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AKAccounting Ltd - Wigram

Accountant · Sockburn, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

AKAccounting Ltd - Wigram

Accountant · Sockburn, Christchurch

Where you stand#151of 245 accountants
Overall health3.9/10across the eight areas

Going well

04Listings and social6.5

Where we can help

02Reviews5.905Facebook page5.807Google search and traffic5.303Map positions4.101Google listing2.808Opening hours2.506Your website-
How AI describes youMarketbase business report

What AI tells people about you

AKAccounting Ltd - Wigram is an accountancy practice based in Wigram, Christchurch. The firm provides accounting services and client consultations with an emphasis on trust and confidentiality. Customers note a friendly, fast, and helpful approach to enquiries. AKAccounting serves local individuals and small businesses seeking practical bookkeeping, tax and general accounting support from a Christchurch-based team.

AKAccounting Ltd - Wigram is an accountancy practice located in Wigram, Christchurch. The firm positions itself around trust and credibility and offers confidential discussions for clients seeking accounting support in the local area.

Services include general accounting and bookkeeping assistance along with tax-related work and client consultations. The website highlights the practice's focus on confidential client conversations and a straightforward menu of accountancy services suitable for individuals and small businesses.

Customers tend to describe interactions as friendly, fast and helpful, indicating a customer experience that values responsiveness and practical assistance. Reviews point to a helpful front-line approach when addressing enquiries and moving through routine accounting tasks.

Locally, AKAccounting is presented as a Christchurch-based accounting option in Wigram that combines a privacy-minded approach with responsive service. That combination of trust-oriented messaging and a prompt, helpful client experience is the core of how the practice positions itself to nearby clients and small business owners.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

AKAccounting Ltd - Wigram shows a low overall health on Google Business Listing with a 1.7/10. The most important findings are that the listing is not claimed and its status is not clearly open, along with missing business description and few photos; a logo is also absent. These issues limit visibility and trust until addressed.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
2.8Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
AKAccounting Ltd - Wigram
3
AKAccounting Ltd - Wigram1✓
Own this business?
5.0 ★★★★★ (1)
Accountant · Sockburn
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch accountants · 245 businesses
You are #176 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

AKAccounting Ltd - Wigram shows solid health in Google reviews with a 4.9/10 health score. The standout achievement is a top-10% Google star rating, reflecting strong customer satisfaction. Key opportunities focus on increasing review count, improving response rate to reviews, and continuing to build rating confidence.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
5.9Room to grow
What customers seeWhere you rank
9:41
AKAccounting Ltd - Wigram
OverviewReviewsPhotosAbout
5.0★★★★★1 review 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #102 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

AKAccounting Ltd - Wigram shows a moderate overall Google Maps health score with room for improvement. The business ranks strongly for several top keywords in Wigram, including accountant and tax-related terms, while suburb-specific visibility is climbing but still below the midpoint. Focused work on aggregate and borough rankings could lift overall visibility over time.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
4.1Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
accountant
2Top three for "accountant" in 1 suburb, seen in 8
1
Patrick Fraher Ltd5.0 ★ (2) · Accountant
2
Emson McLaughlin Limited5.0 ★ (3) · Accountant
3
Allott Reeves & Co3.0 ★ (2) · Accountant
4
Nextstep Accountants | Business Advisors5.0 ★ (18) · Accountant
↓
AKAccounting Ltd - Wigram1Further down, below the first results
Map positionsChristchurch accountants · 245 businesses
You are #145 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

AKAccounting Ltd - Wigram shows a moderate overall health score of 5.3/10 for social presence and directories. The strongest confirmed asset is a highly trusted Facebook profile with very high trust signals, complemented by an accurate Yellow Directory listing. Key opportunities focus on building missing profiles (Instagram, TikTok, LinkedIn, LinkedIn Company, TikTok Directory) to broaden reach and credibility online.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    OpenLocally ListingWe can see your OpenLocally Listing listing (https://openlocally.com/akaccounting-ltd-wigram-sockburn) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 5 of them.
6.5Good
What customers seeWhere you rank
9:41
Gakaccounting ltd - wigram sockburn
AllImagesMapsNews
OpenLocallyakaccounting-ltd-wigram-sockburnAKAccounting Ltd - Wigram | OpenLocally✓
FacebookAKAccounting-Limited-100054472419406AKAccounting Ltd - Wigram | Facebook✓
InfobelakaccountingAKAccounting Ltd - Wigram | Infobel
Yellow/wigram/accountants-auditorsAKAccounting Ltd - Wigram | Yellow3
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch accountants · 245 businesses
You are #86 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokOpenLocallyInfobelYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 3
    People following your pageFewer people follow your page than follow half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
5.8Room to grow
What customers seeWhere you rank
9:41
facebook
AKAccounting Limited | Christchurch2
126 followers 3
Value for money home based Accounting. We can prepare your end of year accounts and tax returns. Monthly financial accounts and GST returns. Two locations Rolleston & Wigram.
FollowMessage
🌐 akaccounting.co.nz✓
☎ +64 27 532 8172✓
PostsAboutPhotosReviews
Facebook pageChristchurch accountants · 245 businesses
You are #104 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

AKAccounting Ltd - Wigram shows a below-average on-page SEO health, with a 4.1 out of 10. A key finding is that the meta description is missing, which affects click-through potential, while the site already has an H1 tag and fast load times that support basic clarity and usability.

Strengths

  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.
  • ✓
    H1 heading tagYour home page opens with a proper heading, so a visitor landing cold and a search engine reading the page are both told what this business is in the first line.

Top three opportunities

  • 1
    Separate sites linking to youNo separate website links to yours.
  • 2
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 3
    The shape of your link profileNo links to your site were found, so there is no shape to read yet.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠akaccounting.co.nz
✓Page load speed
✓Page file size
✓H1 heading tag
1Separate sites linking to you
2Meta description
3The shape of your link profile
Your websiteChristchurch accountants · 245 businesses
See how to fix all 3 →
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See the full website report
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

AKAccounting Ltd - Wigram shows average website traffic health with room for improvement in paid traffic. Organic traffic momentum is positive but needs steady SEO work. Key findings: paid traffic is not yet measurable and paid spend is not clear, while organic traffic value ranks above the 25th percentile and total traffic sits above the bottom quartile.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
5.3Room to grow
What customers seeWhere you rank
9:41
Gaccountant wigram
AllMapsImagesShopping
2No ads from you on any search
nz.jora.comAccountant jobs in Wigram, South Island - 514 vacancies - Jora
dixcartuk.comJulia Wigram FCA - Dixcart UK
akaccounting.co.nzContact - AK Accounting

12/40 Hayton Road, Wigram, Christchurch Open by appointment only. Phone 03 347 2268. Fax 03 347 2265. Mobile 0275 328 172. Copyright © 2026 AK Accounting. Read more

nz.linkedin.comTracy Summerfield - National Party Candidate for Wigram ...
31About 1 visits a month from search, across 6 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #115 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

AKAccounting Ltd - Wigram currently has no published opening hours, so specific alignment with Christchurch demand cannot be determined. Local search data shows clear customer activity peaks for accounting services, but without hours the firm may be missing peak-period enquiries and may be invisible during high-demand windows. Adding accurate opening hours will allow practical changes to match demand and reduce wasted availability.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
2.5Room to grow
What customers seeWhere you rank
9:41
AKAccounting Ltd - Wigram
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch accountants · 245 businesses
You are #185 for opening hours
See how to fix it →
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Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#151of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #151 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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