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Animates Linwood

Pet Shop · Woolston, Christchurch

What your customers see when they look for you, and where that puts you among 79 Christchurch pet grooming businesses.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch pet grooming · 79 businesses
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Executive summaryExclusive Marketbase business report

Animates Linwood

Pet Shop · Woolston, Christchurch

Where you stand#1of 79 pet grooming businesses
Overall health10.0/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Animates Linwood is a pet supplies and grooming outlet in the Linwood area of Christchurch. The store stocks pet food and accessories, offers grooming and vet services, and provides DIY dog wash stations. Customers can shop in store or online, and the location is noted for a tidy layout and helpful staff.

Animates Linwood is a pet supplies and grooming outlet located in Linwood, Christchurch. It operates as a local branch of Animates, serving pet owners in the area with a mix of retail and service options.

The store stocks pet food, accessories and other pet products, and lists services including grooming, vet services, cattery options and DIY dog wash stations. Customers can shop in store or use the Animates online shop for repeat delivery and other orders.

Customer feedback highlights friendly, helpful staff and a neatly laid out, tidy store environment. Reviews mention that team members assist customers in finding products and suggesting appropriate items for pets. Regular customers note the convenience of in-store dog wash stations and a loyalty club that helps keep costs down.

As a Linwood retailer, Animates Linwood combines retail stock, on-site services and online ordering to serve local pet owners. Its mix of grooming, vet-linked services and practical features such as DIY dog washes and a loyalty programme are notable local features.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Animates Linwood shows a below-average Google Business Health score with room for improvement. The strongest current achievement is a verified listing with a live website link and a visible phone number, plus a claimed status and open-for-business indicator that helps customers contact and plan visits.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.
11 checks on your Google listing. You're seeing 6 of them.
5.1Room to grow
9:41
Tiles © Esri
Animates Linwood✓✓
4.4 ★★★★★ (563)
Pet Shop · Woolston3
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch pet grooming · 79 businesses
You are #39 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Animates Linwood shows solid Google review health with a 4.5/10 health score, indicating room for growth in the local market. The business has strong social proof, being in the top 10% for total reviews, which supports trust among local customers. Engagement is underway, but there is a clear path to improve response rate and rating stability.

Strengths

  • ✓
    Review countYou hold one of the deepest review banks in this market - social proof that does its own selling.

Top three opportunities

  • 1
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 2
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing all of them.
7.7Good
9:41
Animates Linwood
OverviewReviewsPhotosAbout
4.4★★★★★563 reviews ✓
5
4
3
2
11
helpful staff 167dog wash 13dog grooming 11fish care 5dog treats 5cat biscuits 3
3How far your rating and your review count together can be trusted
A
A S.★★★ · Edited a month ago

I did send customer service my survey that gets sent through with why I gave Animates Linwood 3 stars.

Response from the owner2

Kia ora! Thank you for leaving a review - we appreciate your feedback! If you’d like to share more about your visit, particularly about how we can ensure you have a 5-Star experience each time...

Google reviewsChristchurch pet grooming · 79 businesses
You are #19 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Animates Linwood shows a very low overall health on Google Maps searches, at 0.7 out of 10, with limited local visibility. The strongest performance is in pet grooming terms in Linwood (rank 3) and Phillipstown (rank 7), and veterinary pharmacy in Linwood (rank 7). The main opportunity is to improve aggregate Maps visibility and to grow borough presence so local searches pick up more from the Linwood area.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
1.3Room to grow
9:41
1234Tiles © Esri
1Top three for "pet groomer" in 1 suburb, seen in 4
1
PetStock Ferrymead Groomer5.0 ★ (2) · Pet Shop
2
Pawfection Grooming Salon5.0 ★ (23) · Pet Shop
3
Shear Pawfection Ltd5.0 ★ (11) · Pet Shop
4
A Dogs Breakfast4.8 ★ (33) · Pet Shop
↓
Animates Linwood2Further down, below the first results
Map positionsChristchurch pet grooming · 79 businesses
You are #69 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Animates Linwood shows a very high health score for its social presence, indicating strong activity and trust across major platforms. The most notable findings are outstanding profiles on Instagram, Facebook, TikTok and LinkedIn, illustrating a cohesive, engaging brand presence. Opportunities lie in expanding directory listings on Yellow, TikTok, Neighbourly and Yellow profiles to improve discoverability.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Tiktok ProfileWe found your Tiktok Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 2
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    LinkedIn ProfileWe could not find an active LinkedIn Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 6 of them.
9.7Strong
9:41
Ganimates linwood woolston
AllImagesMapsNews
InstagramanimatesNZAnimates Linwood | Instagram✓
FacebookanimatesnzAnimates Linwood | Facebook✓
Tiktok@animatesnzAnimates Linwood | Tiktok✓
LinkedInanimates-new-zealandAnimates Linwood | LinkedIn3
EzyBook PageanimatesgroominglinwoodAnimates Linwood | EzyBook Page
Family Company Studioanimates-linwoodAnimates Linwood | Family Company Studio
DogPack Serviceanimates-linwoodAnimates Linwood | DogPack Service
YellowNo listing found1
NeighbourlyNo listing found2
LinkedInNo listing found3
Listings and socialChristchurch pet grooming · 79 businesses
You are #3 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInEzyBook PageFamily Company StudioYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top three opportunities

  • 1
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
  • 2
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
  • 3
    What your page says about youYour intro is shorter than half the pages here.
8 checks on your Facebook page. You're seeing 6 of them.
9.4Strong
9:41
facebook
Animates Vetcare NZ✓
53.3K followers ✓
New Zealand’s leading pet retail store. Make our world a happier place through the love of pets 💛3
FollowMessage
🌐 animates.co.nz✓
PostsAboutPhotosReviews
Facebook pageChristchurch pet grooming · 79 businesses
You are #6 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Animates Linwood shows a strong on-page health, with an 8.5 out of 10 indicating solid technical foundations. The strongest finding is a well-optimised Meta Description and a valid favicon, supporting search results and brand visibility. Opportunities focus on reducing render-blocking resources, balancing text-to-page size, and speeding up load time to further improve crawl efficiency and user experience.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Separate sites linking to youMore separate websites link to you than almost any business in this market - a spread built over years that a competitor cannot buy their way into.
  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Page titleYour home page headline does not fit the space a search result gives it, so a searcher sees either a half-empty line or one that trails off before your name arrives.
  • 3
    Domain UniquenessYour web address is shared with other businesses, which is normal for a franchise or a multi-site group.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
⚠animates.co.nz3✓
✓Separate sites linking to you
✓Meta description
1On-page score
2Page title
Your websiteChristchurch pet grooming · 79 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Animates Linwood shows a very high health score for website traffic, indicating strong momentum in organic visibility and engagement. The strongest results are in organic traffic value and organic traffic total, both among the top local percentiles. A key takeaway is to build on this solid base by maintaining SEO and site experience while exploring paid opportunities only after refining messaging and landing pages.

Strengths

  • ✓
    What that traffic is worthThe search visitors reaching your site are worth more than almost any business in this market - an enquiry stream with no cost per click behind it.
  • ✓
    Monthly search visitsYour site draws more visitors from search than almost any business in this market - a stream of enquiries arriving at no cost per visit.
  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Where we can help

Nothing to sort here. You are first of 79 Christchurch pet grooming businesses.
6 checks on your search and traffic. You're seeing 3 of them.
10.0Strong
9:41
Gpet grooming st martins
AllMapsImagesShopping
scissorhounds.co.nzHome - Scissorhounds Dog and Cat Grooming
www.animates.co.nzDog Grooming | Pet Services

Animates Grooming salons offer the very best in dog grooming. Keeping your dog's skin and coat in optimum condition will help them look good and feel great. Read more

✓
www.spitznshine.co.nzSpitz n ShineSpitz n Shine Pet Grooming Specialists ...
✓✓About 288,000 visits a month from search, across 17,256 searches
Google search and trafficChristchurch pet grooming · 79 businesses
You are #1 for Google search and traffic
See how to keep it that way →
Free for 7 days. Rather we did it? Do it for me
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Animates Linwood's opening hours largely match Christchurch demand peaks, with 62 weekly hours open during popular windows and no low-demand open hours. Strong alignment includes late-afternoon demand on Tuesday and Thursday and a busy Sunday lunchtime. Missed opportunities occur at several early-morning and one Saturday evening hour. A small shift to cover morning peaks could add sales without increasing low-demand exposure.

Strengths

  • ✓
    Hours aligned with demandNo business here matches the demand around it more closely than you do - you are open when people are looking and shut when they are not.

Where we can help

Nothing to sort here. Your hours already line up with when people are looking.
1 check on your opening hours. You're seeing it.
9.6Strong
9:41
Animates Linwood
OverviewReviewsPhotosAbout
Hours ✓
Monday9am-6pm
Tuesday9am-6pm
Wednesday9am-6pm
Thursday9am-6:30pm
Friday9am-6pm
Saturday9am-5pm
Sunday9am-5pm
Popular times Saturday · Woolston
9a10a11a12p1p2p3p4p
When people in Woolston look   You are shut
Opening hoursChristchurch pet grooming · 79 businesses
You are #4 for opening hours
See how to keep it that way →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

Where you'd stand#1of 79 Christchurch pet grooming businesses
9:41
Christchurch pet groomingOverall · 79 businesses
You are #1 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 79 pet grooming businesses in Christchurch, checked - not a guess from overseas.
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