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Alex Toohey - Journey Mortgages

Mortgage broker · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 123 Christchurch mortgage brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch mortgage brokers · 123 businesses
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Executive summaryExclusive Marketbase business report

Alex Toohey - Journey Mortgages

Mortgage broker · Christchurch Centre, Christchurch

Where you stand#49of 123 mortgage brokers
Overall health6.1/10across the eight areas

Going well

08Opening hours10.003Map positions8.402Reviews8.101Google listing6.207Google search and traffic6.1

Where we can help

04Listings and social3.905Facebook page2.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Alex Toohey - Journey Mortgages is a Christchurch-based mortgage adviser serving Canterbury and New Zealand. The practice specialises in first-home buyers, construction loans, investor finance and restructuring, with access to more than 20 lenders and no client fees. Clients work directly with Alex Toohey, who the firm says focuses on clear communication and tailored lending solutions.

Alex Toohey - Journey Mortgages is based in Christchurch Central City and provides mortgage advice across Canterbury and New Zealand. The practice presents itself as a full-service mortgage adviser for people buying, building, investing or refinancing, with a local base in Christchurch and a wider regional reach.

Services include specialist support for first-home buyers, construction loans, investor lending and restructuring existing finance. The business states it compares more than 20 lenders to find loan options and offers advice without client fees, positioning those features as part of its service model.

Customer comments consistently note prompt, professional and clear communication, with clients describing the process as less stressful and easier to understand. Review themes point to responsiveness-even during personal events-and to tailored help for situations others may have found difficult. Many recent reviewers mention positive ongoing support and willingness to assist with complex lending scenarios.

Locally, Journey Mortgages identifies itself by its Christchurch presence, its range of lending panel options and a focus on tailored mortgage solutions for a mix of first-home buyers, builders and investors. Clients seeking a Christchurch-based adviser with claimed broad lender access and a hands-on communication style are the typical audience for Journey Mortgages.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

The Google Business Listing for Alex Toohey - Journey Mortgages shows solid health and a strong foundation, with a clear contact point and up-to-date status. The most notable findings are a verified listing with a website link and a listed phone number, plus an open-for-business status. The health score indicates room for optimization, particularly in visuals.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 2
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 3
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
11 checks on your Google listing. You're seeing 6 of them.
6.2Good
What customers seeWhere you rank
9:41
Tiles © Esri
Alex Toohey - Journey Mortgages
1
Alex Toohey - Journey Mortgages✓✓
5.0 ★★★★★ (63)
Mortgage broker · Christchurch Centre2
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

At Journey Mortgages, located in Christchurch, servicing across Canterbury and New Zealand, we understand that securing a mortgage isn’t just about numbers - it’s about shaping your future. Whether you’re stepping into your first home, embarking on a construction project, expanding your investment portfolio, or refinancing for a better financial fit, we’re here to help you navigate the complexities and simplify the process. As Mortgage Advisers we specialise in construction loans, first-home buyers, investors, and restructuring, ensuring tailored solutions that align with your financial goals.

3
Google listingChristchurch mortgage brokers · 123 businesses
You are #47 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Alex Toohey - Journey Mortgages shows a healthy Google review profile with a health score of 8.5 out of 10. The business shines in star rating, placing it in the top 10% for customer satisfaction. It also has strong engagement with reviews, and a solid total review count that sits above the local median, indicating growing trust among clients.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 2
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
  • 3
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
4 checks on your reviews. You're seeing all of them.
8.1Strong
What customers seeWhere you rank
9:41
Alex Toohey - Journey Mortgages
OverviewReviewsPhotosAbout
5.0★★★★★63 reviews 3
5
4
3
2
1✓
first home buyers 7easy to deal with 6answering questions 6financial advice 5timely advice 4pre approval 3
1How far your rating and your review count together can be trusted
T
Taz B.★★★★★ · 2 weeks ago

We had a very good experience with Alex. He replied to our emails extremely quick - even during his wedding period. He was very helpful and provided all the information we needed during a very stressful process. He was even happy to call at...

Response from the owner2

Thanks Taz! it was a pleasure helping you both.

J
James D.★★★★★ · a month ago

Alex was absolutely fantastic throughout the entire mortgage process. He made everything so easy to understand and took all the stress out of it. From the very beginning, he was professional, responsive, and always happy to answer any quest...

Response from the owner

Thanks James!

Google reviewsChristchurch mortgage brokers · 123 businesses
You are #24 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Maps Search Performance health for Alex Toohey - Journey Mortgages sits at 6.2 out of 10, indicating above-average visibility but room to grow in local maps. The strongest opportunities lie in boosting the borough presence to improve suburb searches, while continuing to expand across multiple local suburbs to lift overall aggregate results.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
8.4Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
mortgage broker
2Seen in 27 searches across Christchurch, top three in none
1
Advanced Mortgage Solutions Christchurch5.0 ★ (467) · Mortgage broker
2
Loan Market South - Christchurch Office5.0 ★ (119) · Mortgage broker
3
Opes Mortgages4.9 ★ (119) · Mortgage broker
4
Mortgage Group4.9 ★ (293) · Mortgage broker
↓
Alex Toohey - Journey Mortgages1Further down, below the first results
Map positionsChristchurch mortgage brokers · 123 businesses
You are #21 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The overall health is below average, indicating room for improvement in social presence and directories. The strongest current asset is the highly confirmed Instagram presence, with a linked LinkedIn profile that helps reach more customers. The main opportunities lie in establishing Facebook, TikTok, LinkedIn Company, GrabOne and Neighbourly listings to improve trust and discoverability.

Strengths

  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn ProfileWe can see your LinkedIn Profile listing (https://linkedin.com/in/alextoohey) found via: Google search results, Your website.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
3.9Room to grow
What customers seeWhere you rank
9:41
Galex toohey - journey mortgages christchurch centre
AllImagesMapsNews
LinkedInalextooheyAlex Toohey - Journey Mortgages | LinkedIn✓
InstagramalextooheymortgagesAlex Toohey - Journey Mortgages | Instagram✓
FacebookNo account found1
TiktokNo account found2
YellowNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch mortgage brokers · 123 businesses
You are #76 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
2.0Room to grow
What customers seeWhere you rank
9:41
facebook
alex toohey - journey mortgages christchurch centre
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch mortgage brokers · 123 businesses
You are #98 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

The On-Page SEO health for Alex Toohey - Journey Mortgages is very high, reflecting sound technical foundations. The most notable findings are strong title tag health and fast load times, with a valid favicon improving brand presence. Minor improvements are available in meta description precision, avoiding frames, and adjusting text-to-page size ratio.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Separate sites linking to youNo separate website links to yours.
  • 2
    The shape of your link profileNo links to your site were found, so there is no shape to read yet.
  • 3
    Pages linking to youVery few individual pages anywhere on the web link to yours, so there is almost nothing for search engines to follow back to you.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒journeymortgages.co.nz✓✓
✓Page title
1Separate sites linking to you
2The shape of your link profile
3Pages linking to you
Your websiteChristchurch mortgage brokers · 123 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The website health for Alex Toohey - Journey Mortgages shows an average performance in traffic and keyword visibility, with a 5.2/10 health score. Key takeaways include that paid traffic is not yet measurable and organic efforts have begun to improve SERP presence, while organic traffic value sits in the mid-range and can grow with content and backlinks.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you rank forYour site appears for fewer search terms than most businesses here, so there are only a handful of ways for someone to come across you.
6 checks on your search and traffic. You're seeing 3 of them.
6.1Good
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
21No ads from you on any search
Alex Toohey - Journey MortgagesNot in these results3
About 79 visits a month from search, across 8 searches
Google search and trafficChristchurch mortgage brokers · 123 businesses
You are #48 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Alex Toohey - Journey Mortgages has an average temporal health score (5.5/10), but city-level demand data is not available, so specific alignment with local search peaks cannot be confirmed. Without the STRONG ALIGNMENT or MISSED OPPORTUNITIES data blocks, it is unclear which open hours match high-demand windows or which closed hours miss busy periods. Recommend collecting hourly demand signals to target changes.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
Alex Toohey - Journey Mortgages
OverviewReviewsPhotosAbout
Hours 1
Monday12am-12am
Tuesday12am-12am
Wednesday12am-12am
Thursday12am-12am
Friday12am-12am
Saturday12am-12am
Sunday12am-12am
Opening hoursChristchurch mortgage brokers · 123 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#49of 123 Christchurch mortgage brokers
9:41
Christchurch mortgage brokersOverall · 123 businesses
You are #49 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
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