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Antoun | Nichols Orthodontics Halswell

Orthodontist · Selwyn District East, Christchurch

What your customers see when they look for you, and where that puts you among 210 Christchurch dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch dentists · 210 businesses
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Executive summaryExclusive Marketbase business report

Antoun | Nichols Orthodontics Halswell

Orthodontist · Selwyn District East, Christchurch

Where you stand#130of 210 dentists
Overall health3.8/10across the eight areas

Going well

01Google listing8.602Reviews7.304Listings and social7.0

Where we can help

05Facebook page5.703Map positions2.908Opening hours1.507Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Antoun | Nichols Orthodontics Halswell is an orthodontic clinic serving Halswell, Prebbleton and Strowan in Christchurch. They offer specialist treatments including Invisalign, metal and clear braces, removable and functional appliances, and retainers. The practice takes a patient-focused, evidence-based approach and is led by Dr Joseph Antoun, a New Zealand-trained orthodontist and part-time University of Otago senior lecturer.

Antoun | Nichols Orthodontics Halswell is an orthodontic practice serving Halswell, Prebbleton and central Christchurch (Strowan). The clinic provides specialist orthodontic care in a warm, welcoming clinic environment and mentions recently updated premises.

The practice offers a range of orthodontic treatments: Invisalign clear aligners, metal and clear fixed braces, removable and functional appliances, and retainers. Treatment is described as patient-focused and based on scientific evidence and proven technologies. Joseph (Dr Joe) is a New Zealand-trained orthodontist and a part-time Senior Lecturer at the University of Otago who also presents at local and international orthodontic conferences.

Clients consistently describe appointments as friendly, professional and care-focused. Reviews mention staff who take time to explain processes, keep patients informed and make appointments straightforward and low-stress. Several recent comments highlight a welcoming team atmosphere and satisfaction with treatment outcomes for children and teens.

Locally, Antoun | Nichols Orthodontics Halswell positions itself as a specialist orthodontic clinic that combines clinical experience, academic involvement and a patient-centred approach. Customers can expect evidence-based treatment options across fixed and removable appliances, care from a New Zealand-trained orthodontist, and a team that aims to make the patient journey informative and comfortable.

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01Google listingMarketbase business report

Your Google listing

Antoun | Nichols Orthodontics Halswell shows an exceptionally healthy Google Business Listing with a 9.8/10 health score. The listing has been claimed, with a visible title, open-for-business status, a website link, and a phone number, which supports easy customer contact. The top takeaway is strong listing completeness and accessibility, underpinning reliable local visibility.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 2
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
11 checks on your Google listing. You're seeing 5 of them.
8.6Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Antoun | Nichols Orthodontics Halswell
2
Antoun | Nichols Orthodontics Halswell✓✓
5.0 ★★★★★ (41)
Orthodontist · Selwyn District East1
Open 3 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

We are located in both central (Strowan) and South-West (Halswell) Christchurch. We offer a wide range of specialist orthodontic services in a warm, friendly and professional atmosphere. Our range of orthodontic treatments include Invisalign, metal and clear braces, removable and functional appliances, and retainers. We take a patient-focused approach to treatment, which means that we are here to listen to your concerns, provide professional advice, and deliver high quality orthodontic treatment that is based on the latest scientific evidence and proven technologies. Joseph is a New Zealand trained orthodontist, and part-time Senior Lecturer at the University of Otago, who regularly speaks at local and international orthodontic conferences.

Google listingChristchurch dentists · 210 businesses
You are #31 for your Google listing
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02ReviewsMarketbase business report

Your reviews

Antoun | Nichols Orthodontics Halswell shows a healthy Google review profile with a score of 7.7 out of 10. The top achievement is a star rating in the top 10%, indicating strong patient satisfaction. Opportunities focus on maintaining a solid response rate and continued growth in total reviews and rating confidence.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateYou reply to some of your reviews but not most, so a customer scrolling your page finds long stretches where nobody answered.
  • 2
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
  • 3
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
4 checks on your reviews. You're seeing all of them.
7.3Good
What customers seeWhere you rank
9:41
Antoun | Nichols Orthodontics Halswell
OverviewReviewsPhotosAbout
5.0★★★★★41 reviews 2
5
4
3
2
1✓
welcoming staff 3care 3orthodontics 3competitive pricing 2results 2pricing 2
3How far your rating and your review count together can be trusted
Y
Yvonne W.★★★★★ · 2 years ago

Great service over two years highly recommend

Response from the owner1

Thanks so much Yvonne for the great feedback and for hearing your positive experience!:)

R
Rose G.★★★★★ · 2 years ago

My daughter had an absolute fantastic experience with Antoun and Nichol. Their expertise and friendliness made my daughter orthodontic journey smooth and enjoyable. Highly recommend for anyone seeking top-notch care and beautiful results.

Response from the owner

Thanks Mary for the amazing feedback - we really do appreciate the kind words and support:)

Google reviewsChristchurch dentists · 210 businesses
You are #57 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Antoun | Nichols Orthodontics Halswell shows a low overall health score for Maps search at 2.5/10, indicating limited visibility across Google Maps queries. The strongest performance is in several top ranking keywords for Halswell and surrounding suburbs, suggesting core relevance but inconsistent local presence. Focus should be on growing both aggregate and borough visibility to raise overall standing.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
2.9Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
orthodontist
1Top three for "orthodontist" in 13 suburbs, seen in 33
1
Antoun | Nichols Orthodontics Halswell25.0 ★ (41) · Orthodontist
2
Ilam Orthodontics4.8 ★ (87) · Orthodontist
3
Peak Orthodontics (Dr John Perry)4.9 ★ (84) · Orthodontist
4
Christchurch Orthodontics4.8 ★ (21) · Orthodontist
Map positionsChristchurch dentists · 210 businesses
You are #150 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Antoun | Nichols Orthodontics Halswell shows an above-average health score of 6.8 out of 10 for social and directory presence. The strongest current asset is a Facebook profile with a very high trust score, indicating solid brand presence. Opportunities lie in expanding on Instagram and adding active profiles on TikTok, GrabOne, and Neighbourly directories to broaden reach.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe found your Instagram Profile page through search rather than through anything you own.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 4 of them.
7.0Good
What customers seeWhere you rank
9:41
Gantoun | nichols orthodontics halswell selwyn district east
AllImagesMapsNews
FacebookanorthodonticsAntoun | Nichols Orthodontics Halswell | Facebook✓
InstagramanorthodonticsAntoun | Nichols Orthodontics Halswell | Instagram1
Dentist NZC11014851Antoun | Nichols Orthodontics Halswell | Dentist NZ
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch dentists · 210 businesses
You are #64 for listings and social
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GoogleFacebookInstagramTikTokDentist NZYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 2
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 3
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
9 checks on your Facebook page. You're seeing 6 of them.
5.7Room to grow
What customers seeWhere you rank
9:41
facebook
anorthodontics✓
752 followers 2
A family-based, specialist orthodontic practice that prides itself in delivering affordable, high-qua
FollowMessage
★ 1 reviews · recommended 1
🌐 anortho.co.nz✓
☎ +64 3-322 1511✓
PostsAboutPhotosReviews
Facebook pageChristchurch dentists · 210 businesses
You are #91 for your Facebook page
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06Your websiteMarketbase business report

Your website

Antoun | Nichols Orthodontics Halswell shows a low on-page SEO health (2.5/10) with several basic technical gaps. Key issues include missing meta description and title tag on the homepage, no valid favicon, and no H1 tag. Addressing these basic elements will improve crawlability, click-through potential, and perceived professionalism for local patients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 3
    Separate sites linking to youNo separate website links to yours.
23 checks on your website. You're seeing 3 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠jaortho.co.nz1
2On-page score
3Separate sites linking to you
Your websiteChristchurch dentists · 210 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Traffic health is low with a 2.5/10, indicating limited organic and paid activity. Key findings show near-zero organic traffic value and no organic keywords in the top 100, plus no measurable paid traffic yet. Focused, low-cost improvements can start to build visibility and incremental visits over time.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Antoun | Nichols Orthodontics HalswellNot in these results3
Google search and trafficChristchurch dentists · 210 businesses
You are #122 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Antoun | Nichols Orthodontics Halswell shows clear timing mismatches: all 27 well-aligned peak hours fall midweek (Wednesday and Thursday afternoons), but the practice is closed during 48 high-demand hours, notably Tuesday mid-morning and mid-afternoon and Monday afternoon. There are no low-demand open hours, so inefficiency is low; adding a few targeted open slots on Tuesdays and Monday afternoons could capture more local patient demand.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
1.5Room to grow
What customers seeWhere you rank
9:41
Antoun | Nichols Orthodontics Halswell
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
TuesdayClosed
Wednesday8am-5pm
Thursday8am-5pm
Friday8am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch dentists · 210 businesses
You are #178 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#130of 210 Christchurch dentists
9:41
Christchurch dentistsOverall · 210 businesses
You are #130 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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