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Admin & Beyond

Bookkeeping service · Aranui, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Admin & Beyond

Bookkeeping service · Aranui, Christchurch

Where you stand#113of 245 accountants
Overall health5.4/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Admin & Beyond is a mobile bookkeeper, administrator and personal assistant based in Aranui, Christchurch. They handle bookkeeping, invoicing, payroll, bank reconciliations, GST and MYOB/Xero setup and training. The service focuses on getting paperwork and admin tasks done so customers can focus on running their businesses, with mobile support and practical software help.

Admin & Beyond provides mobile bookkeeping, administration and personal assistant services from Aranui in Christchurch. The practice positions itself as a hands-on support service that manages bookkeeping, payroll, bank reconciliations, GST preparation and daily cashbook work for small to medium businesses.

Services include invoicing, debtors and creditors control, PAYE and payday filing, payroll, and software setup and training for MYOB and Xero. The business also lists system writing, KPIs, email monitoring, new business setup and wider general admin tasks among its offerings, and states it can assist with a broad range of administration requirements.

Customers can expect practical, task-focused support aimed at reducing paperwork and administrative burden. The provider emphasises experience from working in chartered accountancy firms and with small to medium businesses, and offers mobile assistance alongside training and software configuration to help clients manage their accounts and reporting.

Locally, Admin & Beyond describes itself as a mobile, experienced bookkeeping and admin resource for Aranui and Christchurch clients. The combination of bookkeeping, payroll and software training, plus on-the-ground administration and PA support, is presented as the core local offering that helps customers keep accounting and admin processes running.

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01Google listingMarketbase business report

Your Google listing

The Google Business Listing for Admin & Beyond shows a very high health score of 8.7 out of 10, indicating strong completeness and optimisation. The listing is claimed, open status is accurate, and essential contact and website links are present, supporting easy customer outreach. Two key findings: the listing already has a phone number and website link, with room to add more visual content.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 2
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 3
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
11 checks on your Google listing. You're seeing 6 of them.
8.3Strong
9:41
Tiles © Esri
1
Admin & Beyond✓✓
0.0 ★★★★★ (0)
Bookkeeping service · Aranui3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

We are your mobile Bookkeeper, Administrator and Personal Assistant. We FOCUS on getting what you need done, so you can FOCUS on your business; because we know paperwork is hard! For all your Bookkeeping, Personal Assistant, and Administration requirements including: • Daily Cashbook • Invoicing • Bank Reconciliations • Payroll & Pay Day Filing • Debtors & Creditors Control • GST Preparation • MYOB & Xero • Software Setup & Training • New Business Setup …… and Beyond – Just ask!

2
Google listingChristchurch accountants · 245 businesses
You are #43 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Admin & Beyond shows a below-average health score, signalling room for improvement in Google reviews. The two most important findings are that the overall rating is at the bottom of the scale and there are very few or no reviews, which can deter potential customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
4.1Room to grow
9:41
Admin & Beyond
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch accountants · 245 businesses
You are #145 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Maps Search Performance for Admin & Beyond shows a healthy standing, with an overall health score of 7.9 out of 10. The business ranks well across city-wide searches and especially strong in its own suburb. The top opportunities focus on maintaining and expanding visibility in multiple local suburbs while pushing the suburb performance into higher percentile.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
7.5Good
9:41
1234Tiles © Esri
1Top three for "payroll service" in 3 suburbs, seen in 8
1
Admin & Beyond20.0 ★ (0) · Bookkeeping service
2
The Paymasters Limited5.0 ★ (3) · Bookkeeping service
3
GS Chartered Accountants and Advisors5.0 ★ (5) · Bookkeeping service
4
Sweet As Business5.0 ★ (1) · Bookkeeping service
Map positionsChristchurch accountants · 245 businesses
You are #61 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Admin & Beyond shows a mixed presence health with a 4.3 out of 10. The strongest current asset is active LinkedIn and Neighbourly listings, while opportunities lie in Instagram, TikTok and Yellow Directory profiles. Addressing these gaps should improve local visibility and trust among customers and clients.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Neighbourly ProfileWe can see your Neighbourly Profile listing (https://www.neighbourly.co.nz/business/admin-beyond) found via: Google search results.
  • ✓
    LinkedIn ProfileWe can see your LinkedIn Profile listing (https://linkedin.com/in/lynda-walters-smith-6bb157118) found via: Your website.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
7.8Good
9:41
Gadmin & beyond aranui
AllImagesMapsNews
FacebookadminbeyondAdmin & Beyond | Facebook✓
LinkedInlynda-walters-smith-6bb157118Admin & Beyond | LinkedIn✓
OpenLocallyadmin-beyond-aranuiAdmin & Beyond | OpenLocally
Neighbourlyadmin-beyondAdmin & Beyond | Neighbourly✓
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch accountants · 245 businesses
You are #55 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInOpenLocallyNeighbourlyYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
  • 3
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
5 checks on your Facebook page. You're seeing all of them.
5.0Room to grow
9:41
facebook
Admin & Beyond✓
331 followers 3
Your mobile Personal Assistant, Bookkeeper & Administrator.2
FollowMessage
🌐 adminbeyond.co.nz✓
☎ 021 129 3620
PostsAboutPhotosReviews
Facebook pageChristchurch accountants · 245 businesses
You are #124 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Admin & Beyond shows an average on-page SEO health score of 5.4 out of 10. Strengths include a valid favicon, a compact page size, no use of frames, an SEO-friendly URL and a relevant title tag. Key opportunities focus on improving on-page SEO score, refining the meta description length, adjusting the title tag length, adding an H1 tag, and increasing content length to surpass 1024 characters.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 3
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒adminbeyond.co.nz✓
✓Favicon
✓Page file size
1On-page score
2Separate sites linking to you
3Meta description
Your websiteChristchurch accountants · 245 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Admin & Beyond shows a low overall traffic health score, indicating limited organic and paid visibility. Key findings point to near zero earned organic traffic value and no organic traffic, with no organic keywords ranking in the top 100. Paid traffic metrics are also minimal, suggesting small or no campaigns and landing page tracking opportunities.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
9:41
G
AllMapsImagesShopping
No ads from you on any search
Admin & BeyondNot in these results3
21About 0 visits a month from search, across 0 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #144 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Admin & Beyond's published hours show limited alignment with local demand. All 26 weekly open hours coincide with high-demand windows, concentrated on Thursday mornings and early afternoons (9-11am, 1-2pm). However there are 61 missed high-demand hours when the business is closed, notably Tuesday and late Thursday afternoons and Sunday mornings. The schedule has no low-demand open hours, but closing during several peak windows suggests lost commercial opportunity.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
3.0Room to grow
9:41
Admin & Beyond
OverviewReviewsPhotosAbout
Hours 1
Monday9am-3pm
Tuesday9am-3pm
Wednesday9am-1pm
Thursday9am-3pm
Friday9am-1pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch accountants · 245 businesses
You are #173 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 67 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#113of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #113 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

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