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Alliance Insurance Brokers (NZ)

Insurance agency · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 121 Christchurch insurance brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch insurance brokers · 121 businesses
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Executive summaryExclusive Marketbase business report

Alliance Insurance Brokers (NZ)

Insurance agency · Christchurch Centre, Christchurch

Where you stand#110of 121 insurance brokers
Overall health0.9/10across the eight areas

Going well

08Opening hours10.0

Where we can help

03Map positions5.705Facebook page3.802Reviews3.201Google listing1.104Listings and social0.407Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Alliance Insurance Brokers (NZ) is an insurance broker based in Christchurch Central City. They arrange insurance cover across general and travel lines, acting as intermediaries between clients and insurers. Reviews note routine travel policies are acceptable but flag grey areas around adventure travel and policy exclusions, so clients seeking higher-risk cover often check policy wording closely before committing.

Alliance Insurance Brokers (NZ) is an insurance broker located in Christchurch Central City. The firm operates in the insurance brokerage category, arranging cover for customers by placing business with insurers and advising on policy options.

They describe themselves as offering general insurance brokerage services and travel insurance among their product areas. Source information only provides the business category, so services should be understood as brokerage and placement of insurance rather than direct underwriting.

Customer feedback highlights routine travel insurance as generally adequate while noting concerns about cover for adventure travel and specific exclusions. Reviews indicate customers pay attention to policy wording and exclusions, particularly where high-risk activities or emergency evacuation might be involved, and some clients find clarity around those limits important when deciding on cover.

For local customers in Christchurch Central City, Alliance Insurance Brokers (NZ) is a broker that handles standard insurance placement and travel policies but has review themes pointing to careful scrutiny of policy terms for adventure travel. That local emphasis on checking exclusions and wording is a practical distinguishing factor for clients comparing travel cover options in the area.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Alliance Insurance Brokers (NZ) has a health score of 0.8 out of 10, indicating very low overall standing for Google Business Listing completeness. The listing shows a valid phone number, full address, and a main image, which are solid basics. The most important implications are the need to claim the listing, add a website link, improve status, expand the description and upload more photos.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    PhoneYour listing carries a phone number, so the call button is live for anyone who finds you on a phone.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 3
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
11 checks on your Google listing. You're seeing 6 of them.
1.1Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Alliance Insurance Brokers (NZ)
Alliance Insurance Brokers (NZ)1✓
Own this business?
3.0 ★★★★★ (1)
Insurance agency · Christchurch Centre
DirectionsCall No website ✓2
OverviewReviewsPhotosAbout
From the business
No description yet3
Google listingChristchurch insurance brokers · 121 businesses
You are #108 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Alliance Insurance Brokers (NZ) shows a health score of 3.2 out of 10, indicating below-average Google review performance. The most important findings are the lack of owner responses to reviews and the need to grow both the overall rating and total reviews. Encouraging happy customers to share positive feedback and starting to respond to reviews can help rebuild trust.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
4 checks on your reviews. You're seeing 3 of them.
3.2Room to grow
What customers seeWhere you rank
9:41
Alliance Insurance Brokers (NZ)
OverviewReviewsPhotosAbout
3.0★★★★★1 review
5
4
3
2
13
1How far your rating and your review count together can be trusted
Google reviewsChristchurch insurance brokers · 121 businesses
You are #83 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Alliance Insurance Brokers (NZ) shows a health score of 5.6 out of 10 for Google Maps search, indicating an average level of visibility. Key strengths include strong rankings for several local insurance terms in Avondale, St Albans and Christchurch Centre, suggesting solid performace in core suburbs. Opportunities exist to raise presence across more suburbs while maintaining the current borough performance.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
5.7Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
insurance agency
2Seen in 9 searches across Christchurch, top three in none
1
Opes Insurance5.0 ★ (3) · Insurance agency
2
Gallagher Insurance Christchurch (formerly Crombie Lockwood)4.1 ★ (9) · Insurance agency
3
Gerrards Insurance Brokers5.0 ★ (430) · Insurance agency
4
Vero Insurance2.4 ★ (69) · Insurance agency
↓
Alliance Insurance Brokers (NZ)1Further down, below the first results
Map positionsChristchurch insurance brokers · 121 businesses
You are #52 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Alliance Insurance Brokers (NZ) shows very low health (1.2/10) in the Citations & Social Presence area, reflecting weak or non-existent social profiles and directory listings. The most important finding is the absence of active profiles on major platforms (Instagram, Facebook, TikTok) and missing Yellow Directory and LinkedIn Company listings. These gaps limit local reach and trust.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
14 checks on your listings and social. You're seeing 3 of them.
0.4Room to grow
What customers seeWhere you rank
9:41
Galliance insurance brokers (nz) christchurch centre
AllImagesMapsNews
Neighbourlyinsurance-consultants/canterbury-region/christchurchFound through search, not linked from anything you own
IBANZ Broker10095-s10Found through search, not linked from anything you own
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch insurance brokers · 121 businesses
You are #116 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokNeighbourlyIBANZ BrokerYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
3.8Room to grow
What customers seeWhere you rank
9:41
facebook
alliance insurance brokers (nz) christchurch centre
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch insurance brokers · 121 businesses
You are #76 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    Domain UniquenessWe could not find a domain registered to your business, which means there is no address of your own for a customer to go to and nothing for your Google listing to link to.
  • 3
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
Galliance insurance brokers (nz) website
AllMapsImagesNews
Google Mapsgoogle.com › mapsAlliance Insurance Brokers (NZ) - Christchurch Centre, Christchurch
Your websiteNo website of your own1
Your websiteChristchurch insurance brokers · 121 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Alliance Insurance Brokers (NZ)Not in these results
Google search and trafficChristchurch insurance brokers · 121 businesses
You are #76 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

No opening-hours data is recorded for Alliance Insurance Brokers (NZ), so alignment between published hours and city demand cannot be measured. This hides both potential strong alignment periods and missed opportunities when customers search. To improve temporal fit and the health score (5.6/10), publishing accurate hours and monitoring enquiry timing will allow identification of high-demand windows and practical changes to opening patterns.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
Alliance Insurance Brokers (NZ)
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch insurance brokers · 121 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 16 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#110of 121 Christchurch insurance brokers
9:41
Christchurch insurance brokersOverall · 121 businesses
You are #110 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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