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Alpers Dental

Dentist · Epsom, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
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Executive summaryExclusive Marketbase business report

Alpers Dental

Dentist · Epsom, Central Auckland

Where you stand#16of 277 dentists
Overall health9.5/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Alpers Dental is a family dental practice in Epsom, Auckland, owned and run by Dr Nic and Jacqui Anderson since 2005. It provides check-ups, children's dentistry, emergency appointments and orthodontics for patients of all ages. The practice brings these services together under one roof, supporting families through ongoing dental care.

Alpers Dental is a family dental practice in Epsom, Auckland. Dr Nic and Jacqui Anderson have owned and run the practice since 2005, caring for patients of all ages, from children attending their first check-up to adults who have continued with the practice over many years.

The practice provides regular dental check-ups, children's dentistry, emergency appointments and orthodontics. Its services also include hygienist appointments, Invisalign and implants, with treatment available for routine care and more specific dental needs in one location.

Customers describe a comfortable and orderly experience, with a pleasant waiting space, polite staff and clean consultation rooms. Review themes also mention clear, realistic explanations, appointments arranged promptly, and hygienist visits that felt comfortable for nervous or first-time patients. Families have also commented on the convenience of appointments for more than one person.

Alpers Dental stands out locally through its long-standing family-practice setting and its focus on treating children and adults together. With general dentistry, hygiene care, emergency appointments and orthodontic treatment offered by one team in Epsom, the practice supports patients and families through different stages of dental care.

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01Google listingMarketbase business report

Your Google listing

Alpers Dental has a very high Google Business Listing health score of 9.5 out of 10. The listing is claimed, open for business, and includes the key business name, phone number and website link, making it easy for customers to find and contact the practice. The main ongoing focus is keeping the description and photo gallery current as the business changes.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 2
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
11 checks on your Google listing. You're seeing 5 of them.
9.5Strong
9:41
Tiles © Esri
2
Alpers Dental✓✓
4.8 ★★★★★ (375)
Dentist · Epsom
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

We're Alpers Dental, a family dental practice based in Epsom, Auckland. Owned and run by Dr Nic and Jacqui Anderson, who took over the practice in 2005, we've been looking after patients of all ages for over 20 years, from little ones coming in for their first check-up to adults who've been with us since the beginning. From regular check-ups and kids dentistry to emergency appointments and orthodontics, we handle it all under one roof. No referrals, no running between clinics, just one team who knows you and your family. If you're ready to book, we'd love to see you. Give us a call on 09 524 5056 or book online.

1
Google listingCentral Auckland dentists · 277 businesses
You are #16 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Alpers Dental has a high Google review health score of 8.5 out of 10. Its large review bank provides strong social proof, while the main weakness is that only some reviews receive replies. Maintaining a steadier response habit and encouraging a continued flow of recent reviews would help protect the business's strong rating and confidence among local customers.

Strengths

  • ✓
    Review countYou hold one of the deepest review banks in this market - social proof that does its own selling.

Top three opportunities

  • 1
    Response rateYou reply to some of your reviews but not most, so a customer scrolling your page finds long stretches where nobody answered.
  • 2
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
  • 3
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
4 checks on your reviews. You're seeing all of them.
8.5Strong
9:41
Alpers Dental
OverviewReviewsPhotosAbout
4.8★★★★★375 reviews ✓
5
4
3
2
12
friendly staff 92braces 34orthodontic treatment 12hygienist 12dentist phobia 3clear aligners 2
3How far your rating and your review count together can be trusted
P
Peter R.★★★★★ · a month ago

Response from the owner1

Thank you so much for the 5-star rating, Peter! ⭐️ We really appreciate your support and are so glad you chose our team. We look forward to seeing you again! 😊

M
MacGillivray F.★★★★★ · a month ago

My daughter and I both saw Candice last week for a "spring clean" hygienist appointment. We were able to get the appointment really quickly and at a time to suit. I had no pain even though it had been several years since my last appointme...

Response from the owner

Thank you so much for your lovely review, Helen! It was a pleasure looking after both you and your daughter. We’re so glad we could accommodate you both so quickly and get everything sorted before you...

Google reviewsCentral Auckland dentists · 277 businesses
You are #42 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Alpers Dental has a high Maps Search Performance health score of 8.5 out of 10. It ranks especially strongly in Epsom, appearing first for dental implants, paediatric dentistry and periodontist searches, and within the top three for several other services. The main focus is maintaining visibility across surrounding suburbs and monitoring local rankings so any decline is identified early.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
8.5Strong
9:41
1234Tiles © Esri
1Top three for "pediatric dentist" in 2 suburbs, seen in 14
1
Alpers Dental24.8 ★ (375) · Dentist
2
Caring 4 Smiles Dental Group4.8 ★ (226) · Dentist
3
Kidz-Teeth4.8 ★ (66) · Dentist
4
Royal Oak Intermediate Children's Community Dental Clinic4.8 ★ (17) · Dentist
Map positionsCentral Auckland dentists · 277 businesses
You are #43 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Alpers Dental has a high Citations & Social Presence health score of 8.3 out of 10. Its Facebook and Instagram profiles have strong trust association, giving customers clear confirmation of the practice's identity. The main gaps are the absence of TikTok and several local directory listings, including ServiceFinder, Yellow, Neighbourly and LinkedIn, which may limit visibility for people checking those platforms.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 5 of them.
8.2Strong
9:41
Galpers dental epsom
AllImagesMapsNews
FacebookalpersdentalAlpers Dental | Facebook✓
InstagramalpersdentalAlpers Dental | Instagram✓
Healthpointburford-dental-groupAlpers Dental | Healthpoint
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialCentral Auckland dentists · 277 businesses
You are #52 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokHealthpointYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Alpers Dental's Facebook page has Very high health at 8.9 out of 10. The page gives customers several direct ways to make contact, with its own website link, phone number, email address and street address all published. Its 2,100 followers provide a real local audience without paid reach, while the short intro leaves less room to explain the services and location.

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
  • 2
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 3
    Recommendations on your pageMore customers have recommended you than at most pages in this market, and depth like that reads as a business that has been doing this a while.
9 checks on your Facebook page. You're seeing 6 of them.
8.7Strong
9:41
facebook
Alpers | Auckland✓
2.1K followers 2
Welcome to Alpers, one of New Zealand's leading dental offices.1
FollowMessage
★ 22 reviews · recommended 3
🌐 alpers.co.nz✓
☎ +64 9-524 5056✓
PostsAboutPhotosReviews
Facebook pageCentral Auckland dentists · 277 businesses
You are #37 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.
  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.

Top three opportunities

  • 1
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 2
    Pages linking to youMore pages link to you than half the businesses here, so search engines have a reasonable number of routes into your site.
  • 3
    Links to your siteMore sites link to you than half the businesses here, so your pages carry reasonable weight when search engines weigh you against the businesses beside you.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒alpersdental.co.nz✓
✓The shape of your link profile
✓Page title
1On-page score
2Pages linking to you
3Links to your site
Your websiteCentral Auckland dentists · 277 businesses
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Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.2Strong
9:41
G
AllMapsImagesShopping
321No ads from you on any search
Alpers DentalNot in these results
About 1,359 visits a month from search, across 99 searches
Google search and trafficCentral Auckland dentists · 277 businesses
You are #52 for Google search and traffic
See how to fix all 3 →
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08Opening hoursMarketbase business report

Your hours against demand

Alpers Dental covers 70% of the week's customer traffic, with its closed hours mostly placed away from demand. On Saturday from 9am to 3pm, customers find the practice closed while the market is busy. Alpers Dental should open Saturday from 9am to 1pm so customers can arrive for appointments during the busiest part of that period.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
5.1Room to grow
9:41
Alpers Dental
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5pm
Tuesday8am-5pm
Wednesday8am-5pm
Thursday8am-5pm
Friday8am-4pm
SaturdayClosed
SundayClosed
Popular times Thursday · Epsom
8a9a10a11a12p1p2p3p4p
When people in Epsom look   You are shut
Opening hoursCentral Auckland dentists · 277 businesses
You are #135 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#16of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #16 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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