marketbaseExclusive Marketbase Report

Prepared for

All Loans

Name: All Loans
Address: 415 Great South Rd, Ellerslie, central-auckland, 1051, NZ
Telephone: +64800008888
Rating: 2.3

Car finance and loan company · Ellerslie, Central Auckland

What your customers see when they look for you, and where that puts you among 106 Central Auckland finance businesses.

ReportLocal marketing report

Checked12 October 2026

Your marketCentral Auckland personal & business finance · 106 businesses

Open your report ↓

Executive summaryExclusive Marketbase business report

All Loans

Car finance and loan company · Ellerslie, Central Auckland

Where you stand#74of 106 finance businesses

Overall health3.0/10across the eight areas

Going well

08Opening hours9.5 03Map positions9.2

Where we can help

07Google search and traffic4.9 04Listings and social3.4 05Facebook page3.0 01Google listing2.5 02Reviews2.3 06Your website-

How AI describes youMarketbase business report

What AI tells people about you

All Loans is an online broker based in Ellerslie, Auckland, that arranges personal loans and novated leases via a large panel of bank and non-bank lenders. It offers loans generally ranging from $3,000 to $20,000 with advertised interest rates between 8.99% and 29.95%. Customers note personalised assistance and hands-on support from staff.

All Loans is an online finance broker located in Ellerslie, Auckland, that helps customers secure personal loans and novated leases. The company promotes quick, flexible options and positions itself as a low-rate online broker serving local and national clients.

The firm says it has direct access to a wide panel of reputable bank and non-bank lenders and works to find loan terms that suit a borrower's circumstances and budget. Website material outlines loan amounts typically from $3,000 to $20,000, a range of loan terms and repayment frequencies, and advertised interest rates between 8.99% and 29.95%.

Customer feedback commonly describes staff as supportive, approachable and informative, with multiple reviewers recommending the service and noting practical help through the loan process. Reviews reference personalised attention from named staff. One recent review records a complaint about an unwanted cold call and concerns over how contact information was obtained.

Locally, All Loans is distinguished by its online broker model combined with hands-on customer contact and access to a broad lender panel. For clients seeking personal loans or novated lease options in Auckland, the business presents a mix of digital application tools, transparent loan ranges and direct adviser support.

ChatGPTGeminiGooglePerplexityClaude

Not quite right? Let's sort it

01Google listingMarketbase business report

Your Google listing

All Loans shows a low overall health on Google Business Listing with room for improvement, especially in description length and visual assets. The listing already provides a live status, claimed ownership, a visible website link, a phone number, and the business name, which helps basic credibility. The most important findings are the need for a fuller description and the addition of a logo and more photos.

Strengths

✓
Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
✓
ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
✓
NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

1
Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
2
LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
3
Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.

11 checks on your Google listing. You're seeing 6 of them.

Room to grow

What customers see Where you rank

9:41

Tiles © Esri

All Loans

All Loans✓✓

4.2 ★★★★★ (5)

Car finance and loan company · Ellerslie

Open 5 days ✓

DirectionsCall Website

OverviewReviewsPhotosAbout

From the business

With our expert team and direct access to a large panel of reputable bank and non-bank lenders, we work tirelessly to find a loan or novated lease that matches your circumstances and more importantly, your budget. Let us see how we can assist you today.

Google listingCentral Auckland personal & business finance · 106 businesses

You are #80 for your Google listing

See how to fix all 3 →

Free for 7 days. Rather we did it? Do it for me

Checked on

Google SearchGoogle MapsBusiness Profile

marketbase

02ReviewsMarketbase business report

Your reviews

All Loans shows a low overall health based on Google reviews, with a health score of 2.3 out of 10. The most important findings point to a thin mix of rating and review volume, and no responses to reviews. These gaps affect customer trust when comparing options.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

1
Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
2
Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
3
Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.

4 checks on your reviews. You're seeing 3 of them.

Room to grow

What customers see Where you rank

9:41

All Loans

OverviewReviewsPhotosAbout

4.2★★★★★5 reviews 3

information 2

1How far your rating and your review count together can be trusted

Google reviewsCentral Auckland personal & business finance · 106 businesses

You are #82 for your Google reviews

See how to fix all 3 →

Free for 7 days. Rather we did it? Do it for me

Checked on

Google reviewsBusiness Profile

marketbase

03Map positionsMarketbase business report

Where you show up on the map

All Loans shows very strong visibility in Google Maps with a health score of 9.2, indicating reliable performance and steady local presence. The most notable finding is dominant aggregate reach across surrounding suburbs, reinforcing high local awareness. Maintaining reviews and photos will help sustain this momentum as the map reach relies on them.

Strengths

✓
Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.

Top opportunity

1
Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.

2 checks on your map positions. You're seeing both.

Strong

What customers see Where you rank

9:41

1234Tiles © Esri

loan agency

✓Top three for "loan agency" in 4 suburbs, seen in 16

Instant Finance NZ Limited2.4 ★ (7) · Car finance and loan company

All Loans14.2 ★ (5) · Car finance and loan company

Credit One New Zealand5.0 ★ (225) · Car finance and loan company

Loan Market Bruce Harnell5.0 ★ (31) · Car finance and loan company

Map positionsCentral Auckland personal & business finance · 106 businesses

You are #9 for map positions

See how to fix it →

Free for 7 days. Rather we did it? Do it for me

Checked on

Google Maps

marketbase

04Listings and socialMarketbase business report

Where customers find you

All Loans shows a below-average social presence health score at 3.2 out of 10, indicating limited visibility across local directories and social platforms. The top opportunities focus on building profiles on key channels and ensuring consistency with the Google listing. Prioritising an active Instagram business profile and a claimed LinkedIn Company page will start improving trust and discoverability for potential customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

1
Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
2
Having a Facebook page at allyour Facebook Profile page surfaces strongly in search, which is how we found it - but nothing you control points at it.
3
Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.

5 checks on your listings and social. You're seeing 3 of them.

Room to grow

What customers see Where you rank

9:41

Gall loans ellerslie

AllImagesMapsNews

Finance Advisers Providerall-loans-limited-auckland-FSP1004115All Loans | Finance Advisers Provider

Neighbourlynzhl-nz-home-loans-ellerslieAll Loans | Neighbourly

Infobelnzhl_nz_home_loans_ellerslieAll Loans | Infobel

FacebooknzhlcompanyFound through search, not linked from anything you own2

InstagramNo account found1

YellowNo listing found3

Listings and socialCentral Auckland personal & business finance · 106 businesses

You are #70 for listings and social

See how to fix all 3 →

Free for 7 days. Rather we did it? Do it for me

Checked on

GoogleFacebookInstagramTikTokFinance Advisers ProviderNeighbourlyInfobelYour website

marketbase

05Facebook pageMarketbase business report

Your Facebook page

A missing or unfindable Facebook page means customers cannot quickly check the business is real, view recent work examples, or send a message before deciding. In this market most businesses do have findable pages: 79 of 106 competitors have a page Marketbase can find, so the absence of a findable page is unusual and creates friction for potential customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

1
Facebook pageCriticalyour Facebook Profile page surfaces strongly in search, which is how we found it - but nothing you control points at it. Shown at a typical score for this market.

9 checks on your Facebook page. You're seeing 1 of them.

Room to grow

What customers see Where you rank

9:41

facebook

all loans ellerslie

We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1

Facebook pageCentral Auckland personal & business finance · 106 businesses

You are #75 for your Facebook page

See how to fix it →

Free for 7 days. Rather we did it? Do it for me

Checked on

Facebook

marketbase

06Your websiteMarketbase business report

Your website

Strengths

✓
Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
✓
Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
✓
FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

1
On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
2
Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
3
Meta descriptionYour search summary sits just outside a workable length, so a searcher either gets less than the space allows or loses the tail of it.

23 checks on your website. You're seeing 6 of them.

Room to grow

What customers see Where you rank

9:41

🔒allloans.co.nz✓✓

✓Favicon

1On-page score

2Separate sites linking to you

3Meta description

Your websiteCentral Auckland personal & business finance · 106 businesses

See how to fix all 3 →

Free for 7 days. Rather we did it? Do it for me
See the full website report

Checked on

Your websiteGoogle Search

marketbase

07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

1
What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
2
Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
3
Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.

6 checks on your search and traffic. You're seeing 3 of them.

Room to grow

What customers see Where you rank

9:41

Gpersonal loans maraetai

AllMapsImagesShopping

31No ads from you on any search

better.co.nzPersonal Loans in Auckland: Fast & Flexible Options

www.moola.co.nzPersonal Loans NZ from 8.99% | Apply in 5 Mins | Same-day ...

www.allloans.co.nzAll Loans: New Zealand's Low-Rate Online Broker | Great Low ...

At All Loans, we help Kiwis turn their someday into today with simple, transparent personal loans. From debt consolidation to home renovations, weddings, travel ... Read more

2About 16 visits a month from search, across 8 searches

Google search and trafficCentral Auckland personal & business finance · 106 businesses

You are #55 for Google search and traffic

See how to fix all 3 →

Free for 7 days. Rather we did it? Do it for me

Checked on

Google SearchGoogle Maps

marketbase

08Opening hoursMarketbase business report

Your hours against demand

Hours are already well aimed and one specific gap remains. Sunday 12pm to 4pm is closed, where customers meet a closed door. Opening Sunday 12pm to 4pm lets customers arrive and be served.

Strengths

✓
Hours aligned with demandNo business here matches the demand around it more closely than you do - you are open when people are looking and shut when they are not.

Where we can help

Nothing to sort here. Your hours already line up with when people are looking.

1 check on your opening hours. You're seeing it.

Strong

What customers see Where you rank

9:41

All Loans

OverviewReviewsPhotosAbout

Hours ✓

Monday8am-5pm

Tuesday8am-5pm

Wednesday8am-5pm

Thursday8am-5pm

Friday8am-5pm

SaturdayClosed

SundayClosed

Popular times Sunday · Ellerslie

10a11a12p1p2p3p4p5p

When people in Ellerslie look You are shut

Opening hoursCentral Auckland personal & business finance · 106 businesses

You are #6 for opening hours

See how to keep it that way →

Free for 7 days. Rather we did it? Do it for me

Checked on

Your listed hoursWhen people search

marketbase

The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 61 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

Where you'd stand#74of 106 Central Auckland finance businesses

9:41

Central Auckland personal & business financeOverall · 106 businesses

You are #74 overall

Open my free 7 days →

The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
You watch it work.Your position in the market, every month. If it's not moving, you'll know.
Real New Zealand data.Every one of the 106 finance businesses in Central Auckland, checked - not a guess from overseas.
Built and run in Christchurch.A Kiwi business, not an offshore call centre.
A real person on the phone.Call us on 0800 747 901.

Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for