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Adelphi Insurance Brokers

Insurance broker · Addington-Middleton, Christchurch

What your customers see when they look for you, and where that puts you among 121 Christchurch insurance brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch insurance brokers · 121 businesses
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Executive summaryExclusive Marketbase business report

Adelphi Insurance Brokers

Insurance broker · Addington-Middleton, Christchurch

Where you stand#43of 121 insurance brokers
Overall health6.5/10across the eight areas

Going well

08Opening hours10.003Map positions9.201Google listing8.802Reviews8.7

Where we can help

07Google search and traffic4.105Facebook page3.804Listings and social2.306Your website-
How AI describes youMarketbase business report

What AI tells people about you

Adelphi Insurance Brokers, based in Riccarton, Christchurch, is a nationwide Kiwi‑owned brokerage offering personal, business, life, farmer and KiwiSaver insurance. The team of advisers and customer support staff work to build personalised protection packages and guide clients through cover options. Customers can expect knowledgeable, efficient service and clear explanations, especially for KiwiSaver and life insurance enquiries.

Adelphi Insurance Brokers is a nationwide Kiwi-owned insurance brokerage based in Riccarton, Christchurch. The firm describes itself as focused on protecting clients' lifestyle, income, family and business through tailored insurance solutions.

The brokerage lists services including personal insurance, business insurance, life insurance, farmer's insurance and KiwiSaver. Adelphi states its advisers create personalised protection packages by first understanding clients' needs and circumstances, aiming to deliver maximum cover at an affordable price.

Customer feedback highlights efficient, knowledgeable service and clear explanations, with repeated mentions of positive experiences around KiwiSaver advice and life/health interactions. Reviews reference advisers who take time to explain options in plain language and make processes straightforward for clients.

Locally, Adelphi combines a Riccarton presence with nationwide reach and a team of expert advisers and customer support staff. The firm positions itself around personalised advice and support for individuals, farmers and businesses seeking insurance and KiwiSaver guidance in Christchurch and across New Zealand.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Adelphi Insurance Brokers shows an excellent overall health on Google Business Listing with a score of 9.8 out of 10, indicating strong completeness and optimisation. The strongest finding is that the listing has a claimed status and an easily accessible phone number for customers. A key opportunity is to add photos to better illustrate services and value.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 2
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
11 checks on your Google listing. You're seeing 5 of them.
8.8Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Adelphi Insurance Brokers
1
Adelphi Insurance Brokers✓✓
4.9 ★★★★★ (70)
Insurance broker · Addington-Middleton2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

What we can help you with? Personal Insurance Business Insurance Life Insurance Farmer's Insurance Kiwi Saver Your health and your ability to earn an income are your two most important assets. Adelphi’s team of expert advisers and friendly customer support staff work alongside you to protect your lifestyle, your income, your family and your business should an unexpected life event occur. Adelphi Insurance Brokers Ltd is a nationwide Kiwi owned insurance brokerage with a wealth of experience in the New Zealand Insurance Industry. We are committed to providing exceptional service by first understanding your needs and circumstances, then developing a Personalised Protection Package to give you maximum cover at an affordable price.

Google listingChristchurch insurance brokers · 121 businesses
You are #15 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Adelphi Insurance Brokers shows a healthy Google review profile with a high health score of 8.5 out of 10. The business benefits from strong star ratings and a solid review base, while engagement with reviewers is improving. The top opportunities focus on boosting response rate and pushing rating confidence, with room to push into the top tiers of reviews and total counts.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateYou reply to some of your reviews but not most, so a customer scrolling your page finds long stretches where nobody answered.
  • 2
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
  • 3
    Star ratingYour rating is higher than most of this market, and it is the first thing a customer reads about you.
4 checks on your reviews. You're seeing 3 of them.
8.7Strong
What customers seeWhere you rank
9:41
Adelphi Insurance Brokers
OverviewReviewsPhotosAbout
4.9★★★★★70 reviews
5
4
3
2
13
kiwisaver 26helpful staff 20clear explanations 7efficient process 5unbiased advice 4financial advice 3
2How far your rating and your review count together can be trusted
R
Robin C.★★★★★ · 9 months ago

Brittany Waaka has expedited our claims with immediate and informative feedback. She is quick to reply and has kept us fully informed, answered all our questions and expedited our claims. Our trust in Brittany has encouraged our confidence...

Response from the owner1

Robin, we’re glad to hear about your experience with us and truly appreciate your feedback. Thank you!

B
Bruce C.★★★★★ · 9 months ago

Andrew has been my financial adviser for a number of years and his advice has always been sound. He is readily accessible and has guided us (my wife and I) through paying off our mortgage, and identifying the best investment package for our...

Response from the owner

Thank you, Bruce, for your valuable review. We truly appreciate it.

Google reviewsChristchurch insurance brokers · 121 businesses
You are #17 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Adelphi Insurance Brokers shows a very high overall health score for Google Maps search visibility, indicating strong presence across city searches and solid performance in the business's suburb. The top opportunities relate to maintaining momentum: continued performance above the local median and strengthening borough presence to reach top performers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
9.2Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
insurance broker
2Top three for "insurance broker" in 3 suburbs, seen in 66
1
Amicus Insurance Brokers4.5 ★ (13) · Insurance broker
2
Adelphi Insurance Brokers14.9 ★ (70) · Insurance broker
3
Blue Star Insurance Limited5.0 ★ (1) · Insurance broker
4
Maitai Insurance Brokers0.0 ★ (0) · Insurance broker
Map positionsChristchurch insurance brokers · 121 businesses
You are #11 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Adelphi Insurance Brokers shows an above-average health score for social presence at 6.7 out of 10, indicating solid overall visibility though room for growth. Key strengths include an outstanding Instagram presence and well-maintained LinkedIn listings that support credible reach to customers. Opportunities lie mainly in completing missing profiles on Facebook, TikTok, GrabOne, Neighbourly and Yellow Profile to broaden discovery.

Strengths

  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/adelphi-insurance) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
14 checks on your listings and social. You're seeing 4 of them.
2.3Room to grow
What customers seeWhere you rank
9:41
Gadelphi insurance brokers addington-middleton
AllImagesMapsNews
LinkedInicib-limitedAdelphi Insurance Brokers | LinkedIn✓
IBANZ Broker10095-s123Found through search, not linked from anything you own
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch insurance brokers · 121 businesses
You are #94 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInIBANZ BrokerYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
3.8Room to grow
What customers seeWhere you rank
9:41
facebook
adelphi insurance brokers addington-middleton
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch insurance brokers · 121 businesses
You are #76 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Adelphi Insurance Brokers shows a modest on-page health score for its homepage, with several strengths already in place. The site has a valid favicon, a relevant title tag, and an H1 tag, plus page load times under 3 seconds and HTTPS-secured resources. The main opportunity areas relate to title and meta description length and removing frames and render-blocking resources.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 2
    Page titleThe headline on your home page is either a single word or long enough that a search result cuts it off part way through.
  • 3
    On-page scoreMost checks on your home page pass, so someone clicking through from a search gets a page that opens quickly and says what it is.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒adelphiinsurance.nz✓✓
✓Favicon
1Meta description
2Page title
3On-page score
Your websiteChristchurch insurance brokers · 121 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Adelphi Insurance Brokers shows a below-average website traffic health score of 3.9 out of 10. The overall trend indicates limited organic and paid visibility, with opportunities concentrated in refining organic traffic value and initiating modest paid efforts to generate measurable traffic and conversions for customers seeking protection plans.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
4.1Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
2No ads from you on any search
Adelphi Insurance BrokersNot in these results
31About 15 visits a month from search, across 1 searches
Google search and trafficChristchurch insurance brokers · 121 businesses
You are #72 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Adelphi Insurance Brokers' published hours mostly align with local demand peaks for weekday business enquiries, but there are clear gaps and a few low-value open hours. Strong alignment appears during standard weekday mornings when clients search for insurance advice. Missed opportunities exist in late-evening and weekend windows when searches are high but the office is closed. Consider modestly extending weekday evening hours or adding a short Saturday shift focused on consultations, while trimming low-demand mid‑afternoons if staffing is constrained.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
Adelphi Insurance Brokers
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch insurance brokers · 121 businesses
You are #1 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#43of 121 Christchurch insurance brokers
9:41
Christchurch insurance brokersOverall · 121 businesses
You are #43 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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