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Anderson Lloyd

Law firm · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 216 Christchurch lawyers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch lawyers · 216 businesses
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Executive summaryExclusive Marketbase business report

Anderson Lloyd

Law firm · Christchurch Centre, Christchurch

Where you stand#57of 216 lawyers
Overall health7.4/10across the eight areas

Going well

01Google listing9.705Facebook page9.507Google search and traffic9.304Listings and social7.3

Where we can help

08Opening hours3.402Reviews2.503Map positions1.406Your website-
How AI describes youMarketbase business report

What AI tells people about you

Anderson Lloyd is a New Zealand law firm with an office in Christchurch Central City and additional offices in Auckland, Dunedin and Queenstown. The firm has more than 170 staff and partners and focuses on supporting the industries that underpin New Zealand's economy. It highlights recognised legal expertise, local knowledge across four locations, and a stated commitment to community and staff wellbeing.

Anderson Lloyd is a New Zealand law firm with a Christchurch Central City office and additional locations in Auckland, Dunedin and Queenstown. The firm operates with more than 170 staff and partners and positions itself as supporting the industries that make New Zealand successful.

The firm states it offers widely recognised legal expertise and the ability to bring local knowledge together with a national team. Its website notes involvement across a range of legal areas aligned to industry needs and highlights partnerships and community initiatives as part of its public activity.

Customer feedback is mixed. The review snapshot shows a modest average rating and includes both very low scores and isolated praise for individual lawyers. Reviews indicate some clients express dissatisfaction while others single out specific people positively, suggesting experiences can vary by matter and by lawyer.

Locally, Anderson Lloyd emphasises its combination of national reach and Christchurch-based presence, along with a stated focus on staff wellbeing, inclusiveness and community support. These elements form the practical character of the Christchurch office and inform how the firm presents its local services and client relationships.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Anderson Lloyd's Google Business Listing shows strong health with a 9.7 out of 10 score, indicating very high completeness and optimisation. The most important findings are that the listing is claimed and verified, and key contact details (phone and website link) are present for easy access by customers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top opportunity

  • 1
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 4 of them.
9.7Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Anderson Lloyd
Anderson Lloyd✓✓
3.3 ★★★★★ (6)
Law firm · Christchurch Centre1
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Anderson Lloyd is a leading New Zealand law firm focused on achieving the best possible outcomes for our clients, with a history of supporting the industries that make New Zealand successful. Our lawyers are widely recognised for their expertise and the value they deliver. Located in Auckland, Christchurch, Dunedin and Queenstown, we have more than 170 staff and partners across our offices. Being located in four key locations enables us to bring local knowledge as well as a national team to any situation. At Anderson Lloyd we recognise our responsibilities as custodians of a multi-generational firm, taking care of our people, community and environment. We provide an inclusive workplace, with strong focus on staff wellbeing.

Google listingChristchurch lawyers · 216 businesses
You are #7 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Anderson Lloyd shows a low Google review health score with modest growth in total reviews. The most notable finding is that the rating confidence has begun to improve, but there is no review response activity yet. Engagement remains limited, while review quantity has moved above the bottom quartile, signalling early momentum to grow trust.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
4 checks on your reviews. You're seeing 3 of them.
2.5Room to grow
What customers seeWhere you rank
9:41
Anderson Lloyd
OverviewReviewsPhotosAbout
3.3★★★★★6 reviews
5
4
3
2
13
1How far your rating and your review count together can be trusted
Google reviewsChristchurch lawyers · 216 businesses
You are #163 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Anderson Lloyd shows a low overall health score for Google Maps search visibility, at 1.6 out of 10, indicating limited presence. Top opportunities focus on lifting the aggregate maps results and strengthening local, suburb-based results. The strongest keywords include "law firm in christchurch centre" and "lawyer in christchurch centre," suggesting potential gains by expanding ranking for related terms and improving local relevance.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
1.4Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
legal services
1Seen in 2 searches across Christchurch, top three in none
1
Community Law Canterbury4.1 ★ (257) · Law firm
2
Canterbury Legal4.7 ★ (28) · Law firm
3
Saunders & Co Christchurch4.9 ★ (540) · Law firm
4
Harmans Lawyers4.3 ★ (46) · Law firm
↓
Anderson Lloyd2Further down, below the first results
Map positionsChristchurch lawyers · 216 businesses
You are #186 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Anderson Lloyd shows moderate overall health in social presence with room for improvement across multiple platforms. A key finding is the completed LinkedIn Company listing, which provides a trusted channel to reach customers. The main opportunities focus on creating active profiles on Instagram, TikTok, Facebook, and LinkedIn, plus a Yellow Directory listing to boost visibility and credibility.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/anderson-lloyd-lawyers) found via: Google search results, Your website.
  • ✓
    Find A Lawyer FirmWe can see your Find A Lawyer Firm listing (https://findalawyer.co.nz/anderson-lloyd) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 6 of them.
7.3Good
What customers seeWhere you rank
9:41
Ganderson lloyd christchurch centre
AllImagesMapsNews
LinkedInanderson-lloyd-lawyersAnderson Lloyd | LinkedIn✓
Find A Lawyer Firmanderson-lloydAnderson Lloyd | Find A Lawyer Firm✓
FacebookAndersonlloydlawyersAnderson Lloyd | Facebook✓
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch lawyers · 216 businesses
You are #58 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInFind A Lawyer FirmYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top two opportunities

  • 1
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 2
    What your page says about youYour intro is shorter than half the pages here.
8 checks on your Facebook page. You're seeing 5 of them.
9.5Strong
What customers seeWhere you rank
9:41
facebook
Andersonlloydlawyers✓
431 followers 1
We are a leading New Zealand law firm focused on achieving the best possible outcomes for clients.2
FollowMessage
🌐 al.nz✓
☎ +64 3-477 3973✓
PostsAboutPhotosReviews
Facebook pageChristchurch lawyers · 216 businesses
You are #11 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Anderson Lloyd shows a very high on-page SEO health score with strong technical adherence. Key strengths include a perfect title tag within 50-60 characters, a valid favicon, a compact page size, a relevant meta description, and HTTPS-only resources. The score sits at 9.0 out of 10, indicating solid foundation and readiness for minor tweaks that can push performance even higher.

Strengths

  • ✓
    Separate sites linking to youMore separate websites link to you than almost any business in this market - a spread built over years that a competitor cannot buy their way into.
  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.
  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain Age ScoreYour domain has been registered longer than the newest sites here but is still younger than most.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒al.nz32
✓Separate sites linking to you
✓The shape of your link profile
✓Page title
1On-page score
Your websiteChristchurch lawyers · 216 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Anderson Lloyd shows a very healthy website traffic picture with strong organic performance. The organic traffic value sits in the highest percentile and local organic traffic is in the top 10%, indicating solid SEO and trusted content. Paid metrics show room for growth, with opportunities to start targeted campaigns and refine landing pages to capture potential customers.

Strengths

  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 4 of them.
9.3Strong
What customers seeWhere you rank
9:41
Glawyer christchurch centre
AllMapsImagesShopping
321No ads from you on any search
www.saunders.co.nzSaunders and Co | Lawyers Christchurch
www.parkercowan.co.nzChristchurch Lawyers
www.al.nzŌtautahi | Christchurch office

Anderson Lloyd's Ōtautahi | Christchurch office is located in Cathedral Square in the city centre, offering a wide range of legal services. Read more

✓
www.raydon.co.nzRAYMOND DONNELLY & CO
About 4,761 visits a month from search, across 1,334 searches
Google search and trafficChristchurch lawyers · 216 businesses
You are #16 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Anderson Lloyd's opening hours are largely aligned with weekday peak demand, with midday and late-morning slots on Tuesday, Wednesday and Thursday matching high customer interest. Several popular weekend and early-morning hours are closed, which limits accessibility when searches are active. No open hours fall in low-demand windows, so current schedule is efficient but could gain from limited weekend or early-morning coverage.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
3.4Room to grow
What customers seeWhere you rank
9:41
Anderson Lloyd
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5:30pm
Tuesday8:30am-5:30pm
Wednesday8:30am-5:30pm
Thursday8:30am-5:30pm
Friday8:30am-5:30pm
SaturdayClosed
SundayClosed
Popular times Sunday · Christchurch Centre
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Christchurch Centre look   You are shut
Opening hoursChristchurch lawyers · 216 businesses
You are #143 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing1 opportunity

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#57of 216 Christchurch lawyers
9:41
Christchurch lawyersOverall · 216 businesses
You are #57 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 216 lawyers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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