
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch accountants · 245 businesses
You are #185 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#138of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #138 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 245 accountants in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

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