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Affinity Fitness

Gym · Addington-Middleton, Christchurch

What your customers see when they look for you, and where that puts you among 115 Christchurch yoga & pilates.

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Checked12 October 2026
Your marketChristchurch yoga & pilates · 115 businesses
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Executive summaryExclusive Marketbase business report

Affinity Fitness

Gym · Addington-Middleton, Christchurch

Where you stand#7of 115 yoga & pilates
Overall health9.5/10across the eight areas

Going well

04Listings and social10.002Reviews9.705Facebook page9.307Google search and traffic8.708Opening hours8.401Google listing6.4

Where we can help

03Map positions0.106Your website-
How AI describes youMarketbase business report

What AI tells people about you

Affinity Fitness is a 24/7 gym based in Riccarton, Christchurch, offering 1500m² of training space with premium equipment and outdoor zones. The facility features Technogym and LifeFitness kit, a boxing area, Booty Builder, 3D body scan and qualified trainers for goal planning. Reviews highlight well maintained, clean equipment, friendly staff and accessible hours.

Affinity Fitness is a 24/7 gym located in Riccarton, Christchurch, occupying about 1500m² of space. It presents itself as a large, all-hours training facility for people who want flexible access to a range of gym options in a suburban setting.

The gym lists a range of dedicated zones and equipment, including Technogym, LifeFitness and Concept 2 machines, a 100m² boxing area, an outdoor gym space for sleds and tyre work, and a Booty Builder station. Services include qualified trainers for goal planning and a complimentary 3D body scan to track progress. Memberships and all-day access are central to its offer.

Customer review themes point to consistently positive experiences around equipment, cleanliness and staff. Reviews describe the facility as well equipped and well maintained, with friendly and helpful trainers. The 24/7 access and perceived value for price are also commonly mentioned by customers, which suggests convenience and reliability are notable aspects of the everyday experience.

Locally, Affinity Fitness presents as a sizeable, full-service 24/7 gym in Riccarton with a mix of indoor and outdoor training options and specialist kit. Its combination of premium machines, dedicated training zones, trainer support and extended opening hours defines what it offers to clients in Christchurch.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Affinity Fitness shows an above-average health score and solid profile basics, with several essential fields already in place. The listing includes a website link, a phone number, a claimed status, and an open-for-business indicator, which supports easy customer outreach and transparency. The main gap is a sparse business description that could help differentiate services.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
11 checks on your Google listing. You're seeing 5 of them.
6.4Good
What customers seeWhere you rank
9:41
Tiles © Esri
Affinity Fitness
Affinity Fitness✓✓
4.8 ★★★★★ (495)
Gym · Addington-Middleton2
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch yoga & pilates · 115 businesses
You are #42 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Affinity Fitness shows a very high health score on Google reviews, with strong social proof from a large number of reviews. The top finding is the outstanding total reviews, placing the listing in the top 10% for reputation. A key area for improvement is responding to reviews, where no responses have been recorded yet, which can affect customer trust.

Strengths

  • ✓
    Review countYou hold one of the deepest review banks in this market - social proof that does its own selling.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
  • 3
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
4 checks on your reviews. You're seeing all of them.
9.7Strong
What customers seeWhere you rank
9:41
Affinity Fitness
OverviewReviewsPhotosAbout
4.8★★★★★495 reviews ✓
5
4
3
2
12
friendly staff 143not too busy 17equipment variety 16modern equipment 14outdoor area 8spacious gym 5
3How far your rating and your review count together can be trusted
Google reviewsChristchurch yoga & pilates · 115 businesses
You are #4 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Affinity Fitness shows a very low overall Google Maps health score of 0.2 out of 10, indicating limited visibility in Maps searches. The top opportunities focus on improving aggregate Maps results and boosting local, borough-specific presence. Best-performing keywords include yoga-related terms in Riccarton, suggesting some local relevance that can be leveraged for broader fitness searches.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
0.1Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
yoga studio
1Seen in 2 searches across Christchurch, top three in none
1
Stillnessandme Yoga Studio by Vicky5.0 ★ (1) · Gym
2
Soul Studio Hot Yoga4.9 ★ (85) · Gym
3
The Cove Wellness5.0 ★ (66) · Gym
4
Adapted Yoga and Pilates - Sockburn Studio5.0 ★ (17) · Gym
↓
Affinity Fitness2Further down, below the first results
Map positionsChristchurch yoga & pilates · 115 businesses
You are #114 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Affinity Fitness shows a very high health score for social presence at 10.0, indicating strong visibility across Instagram, Facebook and TikTok. The top takeaways are strong, well-maintained profiles with high trust scores and a solid reach, while several directory opportunities remain unclaimed, which could expand local discovery.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Tiktok ProfileWe found your Tiktok Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 2
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    LinkedIn CompanyWe could not find an active LinkedIn Company listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 6 of them.
10.0Strong
What customers seeWhere you rank
9:41
Gaffinity fitness addington-middleton
AllImagesMapsNews
FacebookaffinityfitnessnzAffinity Fitness | Facebook✓
Instagramaffinity_fitAffinity Fitness | Instagram✓
Tiktok@affinityfitnessAffinity Fitness | Tiktok✓
Freshaaffinity-fitness-blenheim-road-christchurch-KzELY7Affinity Fitness | Fresha
Yelpaffinity-fitness-christchurchAffinity Fitness | Yelp
GrabOnepartners/affinity-fitnessAffinity Fitness | GrabOne
YellowNo listing found1
NeighbourlyNo listing found2
LinkedInNo listing found3
Listings and socialChristchurch yoga & pilates · 115 businesses
You are #1 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaYelpGrabOneYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    Recommendations on your pageYour recommendation count is one of the deeper collections in this market, and enough of it is written by other people that the page does some of the arguing for you.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top two opportunities

  • 1
    What your page says about youThere is more in your intro than in half the pages here, so a visitor has a real sense of the business before they reach the photos.
  • 2
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
9 checks on your Facebook page. You're seeing 5 of them.
9.3Strong
What customers seeWhere you rank
9:41
facebook
affinityfitnessnz✓
2.7K followers 2
Strength | Cardio | Boxing | Functional Training | Booty Builder Christchurch’s 24/7 gym. Always Improving, Endless Possibilities.1
FollowMessage
★ 32 reviews · recommended ✓
🌐 affinityfitness.co.nz✓
☎ +64 3-338 3000
PostsAboutPhotosReviews
Facebook pageChristchurch yoga & pilates · 115 businesses
You are #9 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Affinity Fitness shows an average on-page SEO health score with clear strengths in fundamentals. Key achievements include a valid favicon, a precise title tag, an existing H1, an SEO-friendly URL, and page load under three seconds. Opportunities focus on meta description length, title tag length, reducing render-blocking resources, and ensuring text-to-page size balance to avoid overly dense content.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 2
    Page titleYour home page headline does not fit the space a search result gives it, so a searcher sees either a half-empty line or one that trails off before your name arrives.
  • 3
    On-page scoreMost checks on your home page pass, so someone clicking through from a search gets a page that opens quickly and says what it is.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒affinityfitness.co.nz✓✓
✓The shape of your link profile
1Meta description
2Page title
3On-page score
Your websiteChristchurch yoga & pilates · 115 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Affinity Fitness shows a very strong overall health of 8.6, indicating solid website traffic and keyword visibility for the local market. The strongest findings come from organic traffic value and local organic reach, both in the top percentiles. Focus remains on maintaining top rankings while exploring targeted paid activity at a cautious pace.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.7Strong
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
321No ads from you on any search
Affinity FitnessNot in these results
About 6,403 visits a month from search, across 621 searches
Google search and trafficChristchurch yoga & pilates · 115 businesses
You are #16 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Affinity Fitness's published hours align well with local demand: most popular windows during weekday evenings (notably Tuesday and Thursday 5-6pm) and Saturday 9am are open. There are no closed high-demand hours, so no missed peak trade. Some hours run during low-demand windows (Thursday 8pm, Saturday 4-5pm, Tuesday and Wednesday 8pm) and could be reviewed for staffing or programming efficiency.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
8.4Strong
What customers seeWhere you rank
9:41
Affinity Fitness
OverviewReviewsPhotosAbout
Hours 1
Monday12am-12am
Tuesday12am-12am
Wednesday12am-12am
Thursday12am-12am
Friday12am-12am
Saturday12am-12am
Sunday12am-12am
Popular times Wednesday · Addington-Middleton
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Addington-Middleton look   You are shut
Opening hoursChristchurch yoga & pilates · 115 businesses
You are #19 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#7of 115 Christchurch yoga & pilates
9:41
Christchurch yoga & pilatesOverall · 115 businesses
You are #7 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
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  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 115 yoga & pilates in Christchurch, checked - not a guess from overseas.
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  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

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