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Antoun | Nichols Orthodontics Merivale

Orthodontist · St Albans, Christchurch

What your customers see when they look for you, and where that puts you among 210 Christchurch dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch dentists · 210 businesses
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Executive summaryExclusive Marketbase business report

Antoun | Nichols Orthodontics Merivale

Orthodontist · St Albans, Christchurch

Where you stand#127of 210 dentists
Overall health4.0/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Antoun | Nichols Orthodontics Merivale is an orthodontic practice with clinics in Merivale and Halswell in Christchurch. They offer specialist orthodontic care including Invisalign, metal and clear braces, removable and functional appliances, and retainers. The team emphasises a patient-focused approach and a warm, professional atmosphere, led by Dr Joseph Antoun, a New Zealand-trained orthodontist and university lecturer.

Antoun | Nichols Orthodontics Merivale is an orthodontic practice based in Merivale with a second clinic in Halswell, Christchurch. The practice provides specialist orthodontic services in a clinical yet welcoming environment, with treatments for children and adults.

Services include Invisalign, metal and clear braces, removable and functional appliances, and retainers. The team describes a patient-focused approach that prioritises listening to concerns and offering professional advice. Dr Joseph Antoun is a New Zealand-trained orthodontist and part-time Senior Lecturer at the University of Otago who presents at local and international conferences.

Customers commonly report friendly, supportive interactions with staff and clear communication about treatment. Reviews note the team's willingness to go the extra mile, helpful information provision, and a reassuring manner for patients of all ages. Several comments highlight professional service, high-quality work and an affordable approach to common orthodontic procedures.

Locally, Antoun | Nichols positions itself as a specialist orthodontic provider serving central and south-west Christchurch communities. The combination of clinical orthodontic options, a patient-centred process, university-affiliated expertise and consistently positive feedback from customers characterises how the practice presents itself in the Merivale and Halswell areas.

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01Google listingMarketbase business report

Your Google listing

Antoun | Nichols Orthodontics Merivale shows a very high overall health on Google Business Listing, with a 9.8/10 score. The listing has a claimed status, a working phone number and website link, and an open-for-business indicator. A key finding is that listing photos are already performing well, supporting strong visibility.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 2
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
11 checks on your Google listing. You're seeing 5 of them.
8.6Strong
9:41
Tiles © Esri
2
Antoun | Nichols Orthodontics Merivale✓✓
5.0 ★★★★★ (34)
Orthodontist · St Albans1
Open 4 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

We are located in both central (Merivale) and South-West (Halswell) Christchurch. We offer a wide range of specialist orthodontic services in a warm, friendly and professional atmosphere. Our range of orthodontic treatments include Invisalign, metal and clear braces, removable and functional appliances, and retainers. We take a patient-focused approach to treatment, which means that we are here to listen to your concerns, provide professional advice, and deliver high quality orthodontic treatment that is based on the latest scientific evidence and proven technologies. Joseph is a New Zealand trained orthodontist, and part-time Senior Lecturer at the University of Otago, who regularly speaks at local & international orthodontic conferences.

Google listingChristchurch dentists · 210 businesses
You are #30 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The Google Business Review health for Antoun | Nichols Orthodontics Merivale is high, with strong customer sentiment. Overall health sits at 7.6 out of 10, indicating solid performance relative to peers. The most notable finding is a top-tier star rating, accompanied by a solid response rate and a healthy number of reviews.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateYou reply to some of your reviews but not most, so a customer scrolling your page finds long stretches where nobody answered.
  • 2
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
  • 3
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
4 checks on your reviews. You're seeing all of them.
7.2Good
9:41
Antoun | Nichols Orthodontics Merivale
OverviewReviewsPhotosAbout
5.0★★★★★34 reviews 2
5
4
3
2
1✓
friendly staff 15orthodontic treatment 12supportive staff 8new smile 6clear explanations 3efficient appointments 2
3How far your rating and your review count together can be trusted
R
Rebecca M.★★★★★ · 2 years ago

Wonderful experience dealing with Antoun Nichols Orthodontics over the past 2 years. Staff are professional, knowlegable and very caring!! Highly recommend!!

Response from the owner1

Thanks Rebecca for the amazing feedback! We have enjoyed having you guys in the practice for the past 2 years and are very thrilled with the result achieved!:)

S
stace★★★★★ · 2 years ago

Amazing bunch of people, everything is explained in simple text, from the treatment to the pricing, I have recommended many people to this practice, I will not go anywhere else if in future we need an orthodontist.....from the bottom of our...

Response from the owner

Thank you Stace for those very kind words and for recommending your friends! We are very thrilled that you found the whole experience pleasing and well-structured:)

Google reviewsChristchurch dentists · 210 businesses
You are #60 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Antoun | Nichols Orthodontics Merivale shows a low overall health score on Google Maps at 1.9 out of 10, indicating limited visibility. Top findings reveal strong performance for several orthodontist keywords in Christchurch, especially in Merivale and Avonside, but a minimal local presence elsewhere. Focus should be on expanding borough and aggregate map visibility to compete locally.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
3.3Room to grow
9:41
1234Tiles © Esri
2Top three for "orthodontist" in 12 suburbs, seen in 69
1
Lumino St Albans - Lumino The Dentists4.1 ★ (67) · Orthodontist
2
Phil Murfitt Orthodontist4.6 ★ (25) · Orthodontist
3
Sweet Tooth Dental St Albans4.9 ★ (7) · Orthodontist
4
Antoun | Nichols Orthodontics Merivale15.0 ★ (34) · Orthodontist
Map positionsChristchurch dentists · 210 businesses
You are #142 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Antoun | Nichols Orthodontics Merivale shows an above-average health score for social and directory presence, indicating solid foundations. The strongest current asset is a Facebook profile with a very high trust score, suggesting established reach and credibility. Opportunities lie in expanding on Instagram and adding missing profiles to improve overall visibility and trust.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe found your Instagram Profile page through search rather than through anything you own.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 4 of them.
7.1Good
9:41
Gantoun | nichols orthodontics merivale st albans
AllImagesMapsNews
FacebookanorthodonticsAntoun | Nichols Orthodontics Merivale | Facebook✓
InstagramanorthodonticsAntoun | Nichols Orthodontics Merivale | Instagram1
Dentist NZantoun-nichols-orthodonticsAntoun | Nichols Orthodontics Merivale | Dentist NZ
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch dentists · 210 businesses
You are #62 for listings and social
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GoogleFacebookInstagramTikTokDentist NZYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 2
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 3
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
9 checks on your Facebook page. You're seeing 6 of them.
5.7Room to grow
9:41
facebook
anorthodontics✓
752 followers 2
A family-based, specialist orthodontic practice that prides itself in delivering affordable, high-qua
FollowMessage
★ 1 reviews · recommended 1
🌐 anortho.co.nz✓
☎ +64 3-322 1511✓
PostsAboutPhotosReviews
Facebook pageChristchurch dentists · 210 businesses
You are #91 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

The on-page SEO health for Antoun | Nichols Orthodontics Merivale is very low. Overall health score sits at 1.1 out of 10, meaning little optimisation is driving visible SEO performance. Immediate focus should be on establishing baseline elements and fixing critical gaps, starting with meta tags and site structure.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 3
    Separate sites linking to youNo separate website links to yours.
23 checks on your website. You're seeing 3 of them.
-Room to grow
9:41
⚠jaortho.co.nz1
2On-page score
3Separate sites linking to you
Your websiteChristchurch dentists · 210 businesses
Checked on
Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Antoun | Nichols Orthodontics Merivale shows very low website traffic health, with multiple indicators at the bottom of the scale. The most important findings are near-zero organic traffic value and no paid traffic, indicating limited reach and paid activity. There is a strong need to publish local content and optimise on-page SEO to start building visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
9:41
G
AllMapsImagesShopping
No ads from you on any search
Antoun | Nichols Orthodontics MerivaleNot in these results3
Google search and trafficChristchurch dentists · 210 businesses
You are #122 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Antoun | Nichols Orthodontics Merivale generally matches several high-demand midweek windows but misses popular Monday afternoon periods. The practice is open during multiple strong Tuesday and Wednesday peak hours, with no identified low-demand open hours. However, being closed Monday 12-4pm leaves notable missed demand. Adjusting Monday afternoon cover or shifting some staff hours could capture extra patient traffic without increasing low-demand exposure.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.0Room to grow
9:41
Antoun | Nichols Orthodontics Merivale
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday8am-5pm
Wednesday8am-5pm
Thursday8am-5pm
Friday8am-5pm
SaturdayClosed
SundayClosed
Popular times Monday · St Albans
7a8a9a10a11a12p1p2p3p4p5p6p7p8p
When people in St Albans look   You are shut
Opening hoursChristchurch dentists · 210 businesses
You are #169 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#127of 210 Christchurch dentists
9:41
Christchurch dentistsOverall · 210 businesses
You are #127 overall
Open my free 7 days →
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