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AKAccounting Limited

Accounting firm · Rolleston North West, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

AKAccounting Limited

Accounting firm · Rolleston North West, Christchurch

Where you stand#152of 245 accountants
Overall health3.8/10across the eight areas

Going well

04Listings and social6.5

Where we can help

05Facebook page5.808Opening hours5.507Google search and traffic5.301Google listing5.002Reviews4.103Map positions4.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

AKAccounting Limited is a home-based accounting firm in Rolleston that prepares GST, payroll, rental accounts and business accounts, handles all end-of-year work and lodges income tax returns, and provides bookkeeping support. The practice is Xero certified and offers confidential discussions for clients seeking account preparation and ongoing bookkeeping services.

AKAccounting Limited is a home-based accounting firm located in Rolleston. The practice states it handles GST, payroll, rental accounts and business accounts, and manages all end-of-year work and income tax returns. The firm also lists bookkeeping as a core service and notes it is Xero certified.

Services cover core compliance and record-keeping tasks. Specifically, AKAccounting Limited prepares GST returns, processes payroll, maintains rental and business accounts, completes end-of-year accounts and lodges income tax returns. The business highlights bookkeeping support and Xero certification as part of its service offering.

The website references confidentiality and a focus on trust and credibility, and the firm invites clients to request a confidential discussion. Clients can therefore expect direct, home-based service with an emphasis on secure handling of financial records and hands-on account preparation and lodgement.

Locally, AKAccounting Limited is positioned as a Rolleston-based option for businesses and individuals needing routine accounting, tax and bookkeeping support. Its Xero certification and stated focus on confidential client discussions are prominent features. The practice's home-based setup and listed service range shape the practical offer available to Rolleston clients.

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01Google listingMarketbase business report

Your Google listing

AKAccounting Limited shows an average overall health for its Google Business Listing at 5.3/10. This signals room for improvement, with several high-priority gaps affecting customer discovery and credibility.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
5.0Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
AKAccounting Limited
2
AKAccounting Limited✓✓
0.0 ★★★★★ (0)
Accounting firm · Rolleston North West
Open 6 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Home based Accounting firm. We prepare GST, Payroll, Rental Accounts and business accounts, All End of year work. Income tax returns. Book Keeping service. Xero Certified.

1
Google listingChristchurch accountants · 245 businesses
You are #123 for your Google listing
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02ReviewsMarketbase business report

Your reviews

AKAccounting Limited shows very low health in Google reviews with a 0.9/10 score. The business has few or no reviews and no responses to existing feedback, creating a cautious impression for potential clients. The key finding is the need to start collecting and publicly addressing reviews to build trust and improve perceived credibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
4.1Room to grow
What customers seeWhere you rank
9:41
AKAccounting Limited
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch accountants · 245 businesses
You are #145 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

AKAccounting Limited is showing below-average visibility on Google Maps with a health score of 4.0 out of 10. The strongest area is top performance for several local keywords such as "accountant in rolleston north west, christchurch, new zealand" and related Rolleston-centric terms, indicating good relevance to the local market. Opportunities focus on improving aggregate and borough maps rankings to lift overall visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
4.0Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
accounting firm
1Top three for "accounting firm" in 4 suburbs, seen in 4
1
AKAccounting Limited20.0 ★ (0) · Accounting firm
2
Sidekick Selwyn5.0 ★ (5) · Accounting firm
3
SBA Small Business Accounting Rolleston5.0 ★ (9) · Accounting firm
4
Lay Associates5.0 ★ (2) · Accounting firm
Map positionsChristchurch accountants · 245 businesses
You are #148 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

AKAccounting Limited shows an above-average health score of 6.6 out of 10 for social presence and directories, suggesting solid baseline visibility. The most notable findings are a very strong Facebook presence and a well-maintained LinkedIn Company listing, with Neighbourly Directory presence also in place. Opportunities focus on expanding platforms to improve reach.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    NZWAO CompanyWe can see your NZWAO Company listing (https://nzwao.com/wormfert-limited) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 5 of them.
6.5Good
What customers seeWhere you rank
9:41
Gakaccounting limited rolleston north west
AllImagesMapsNews
NZWAOwormfert-limitedAKAccounting Limited | NZWAO✓
FacebookAKAccounting-Limited-100054472419406AKAccounting Limited | Facebook✓
LinkedInak-accounting-servicesAKAccounting Limited | LinkedIn
Neighbourlyaccountants/canterbury-region/selwyn/rollestonFound through search, not linked from anything you own
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch accountants · 245 businesses
You are #86 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokNZWAOLinkedInNeighbourlyYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 3
    People following your pageFewer people follow your page than follow half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
5.8Room to grow
What customers seeWhere you rank
9:41
facebook
AKAccounting Limited | Christchurch2
126 followers 3
Value for money home based Accounting. We can prepare your end of year accounts and tax returns. Monthly financial accounts and GST returns. Two locations Rolleston & Wigram.
FollowMessage
🌐 akaccounting.co.nz✓
☎ +64 27 532 8172✓
PostsAboutPhotosReviews
Facebook pageChristchurch accountants · 245 businesses
You are #104 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

AKAccounting Limited shows a below-average on-page SEO health score of 4.0 out of 10 for the homepage, indicating strong room for improvement. Key strengths include a relevant meta description, an H1 tag, fast page load under 3 seconds and no frames. The main opportunities include adding a meta description, refining the title tag, improving favicon presence, and aligning the title tag with page content.

Strengths

  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.
  • ✓
    H1 heading tagYour home page opens with a proper heading, so a visitor landing cold and a search engine reading the page are both told what this business is in the first line.

Top three opportunities

  • 1
    Separate sites linking to youNo separate website links to yours.
  • 2
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 3
    The shape of your link profileNo links to your site were found, so there is no shape to read yet.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠akaccounting.co.nz
✓Page load speed
✓Page file size
✓H1 heading tag
1Separate sites linking to you
2Meta description
3The shape of your link profile
Your websiteChristchurch accountants · 245 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

AKAccounting Limited shows a moderate website traffic health with a 5.4/10 score, meaning room for improvement in visibility and paid activity. Key findings include no measurable paid traffic yet and potential in paid and organic channels; organic traffic value is above the 25th percentile, while paid opportunities remain underdeveloped.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
5.3Room to grow
What customers seeWhere you rank
9:41
Gaccountant wigram
AllMapsImagesShopping
2No ads from you on any search
nz.jora.comAccountant jobs in Wigram, South Island - 514 vacancies - Jora
dixcartuk.comJulia Wigram FCA - Dixcart UK
akaccounting.co.nzContact - AK Accounting

12/40 Hayton Road, Wigram, Christchurch Open by appointment only. Phone 03 347 2268. Fax 03 347 2265. Mobile 0275 328 172. Copyright © 2026 AK Accounting. Read more

nz.linkedin.comTracy Summerfield - National Party Candidate for Wigram ...
31About 1 visits a month from search, across 6 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #115 for Google search and traffic
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08Opening hoursMarketbase business report

Your hours against demand

AKAccounting Limited's opening hours show a mixed fit with local demand. Strong alignment is concentrated on Thursday mornings and afternoons (9am, 10am, 1-3pm), matching high search activity. However the practice is closed during several popular weekend windows - notably Sunday mornings and midday, and Saturday late afternoon - representing missed commercial opportunities. No open hours fall in low-demand times.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
5.5Room to grow
What customers seeWhere you rank
9:41
AKAccounting Limited
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
Saturday9am-12pm
SundayClosed
Popular times Sunday · Rolleston North West
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Rolleston North West look   You are shut
Opening hoursChristchurch accountants · 245 businesses
You are #110 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#152of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #152 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 245 accountants in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

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