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Adept Hair

Hair salon · Avondale (Christchurch City), Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

Adept Hair

Hair salon · Avondale (Christchurch City), Christchurch

Where you stand#430of 498 hair salons & barbers
Overall health1.4/10across the eight areas

Going well

03Map positions6.9

Where we can help

08Opening hours2.802Reviews2.001Google listing1.605Facebook page1.504Listings and social1.107Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Adept Hair is a hair salon in Avondale, Christchurch, offering cuts and colour services. The salon is run by stylist Rachelle and presents as a smart, clean, professional space. Customers commonly praise its colour work and regular cuts, and many return after positive experiences with both styling and lasting colour results.

Adept Hair is a hair salon located in Avondale, Christchurch. It is presented as a smart, clean, professional salon and is associated with stylist Rachelle, who is mentioned by name in customer feedback. The salon operates within the local hair and barbering sector and focuses on personalised hair services for clients in the area.

The salon's visible specialisations in customer comments include hair colouring and cutting. Reviews repeatedly reference colour work that meets expectations and cuts that clients are happy with. The salon's services are described in terms of styling, colour application and routine haircuts that clients return for over time.

Customers tend to report consistently positive experiences, noting that they leave satisfied and return for further appointments. Feedback highlights long-lasting colour results, careful cutting and professional salon presentation. Several comments indicate strong recommendations from clients who describe the stylist's colour and cut work as reliable and pleasing.

Locally, Adept Hair is distinguished by its reputation for dependable colour and cut services and by the named stylist who appears in many reviews. The combination of a tidy, professional salon environment and repeat customer praise for colour longevity and consistent cuts is a practical summary of what clients can expect when booking with Adept Hair in Avondale.

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01Google listingMarketbase business report

Your Google listing

Adept Hair's Google Business listing shows a low overall health score, with key gaps in contact and discovery details. The profile is claimed with a clear address and current main image, and the listing indicates open-for-business status. The most important findings are the missing website link and phone number, and a minimal description, alongside growing photo uploads.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    PhoneYour listing has no phone number, so the call button a customer expects to tap is not there and the ones in a hurry ring someone else.
  • 3
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
11 checks on your Google listing. You're seeing 6 of them.
1.6Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Adept Hair
Adept Hair✓✓
4.8 ★★★★★ (6)
Hair salon · Avondale (Christchurch City)
Open 4 days · late Wed and Thu ✓
Directions No website 21
OverviewReviewsPhotosAbout
From the business
No description yet3
Google listingChristchurch hair salons & barbers · 498 businesses
You are #418 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Adept Hair shows a low health score of 2.3 out of 10, indicating significant room for improvement in Google review performance. The most important findings are a lack of response to reviews and a growing but still limited total number of reviews. Ratings are improving and nearing the midpoint, suggesting positive momentum if engagement continues.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing 3 of them.
2.0Room to grow
What customers seeWhere you rank
9:41
Adept Hair
OverviewReviewsPhotosAbout
4.8★★★★★6 reviews 3
5
4
3
2
1
hairdresser 2colour 2
1How far your rating and your review count together can be trusted
Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #397 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Adept Hair shows an above-average health score in Google Maps search, with room to improve overall visibility beyond the current bracket. The top opportunities focus on lifting the aggregate Maps results and pushing the suburb/borough rank into the top 10% by refining the business listing presence in Avondale. Strong local keywords support ongoing visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
6.9Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
hair salon
1Top three for "hair salon" in 1 suburb, seen in 4
1
Star Style Hairdressing5.0 ★ (11) · Hair salon
2
Adept Hair24.8 ★ (6) · Hair salon
3
Beauty Aesthetics5.0 ★ (17) · Hair salon
4
Top to Toe Beauty5.0 ★ (21) · Hair salon
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #157 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Adept Hair shows a below-average health score of 4.2 out of 10, indicating room for improvement in social and directory presence. The most notable finding is a very strong Facebook presence, with a very high trust score, and a solid GrabOne listing. Opportunities lie in expanding on TikTok and Neighbourly profiles to reach new local and younger audiences.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe found your Instagram Profile page through search rather than through anything you own.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
14 checks on your listings and social. You're seeing 3 of them.
1.1Room to grow
What customers seeWhere you rank
9:41
Gadept hair avondale (christchurch city)
AllImagesMapsNews
Family Company Studioadept-hairAdept Hair | Family Company Studio
GrabOnebeauty-massage-spa/hairdressing-haircuts/p/adept-hair-16Adept Hair | GrabOne
InstagramadeptstyleAdept Hair | Instagram2
Freshalp/en/tt/hair-styling/in/nz-christchurch/phillipstownAdept Hair | Fresha
FacebookOvertheditchsalesAdept Hair | Facebook1
TiktokNo account found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #444 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFamily Company StudioGrabOneFreshaYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
1.5Room to grow
What customers seeWhere you rank
9:41
facebook
adept hair avondale (christchurch city)
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #425 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒google.com132
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Adept HairNot in these results
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Adept Hair's opening hours hit key weekend and midweek lunch peaks but miss several high-demand weekday lunch slots. Open times align with Saturday 11am-1pm and Wednesday 11am-12pm. The business is closed during popular Tuesday 11am-2pm and Monday 12pm periods, creating clear missed opportunities. Low-demand open hours are none, so adding weekday lunch hours could be commercially worthwhile.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.8Room to grow
What customers seeWhere you rank
9:41
Adept Hair
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
TuesdayClosed
Wednesday10am-8pm
Thursday10am-8pm
Friday10am-5pm
Saturday10am-4pm
SundayClosed
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #361 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 16 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#430of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #430 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 498 hair salons & barbers in Christchurch, checked - not a guess from overseas.
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Jeremy GrayFounder, Marketbase

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