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Animates Hornby

Pet Shop · Hornby-Islington, Christchurch

What your customers see when they look for you, and where that puts you among 79 Christchurch pet grooming businesses.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch pet grooming · 79 businesses
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Executive summaryExclusive Marketbase business report

Animates Hornby

Pet Shop · Hornby-Islington, Christchurch

Where you stand#3of 79 pet grooming businesses
Overall health9.7/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Animates Hornby is a pet supplies and grooming shop in Hornby, Christchurch. It offers pet food and accessories, vet services, grooming, DIY dog washes and cattery services, with online ordering and repeat delivery options. Customers cite helpful, knowledgeable staff who assist with product selection and treatments at the Hornby store and through the website.

Animates Hornby is a pet supplies and care outlet located in Hornby, Christchurch. It operates as a local branch of the Animates retail network, serving pet owners in the suburb and surrounding areas with in-store and online options.

The Hornby store stocks pet food and accessories and lists services that include veterinary services, professional grooming, DIY dog washes and cattery facilities. The website highlights online shopping and repeat delivery offers, making regular supplies easier to arrange for customers who prefer home delivery.

Customer feedback repeatedly notes helpful, friendly and knowledgeable staff who assist with product selection and finding the right treatments. Several recent reviews mention specific store team members by name and describe staff taking time to identify suitable flea treatments, recommend specialised cat food for gastrointestinal issues, and locate collars, leashes and other products for owners who need guidance.

As a local provider, Animates Hornby combines retail, grooming and pet care options with online ordering and delivery choices. The mix of services, accessible Hornby location and staff-focused customer interactions are recurring themes in customer comments and in the store information, which together shape what local pet owners can expect when visiting or ordering from this branch.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Animates Hornby shows a below-average health score of 4.0/10 for its Google Business Listing, indicating room for improvement in completeness and optimisation. The most important findings are the absence of a meaningful listing description and a missing logo, which affect potential customers' ability to learn about services and recognise the brand.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
11 checks on your Google listing. You're seeing 6 of them.
5.0Room to grow
9:41
Tiles © Esri
Animates Hornby✓✓
4.6 ★★★★★ (101)
Pet Shop · Hornby-Islington3
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch pet grooming · 79 businesses
You are #40 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Animates Hornby shows a moderate overall health on Google Reviews with a 4.7/10. Key findings include ongoing engagement with customers and strong review momentum, though there is room to lift the response rate and average rating by refining service quality and prompting more feedback. The business also benefits from a solid review base within the top tiers for total reviews.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing 3 of them.
6.2Good
9:41
Animates Hornby
OverviewReviewsPhotosAbout
4.6★★★★★101 reviews
5
4
3
2
12
dog products 6lovely staff 6range of products 5dog grooming 4dog wash 3welcoming atmosphere 3
3How far your rating and your review count together can be trusted
C
Corben W.★★★ · 4 months ago

Incorrect tickets on stock opposite front counters. Normally wouldn't be bothered as have worked retail and understand how quick pricing can change, not to mention the varieties of pricing you get access to depending on your account. Howeve...

Response from the owner1

Kia ora Corben, Thank you for your feedback and for taking the time to share your experience. We’re sorry to hear about the incorrect ticketing you noticed in store. We appreciate your u...

T
Tony G.★★★ · 4 months ago

Response from the owner

Kia ora Tony, Thank you for your feedback and for taking the time to leave a review. If you’d like to share more about your visit, particularly how we can ensure a 5-star experience each...

Google reviewsChristchurch pet grooming · 79 businesses
You are #31 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Animates Hornby shows a very low Google Maps health score of 1.3 out of 10, indicating limited visibility across Maps searches. The top opportunities focus on strengthening aggregate Maps presence and boosting the borough listing to reach the local midpoint. Core keywords showing strength include pet groomer, animal hospital and veterinary pharmacy in hornby-islington.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
1.2Room to grow
9:41
1234Tiles © Esri
1Top three for "pet groomer" in 1 suburb, seen in 2
1
Angels Grooming Parlour4.6 ★ (160) · Pet Shop
2
Clover Pet Grooming4.8 ★ (42) · Pet Shop
3
Animates Hornby24.6 ★ (101) · Pet Shop
4
Pet Central Hornby4.3 ★ (485) · Pet Shop
Map positionsChristchurch pet grooming · 79 businesses
You are #70 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Animates Hornby shows a very high social presence health (9.9/10), indicating strong trust across major profiles. The most important findings are outstanding Instagram, Facebook and TikTok profiles, with a very high trust rating, plus a well-maintained LinkedIn Company listing. Opportunities lie mainly in adding missing directory listings (Yellow, TikTok/TikTok Directory, Neighbourly) to improve discoverability and trust.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Tiktok ProfileWe found your Tiktok Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 2
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    LinkedIn ProfileWe could not find an active LinkedIn Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 6 of them.
10.0Strong
9:41
Ganimates hornby hornby-islington
AllImagesMapsNews
InstagramanimatesNZAnimates Hornby | Instagram✓
FacebookanimatesnzAnimates Hornby | Facebook✓
Tiktok@animatesnzAnimates Hornby | Tiktok✓
LinkedInanimates-new-zealandAnimates Hornby | LinkedIn3
Nears Petconsumer-guide-to-animates-hornby-in-christchurch-business-analysis-and-customer-experience-reviewAnimates Hornby | Nears Pet
EzyBook PageanimatesgroominghornbyAnimates Hornby | EzyBook Page
OpenLocallyanimates-hornby-yaldhurstAnimates Hornby | OpenLocally
Infobelanimates_hornbyAnimates Hornby | Infobel
YellowNo listing found1
NeighbourlyNo listing found2
LinkedInNo listing found3
Listings and socialChristchurch pet grooming · 79 businesses
You are #1 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokLinkedInNears PetEzyBook PageYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top three opportunities

  • 1
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
  • 2
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
  • 3
    What your page says about youYour intro is shorter than half the pages here.
8 checks on your Facebook page. You're seeing 6 of them.
9.4Strong
9:41
facebook
Animates Vetcare NZ✓
53.3K followers ✓
New Zealand’s leading pet retail store. Make our world a happier place through the love of pets 💛3
FollowMessage
🌐 animates.co.nz✓
PostsAboutPhotosReviews
Facebook pageChristchurch pet grooming · 79 businesses
You are #6 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Animates Hornby shows a very high on-page SEO health score of 8.7 out of 10, indicating strong technical foundations. The most notable findings are excellent meta description health, a valid favicon, secure HTTPS content and an SEO-friendly URL, which collectively help search visibility and user trust.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Separate sites linking to youMore separate websites link to you than almost any business in this market - a spread built over years that a competitor cannot buy their way into.
  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Page titleYour home page headline does not fit the space a search result gives it, so a searcher sees either a half-empty line or one that trails off before your name arrives.
  • 3
    Domain UniquenessYour web address is shared with other businesses, which is normal for a franchise or a multi-site group.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
⚠animates.co.nz3✓
✓Separate sites linking to you
✓Meta description
1On-page score
2Page title
Your websiteChristchurch pet grooming · 79 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Animates Hornby shows a very high health score for website traffic, indicating strong overall performance. The strongest finding is organic traffic value and volume, which sit in the top local percentile, supported by solid organic rankings. Paid traffic remains reasonable but offers opportunities to improve through landing page testing and refined ad spend.

Strengths

  • ✓
    What that traffic is worthThe search visitors reaching your site are worth more than almost any business in this market - an enquiry stream with no cost per click behind it.
  • ✓
    Monthly search visitsYour site draws more visitors from search than almost any business in this market - a stream of enquiries arriving at no cost per visit.
  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Where we can help

Nothing to sort here. You are first of 79 Christchurch pet grooming businesses.
6 checks on your search and traffic. You're seeing 3 of them.
10.0Strong
9:41
Gpet grooming st martins
AllMapsImagesShopping
scissorhounds.co.nzHome - Scissorhounds Dog and Cat Grooming
www.animates.co.nzDog Grooming | Pet Services

Animates Grooming salons offer the very best in dog grooming. Keeping your dog's skin and coat in optimum condition will help them look good and feel great. Read more

✓
www.spitznshine.co.nzSpitz n ShineSpitz n Shine Pet Grooming Specialists ...
✓✓About 288,000 visits a month from search, across 17,256 searches
Google search and trafficChristchurch pet grooming · 79 businesses
You are #1 for Google search and traffic
See how to keep it that way →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Animates Hornby's opening hours largely match local demand, with particularly strong alignment on weekday afternoons and Sunday midday. Peak windows covered include Tuesday 3-4pm and Thursday 4-5pm, while no low-demand hours are open - a sign of efficient scheduling. Some high-demand hours remain closed, notably early mornings and Thursday evening, which represent targeted opportunities to adjust hours for sales and convenience.

Strengths

  • ✓
    Hours aligned with demandNo business here matches the demand around it more closely than you do - you are open when people are looking and shut when they are not.

Where we can help

Nothing to sort here. You are first of 79 Christchurch pet grooming businesses for hours that match demand.
1 check on your opening hours. You're seeing it.
10.0Strong
9:41
Animates Hornby
OverviewReviewsPhotosAbout
Hours ✓
Monday9am-5:30pm
Tuesday9am-5:30pm
Wednesday9am-5:30pm
Thursday9am-5:30pm
Friday9am-5:30pm
Saturday9am-5pm
Sunday9am-5pm
Popular times Saturday · Hornby-Islington
9a10a11a12p1p2p3p4p
When people in Hornby-Islington look   You are shut
Opening hoursChristchurch pet grooming · 79 businesses
You are #1 for opening hours
See how to keep it that way →
Free for 7 days. Rather we did it? Do it for me
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Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

Where you'd stand#3of 79 Christchurch pet grooming businesses
9:41
Christchurch pet groomingOverall · 79 businesses
You are #3 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

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We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 79 pet grooming businesses in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
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