marketbaseExclusive Marketbase Report
Prepared for

Admatha Resthome

Rest Home · Richmond (Christchurch City), Christchurch

What your customers see when they look for you, and where that puts you among 96 Christchurch retirement villages.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch retirement villages · 96 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Admatha Resthome

Rest Home · Richmond (Christchurch City), Christchurch

Where you stand#71of 96 retirement villages
Overall health2.6/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Admatha Resthome in Avonside, Christchurch provides specialist dementia care, offering hospital (D6) level services in a secure, homely setting. The facility features garden walkways, a stream and open-plan living areas with communal lounges, a piano and a kitchen. It aims to support residents with individualised, continuing dementia care and safe, familiar surroundings.

Admatha Resthome in Avonside, Christchurch is a residential dementia care home that provides hospital-level (D6) dementia services in a secure setting. The facility is set on grounds with garden areas and walkways beside a stream, and the layout emphasises open-plan living areas intended to feel homely and accessible for residents.

The service offering focuses on continuing hospital or D6 dementia care, with individualised specialist care for people who require a higher level of clinical support. Indoor spaces include communal lounges, a piano for music and entertainment, and a kitchen that contributes to a domestic atmosphere through home baking. Outdoor areas provide benches and sheltered paths for safe wandering.

Customers tend to experience attentive, family-oriented care; reviews indicate residents were kept safe and families were supported during difficult times. The home's staff are described as communicative and encouraging, contributing to lounges being spaces of conversation and activity. The secure grounds, garden setting and indoor features such as music and shared meals shape everyday life for residents.

What distinguishes Admatha locally is the combination of hospital-level dementia care with a deliberately domestic environment: secure outdoor wandering areas, open-plan communal living, and routines that include music and baking. This blend of clinical support and homely features defines the facility's approach to dementia care in Christchurch.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Admatha Resthome shows a mixed health picture on Google Business. Overall health is 0.8/10, indicating significant gaps to improve visibility and trust. The listing already has a clear title, phone, full address and a main image, while reviews and photos are underdeveloped. Key strengths include accurate basic details and presence of a main image; top opportunities focus on ownership, web presence, and a richer description.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    PhoneYour listing carries a phone number, so the call button is live for anyone who finds you on a phone.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 3
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
11 checks on your Google listing. You're seeing 6 of them.
0.3Room to grow
9:41
Tiles © Esri
Admatha Resthome1✓
Own this business?
4.0 ★★★★★ (2)
Rest Home · Richmond (Christchurch City)
Open 7 days ✓
DirectionsCall No website ✓2
OverviewReviewsPhotosAbout
From the business
No description yet3
Google listingChristchurch retirement villages · 96 businesses
You are #93 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Admatha Resthome shows a very low health score and limited engagement with Google reviews. Overall health is 0.8 out of 10, indicating significant improvement opportunities. Key findings include a lack of responses to reviews and a growing, but still small, review base. Efforts to improve star rating and total reviews are underway but not yet strong.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
4 checks on your reviews. You're seeing 3 of them.
0.7Room to grow
9:41
Admatha Resthome
OverviewReviewsPhotosAbout
4.0★★★★★2 reviews
5
4
3
2
13
1How far your rating and your review count together can be trusted
Google reviewsChristchurch retirement villages · 96 businesses
You are #89 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Admatha Resthome shows a low overall health score in Google Maps search, with room for moderate improvement. Top findings include strong rankings for several Richmond and Avonside related terms, and solid presence in nursing home and retirement home queries in the area. The business should continue building on existing top terms while expanding visibility in broader maps queries.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
2.4Room to grow
9:41
1234Tiles © Esri
1Top three for "nursing home" in 3 suburbs, seen in 7
1
Admatha Resthome24.0 ★ (2) · Rest Home
2
Windsor House4.7 ★ (11) · Rest Home
3
Windsorcare4.3 ★ (40) · Rest Home
4
Promisia Aldwins House3.4 ★ (26) · Rest Home
Map positionsChristchurch retirement villages · 96 businesses
You are #73 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Admatha Resthome shows average overall health in the Citations & Social Presence area, with a 5.4 out of 10. Facebook presence is outstanding, indicating a strong, authoritative profile and effective engagement. Key strengths include a published Facebook profile and high trust on the business's own site, which supports trust with customers and potential listings on other directories.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Age Concern ListingWe can see your Age Concern Listing listing (https://ageconcerncan.org.nz/admatha-rest-home) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
20 checks on your listings and social. You're seeing 5 of them.
5.8Room to grow
9:41
Gadmatha resthome richmond (christchurch city)
AllImagesMapsNews
FacebookAdmatha-Dementia-Care-226982987704790Admatha Resthome | Facebook✓
Age Concernadmatha-rest-homeAdmatha Resthome | Age Concern✓
Aged AdvisorAdmatha-Dementia-Care-Richmond-ChristchurchAdmatha Resthome | Aged Advisor
Eldernet Provideradmatha-lodge-dementia-care-nzAdmatha Resthome | Eldernet Provider
Healthpointdementia-care-nz-admatha-homeAdmatha Resthome | Healthpoint
Healthpagesrest-homes-hospitals-admatha-dementia-careAdmatha Resthome | Healthpages
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch retirement villages · 96 businesses
You are #41 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokAge ConcernAged AdvisorEldernet ProviderYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.

Top three opportunities

  • 1
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    An email addressA customer who would rather put a request in writing at ten at night has only Messenger to work with, because the page carries no email address.
9 checks on your Facebook page. You're seeing 6 of them.
3.8Room to grow
9:41
facebook
Admatha Dementia Care | Christchurch1
352 followers 2
We provide residential dementia care in a loving, warm and homely environment where each person is supported to experience each moment richly.
FollowMessage
★ 2 reviews · recommended
🌐 dementiacarenz.co.nz/our-homes/admatha-christchurch✓
☎ +64 3-385 1286✓
PostsAboutPhotosReviews
Facebook pageChristchurch retirement villages · 96 businesses
You are #60 for your Facebook page
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Admatha Resthome's on-page health sits at 3.2 out of 10, below average, indicating room for improvement in technical factors that influence search visibility. The strongest near-term findings are a fast page load under 3 seconds and a valid favicon, both supporting a better user experience while ongoing work targets meta description and title tag health.

Strengths

  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    Page titleThe headline on your home page is either a single word or long enough that a search result cuts it off part way through.
  • 3
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
⚠dementiacarenz.co.nz
✓Favicon
✓Page load speed
✓Page file size
1Meta description
2Page title
3Separate sites linking to you
Your websiteChristchurch retirement villages · 96 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Admatha Resthome shows an average overall health for website traffic with room for gains. Key findings point to a lack of measurable paid traffic and spend, while organic traffic remains above the bottom quartile and organic value is above the 25th percentile. Focused improvements in paid campaigns and continued SEO refinement could yield meaningful results.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
4.3Room to grow
9:41
G
AllMapsImagesShopping
2No ads from you on any search
Admatha ResthomeNot in these results
31About 721 visits a month from search, across 174 searches
Google search and trafficChristchurch retirement villages · 96 businesses
You are #55 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Admatha Resthome's opening hours align well with local demand for mid-afternoon weekday visits, particularly Tuesday and Wednesday early afternoons and Thursday 1pm. No high-demand hours are missed. Some late-evening and early-morning hours are open despite low local search activity, suggesting possible inefficiency. A modest tightening of late-night hours or reassigning staffing could reduce cost without losing demand coverage.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
7.7Good
9:41
Admatha Resthome
OverviewReviewsPhotosAbout
Hours 1
Monday12am-12am
Tuesday12am-12am
Wednesday12am-12am
Thursday12am-12am
Friday12am-12am
Saturday12am-12am
Sunday12am-12am
Opening hoursChristchurch retirement villages · 96 businesses
You are #23 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 76 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#71of 96 Christchurch retirement villages
9:41
Christchurch retirement villagesOverall · 96 businesses
You are #71 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 96 retirement villages in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for